Welcome to the
"Purpose to Profits" Blog

How can you evolve from being a transactional consultant to a recognized industry leader?

What tactics need to change? What mindset needs to shift?

I talked about this with Jason Fearnow in this interview.

Jason is an accomplished leader with specialized expertise in large contract negotiations f...

Have you ever thought to yourself, "I'd love to take the best of my career and turn it into a business?" but got stuck because you didn't know how?

After a 20-year career as a leader at Wyndham, Lori Smith decided that she had done all she could for the company she loved. 

She had created a unique...

A question I get a lot is, "How do I break into organizational consulting?"

Even though I retired from organizational consulting, I am so grateful for my years advising the executives at Walt Disney World around transformational change. As an organization development consultant, I played a key role...

Have you switched up your career from leadership to consulting and coaching? Are you wondering how to establish your credibility with potential clients, especially when you're just starting?

Do you wish you had a ready response to the "What do you?" question that is engaging and compelling?

 In th...

Let's be real - you don't want to grow your OWN consulting or coaching business for the money. 

If you were in it for the money, you'd stay in corporate...

Your goal is to have a career and business that supports your total life priorities and allows you to use your gifts and passions to make a di...

Do you know what keeps your ideal client up at night?

Most blog posts aren't helpful to your ideal customer. Not only do you have to know what's on your ideal client's mind, but you need to know what they need - hint - it is NOT the process you are trying to sell.

In this "On-The-Air Coaching Sess...

We have all seen aspirational signs in the breakroom, "Honesty, Kindness, Integrity." While these are excellent personal values, they don't translate into measurable behaviors or tools used at the executive level in daily decision-making.

On today's Ask Betsy, I open up my library of resources to t...

One of my favorite things to write and talk about is copywriting.

Which for most of my clients - it's their absolute least favorite thing. 

Most of these consultants and coaches love what they do. But they hate the struggle of trying to find the words to describe what they do and write about it.

One of the biggest challenges that both new and seasoned consultants and coaches face is finding the words to describe what they do.

They go to networking events and try to explain that they are a consultant or coach but instead of getting head nods and curiosity...

...they experience the angst of...

When I met with three aspiring consultants who are very passionate about parlaying their experience to help companies create healthy work environments and engaged employees. They almost fell out their chairs when I told them that I am starting to see that employee engagement is actually unethical.

Too many consultants tank their success because they do not clearly understand the difference between consulting vs. leading.

Consulting is a defined role that is distinct from leadership. A consultant is one who helps a leader by framing the problems that the leader is accountable for solving. Con...