How to Diagnose Performance Challenges

Here's the thing: If you are a consultant (internal or external) at some point you'll be asked to design and deliver a training experience. 

It's not that there's anything wrong with training because sometimes lack of knowledge and skills is the root cause to performance challenges. And when it can truly add client value and deliver a powerful ROI.

But if lack of knowledge and skills is not the culprit behind performance challenges, you may be paid well BUT I hate to break it to you (and your client) that what you offer won't create any lasting value for your client...or for your business.

The impact for your client is hopefully obvious. They spend money on a solution that will not likely resolve their challenges. 

However, there is a massive impact to you and your business that you may not be aware of. If you say "yes" to a training request without trying to help you client identify their REAL performance gaps and the pinpoint the REAL causes to...

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Skating on the Edge of Your Competency: Interview with Elite Performance Expert Bill Carl Johnson


Interview Transcript:

Betsy Jordyn:    Hey there everyone, this is Betsy Jordyn and I’m super excited to have my colleague, my long-term colleague and friend, Bill Johnson here.  BC Johnson.  To share more about his experience.  He’s the most recent graduate of the Consultant’s Institute and he has just launched his consulting business.  Thank you, Bill, so much, for being with me today and sharing your experience.

BC Johnson:    Thanks Betsy, pleasure to be here.

Betsy Jordyn:    So, let’s first talk a little bit about this great new business that you’re launching.  Tell me a little bit more about the consulting business that you are putting out there and what you want to do.

BC Johnson:     Well, it’s interesting that you kind of asked that question because as I—I’ll give you a little backdrop about me.  One of the things I’ve always...

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Face the Five Fears of Working for Yourself

Working for yourself is scary. Anyone who tells you otherwise is lying!

The only way to conquer the normal fears that come along with entrepreneurship is to understand them and face them head on. You don't overcome them, you befriend them.

There are five fears that you can expect:


Swapping out a steady paycheck for the variable income that comes with working for yourself is the most common fear. Fears including making as much as you do now and questions about where the next “paycheck” will come from.  

Spotting It:

It may come to your awareness directly, but it will also manifest itself by:

•  Reactive actions to “just go, go, go.”
•  Not properly investing in your business with the right partners (seeking the cheapest options vs. the best value.)
•  Taking any work – even work that you don’t do well, doesn’t pay well or with clients you don’t particularly care for.

How it Serves:


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How to Extend the Value of Your Next Leadership Training Contract

If you have been consulting for a while, more than likely you have been asked to design and deliver a leadership training program. If your proposal only included options around the training experience, you are leaving a great deal of value on the table for you...and your client.

When it comes to developing leaders - training is often necessary but rarely sufficient. To transform leadership performance back on the job, your develpment initiative needs to have four components:

  • Leadership Performance Expectations: These are explicit guidences what leaders need to DO with their employees on a day-to-day basis. These performance expectations work alongside competencies and define for leaders what their employees need them to DO everyday to empower them to do their jobs and go above and beyond. It is essential that these behaviors are customized to each company and employee base because not all employees want or need the same type of leadership. Armed with this clarity on...
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[FREE VIDEO LESSON] How the Brain Buys: Strategies to Find & Connect with Your REAL Buyer


Do you feel stuck with your brand building efforts? Do you struggle with attracting leads and converting them into paying clients? Is your struggle getting so bad that you are questioning if you have what it takes and thinking of giving up your dreams of making money doing what you love because you just need to live in the "real world"?

I've got great news with you. It isn't that you don't have the foundations of a great brand and marketing strategies. And it isn't that the techniques that you are using to figure this all are ineffective.

It's just that you have been given the HOW, without really understanding the WHY's behind your brand building and marketing efforts.

Most smart people try to sell their experience, methodologies and even tangible business results thinking that the rational logic is what closes the deal.

When in reality, those messages are not even getting close to the real buyer. In contrast to what you think, when you find your buyer, it is not simply about...

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The Five Steps To a Consulting Business Launch

You have an amazing track record, experience and drive. 

What you don’t have is clarity on what to do first and how to make to ensure you are focusing on the right things, at the right time and in the right way.

When considering or taking the leap from the corporate ladder to start your business you know that you're giving up a steady paycheck in exchange for autonomy, work/life balance and the potential to make more money.

You probably considered that the reality that when running your business you are Finance, IT, HR and Operations departments all wrapped into one.

But what you didn’t anticipate is the full impact of what it means to be your own boss.

When you are your own boss, you don’t have anyone telling YOU WHAT TO DO. And on the other hand, when you are your own boss, you don’t any ANYONE telling you what do to. So you sit and stare at your computer and ask yourself for the hundredth time, “What do I do now?”


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Tame Your Money Fears: How to Transform Fear into Your Ally For Growth

Every new adventure or growth opportunity sparks fear. If you travel to a new country and don't speak the language you may experience fear for your safety. If you are writing a book for the first time, you may fear what others may think of you.

When it comes to making a major career transition such as leaving the comfort of a steady paycheck for up's and down's of running your own business, the question is not IF you will deal with money fears but rather WHEN you will and more importantly HOW you handle it.

Money fears are those nagging voices in your head that say things like:

  • "I know you want to start your own business, but who are you kidding? The kids are in college, you don't have enough money in the bank. It's best to wait..."
  • "Sure the life of an entreprenuer sounds exciting and boy wouldn't we love the flexible lifestyle. But seriously, we got bills. How in the world will this business EVER earn as much as what you are making now?"
  • "Make money doing what you love?...
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My 5 Hard-Won Lessons from my Exciting 2017 Business Makeover

4 - mindset mastery Jan 27, 2017

Back in 2012, I went to Nantucket for a well-deserved personal and business retreat. My consulting business was growing by leaps and bounds and I was working with clients all around the world. As I pondered what it would look like to take my business to the next level, I swear I audibly heard the words from higher guidance, the universe, God "Write what you know." And my response was, "Well...I know a lot about consulting" and I set out to find a way to capture what I knew about consulting into a format that was accessible and applicable to others who were seeking the same type of consulting success that I had.

And five years later, I am super-excited to announce the launch of my new business "The Consultant's Institute." Yes, you heard me...FIVE YEARS LATER!! While I would love to share with all of the amazing value I have for new and seasoned consultants, I would be remiss if I did not share more about my journey to get here and what I learned about business re-inventions so you...

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6 Money Myths That Are Tanking Your Results

4 - mindset mastery Jan 25, 2017

If you have visions to start or grow your own consulting business, you have first hand experience with those annoying and debilitating money fears. Money fears are those voices in your head that sound reasonable but are actually sabotaging your future success. The money fears say things like:

  • "I know you want to start your own business, but who are you kidding? The kids are in college, you don't have enough money in the bank. It's best to wait..."
  • "Sure the life of an entrepreneur sounds exciting and boy wouldn't we love the flexible lifestyle. But seriously, we got bills. How in the world will this business EVER earn as much as what you are making now?"
  • "Make money doing what you love? Really? Let's live in the real world, okay?"

Your money concerns are not crazy. They make sense because when you run your own business you give up a steady paycheck for the variable income that comes with entrepreneuership. They make sense when there are too many people who give...

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Why You (And Your Client) Needs Your Organizational Assessment


If you have a new consulting client, it is likely that they are antsy. If they have gone to the trouble to find and hire you, then they are more than ready for you to start solving their challenges. However, as tempting as it is, it is in YOUR best interest and more importantly your client’s for you to go slow to go fast and do an organizational assessment up front.

Consultants need to do an organizational assessment for several reasons:

  • To form an independent point of view – Data is your ally in discovering the absolute details of the client’s issues and challenges. Your independent point of view is your most valuable asset you provide your client.
  • To gain clarity on root causes – Data helps reveal the true causes behind clients’ issues and challenges. Your client doesn’t know why they are experiencing the symptoms that they have because they are too close to the situation and can’t see the forest from...
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