All thought leaders have a big breakthrough idea that they contribute to global conversation. Brené Brown is known for her contributions of our understanding of "shame and vulnerability." Marcus Buckingham brought "strengths" to our awareness. Daniel Goldman did the same with emotional intelligence. Simon Sinek - your "why", Donald Miller - "story brand" and the list goes on.
At the core of what you do isn't your methods or techniques. It's not your certifications in different tools either. It's your stance. Simply put, your stance is your position or point of view on how to create essential change or transformation in an individual or a group of individuals.
There are three parts of your stance:
The following questions can be used as thought-starters to help you answer this fundamental question: What needs to be in place in order for an organization or an individual to be working at maximum effectiveness?
Bottom line: What does it look like when individuals and/or organizations are healthy?
Why don't individuals or organizations experience the health that they are intended for?
Think through your beliefs around what has gone wrong.
Bottom line: Why don't individuals or organizations live up to their design and/or potential?
Your solution has two parts - the solution that is required in order to return to the ideal state and what you personally can offer to accelerate that return.
So first think through broadly - what needs to happen in order for the ideal state to be restored?
Then dial it in:
Then tap into your role in this process:
If you unpack any major idea that is game changing - from thought leadership through spirituality - you'll find this formula at the core.
What's your big idea? How will it change the world?
Sure, there's a business case for you to uncover your big idea. The more clear you are on this, the stronger your positioning will be in the marketplace. You'll stand out, attract higher caliber clients and be able to charge premium fees.
But I would encourage you to consider those as small benefits compared to the larger issue that is at stake. There is a perspective and business that only you are to manifest in the world that will make a difference. As a spiritual integrationist and modern mystic, I believe that there is powerful truth that cuts across all belief systems and that the belief systems all work together as a beautiful mosaic. We need them all if we are to experience cosmic reality and foundational truth.
The world needs YOUR unique perspective on business and on life. Something important will be missing from our collective understanding on what the ideal world can truly be and how to return to what is possible for all of us.
Figuring this out isn't an act of selfishness or pride. It's an act of public service.
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