Let me ask you something...
Is your business growth stuck because you don't yet have clarity and confidence to convey the
Value of What You Do?
Both new and seasoned consultants and coaches hit this wall.
Here’s how you can tell:
- You stumble when someone asks what you do — and what you say just doesn’t land
- You’ve got clients, but not enough of the right ones
- You're not landing the strategic and transformational work you know you're capable of
- You're still trading time for money - working as many hours as when you in your 9-5
- Your business feels stalled on the launchpad while you spin in analysis paralysis
- Marketing feels like a chore you dread (and sometimes even resent)
Can you relate? And more importantly -
Are you ready to turn this around?
Hey there! I’m Betsy! Let me assure you...
This challenge is expected, normal -
and with the right strategy - completely fixable.
After running my own successful consulting and coaches business for 15+ years — and helping countless consultants and coaches do the same — one thing I know for sure: this struggle is completely normal. Why? Because while we’re experts at helping leaders and solving problems, we’re not automatically experts at building a business around that expertise.
So we fall back on what we know. We treat marketing like job hunting. We treat contracts like salary negotiations. And we describe our work in jargon, corporate speak, or academic language — the way we were trained.
But here’s the truth: you and the clients you’re meant to serve deserve a simple, compelling message about the value of what you do — even though the work itself is complex.
They need it to be easy to find you, understand you, and see the ROI they’ll only get by working with you.
That’s exactly what I help you create, as your own Strategic Brand Partner.
Introducing My Exclusive, Personalized
Strategic Brand Partnership
My strategic brand partnership is part business mentoring, part positioning and messaging strategy. It's for organizational consultants and leadership/business coaches in transition - launching something new, pivoting to a new client, reshaping offers.
Through personalized brand guidance from a messaging expert - with 30+ years experience in the consulting industry working with and advising leaders in organizations like Disney and as private clients, you’ll create a standout brand - rooted in your purpose - that positions you for the clients and the strategic opportunities you're ready for.
The result?
Get to your next level of success and impact - FASTER.
With clarity and confidence. And without the spin.
Meet Katie Anderson
Internationally recognized keynote speaker, Shingo Award-winning author and sought-after lean transformation consultant
“In the three years of working with Betsy, I have elevated my positioning and stepped into a new level of success and have achieved more than I thought possible, with less spin, more focus, and a lot faster.”
“Throughout my 10 years in business, I always had a hard time articulating the value that I bring, which became a bigger challenge as I transitioned to a more elevated strategic positioning. And then I met Betsy. Through working with her, I have been able to articulate what I do in a much more powerful way, craft proposals for higher priced work that clients were saying yes to. I’m achieving higher revenue while working less!”
“Betsy gave me the help needed to get my business up and running, saved me time and gave me the ability to be ready for my first client more quickly. I now have a business that reflects the work that I love most, I already achieved my year one income goals.”
Lori Smith, President, Lori Smith Consulting
"Working with Betsy helped me fine tune and define who I am as a coach and business owner and who I serve. From here I was able to give birth to my brand. I feel like a baby bird now pushed out of the nest ready to fly on my own and can target only the people who I want to work with and it has opened up a new network of contacts for me."
Rachelle Stone, President, R. Stone Consulting and Coaching
"Betsy's gave me end to end capabilities that would have taken me months to stumble through on my own accord. She has shaped my business, set the platform for a prosperous future. With Betsy in your backcourt you can help but create rich value for your customers."
Dave Saliaris, Founder, Saliaris Consulting Group
Here's How It Works
I accelerate and amplify the success and impact of transformational consultants and coaches in 3 clear steps.
In a Discovery Meeting, we'll co-create your custom solution to you - your goals, learning style, business vision and growth stage.
But the core work typically follows these 3 steps.
Step 1
Brand Positioning Strategy
& Messaging
$4,999 ONE-TIME KICKOFF INVESTMENT
Our work begins with a deep dive into the heart your business and unique consulting or coaching purpose. Through in-depth research in your backstory and the market, along with strategy sessions, we’ll get clear on the unique value of what you do.
You'll get:
- Business model clarity - what strengths and expertise you want to base your business on and if your focus is organizations or individuals
- Ideal client clarity - who you help and the problems you solve
- Positioning in the market and how you standout among other consultants and coaches
- Your brand narrative and how working with you creates unique client value
- Your core messages – your title and positioning statement and “what I do” scripts variations that resonate with leaders and high-achieving professionals
- 90-day brand implementation plan turn your business vision into profitable reality
Step 2
Business & Brand Foundation Building
INVESTMENT STARTS AT $3,500/MONTH
Your specific fee will be tied to your custom solution and desired ROI
With your strategy set, it’s time to build the foundation for more than leads or contracts. This is about setting the conditions for attracting the right clients who will see (and then pay you) as an expert and premium brand and establishing strategic client partnerships where your expertise is used to drive the biggest impact, which naturally leads to bigger income.
What we might create together:
- Strategically framed and priced offers your clients will be saying "yes" to
- Your marketing system designed around your strengths to consistently attract (not chase) the right clients
- A partnership approach to landing clients - complete with a your go-to discovery meeting and closing the deal script and proposal template
- Website strategy that positions you as credible, expert, and worth premium fees
- Compelling copy for your website, LinkedIn and more
- Custom visual branding & website design - for a total one-stop-shop solution
Step 3
Trusted Advisor & Strategic Partner - On-Call
INVESTMENT STARTS AT $1,999/MONTH
Cancel anytime with 30 days' notice
Now that you're launched - it's time get clients! This program is designed to get you maximize traction and results from everything you do to build visibility and turn conversations into paid engagements.
With real-time access to my business development, brand messaging and organizational consulting expertise, you'll have the support you need right when it matters most.
You'll get:
- Unlimited WhatsApp access for quick questions and feedback in the moment
- Two coaching calls per month to use however you need — strategy, planning, or deep problem-solving
Examples of what we might work on:
- Strategically: prioritizing networking, starting content marketing, mapping a 60–90 day content calendar, refining your client acquisition approach, etc.
- In the moment: prepping for tomorrow’s meeting, refining proposals and pricing, brainstorming blog posts, overcoming client objections, etc.
- For organizational consultants and coaches: working with and influencing executives, aligning stakeholders, designing assessments, leading feedback sessions, facilitating strategy conversations, etc.
This is your direct line to a trusted partner who knows both the business of consulting and the realities of working with executives, leaders and high-achieving professionals.
Meet Denise Musselwhite
CIO TURNED EXECUTIVE COACH
“I was profitable faster in my first year because I invested in Betsy first. She accelerated my growth in ways that I would not have realized without her.”
Meet Jason Fearnow
TRANSACTIONAL CONSULTANT TURNED INDUSTRY LEADER
“My authority in the market has increased substantially as a direct result of working with Betsy. I am now getting opportunities with the C-Suite that previously alluded me.”
“In the work with Betsy, I have learned what I’m good at, how to use it and how to market it. It was kind of a decoding of my entire life. Now I can position myself to make real impact. Now I see where my expertise fits in and go for the projects where I’m truly happy to contribute, instead of just taking what’s available to get by.”
Helena Gallbo
President, Gallbo Coaching
"I was afraid of becoming known for something that I didn’t care about. I like some aspects of what I did but it’s not what I what I want to be known for. This is where I was stuck. Now I have a business that reflects work that I get excited about and say 'this is who I am' and it flows out of me without effort."
Sandy Johnson
President, Sandy Johnson Consulting
“Betsy permanently changed the way I view myself and my business. Although new to the consulting industry I bring a wealth of experience that is worth significant value to future clients and not be intimidated by asking for what I’m worth.”
Frederick Griffin
CEO, Griffin & Associates
Let's Talk Return on Investment
The Bottom-Line
Whether you’re just starting out or taking your practice to the next level, I’ll help you:
- Achieve more, faster...with greater ease. Reduce the cycle time to launch and profits.
- Save you from expensive trial and error and wasted time in analysis paralysis
- Consistently attract the RIGHT clients who are eager to invest in your strategic partnership
- Increase your close rates, per contract and per-contract fees
- Position yourself for greater influence and impact with your clients
- Build a business that aligns with who you are and the purpose that drives your work
But the real value?
How you'll finally
Fully Own the Power of What You Do!
You’ll market yourself… without fear
Ask clients to work with you… without hesitation
Charge fees that match your worth… without apology!
Request a Discovery Meeting to Get Started
There are clients out there looking for you.
Make it easy for them to find you and see your value.
Request a Discovery Meeting Now
I'm an ex-Disney consultant turned strategic brand builder dedicated to helping consultants and coaches own the power of what they do and position themselves for the clients, impact and income they are fully capable of.
Want in? Request a discovery meeting to get started.