"I have no idea how to describe the value of what I do!"
You know how you have a lot of to offer your clients as a consultant and coach.
But finding the words to express that value can seen overwhelming, I know.
It's hard to figure out how to describe your services in a way that interests and engages clients.
It's embarrassing to get blank stares when trying to explain what you do.
It's agonizing trying to figure out your pricing strategy and fees.
Especially when YOU are the product. YOU are the brand.
Let's be honest, it downright SUCKS!
- You spend hours and hours trying to determine what your business is all about and how to stand out on your own...but you're still stuck.
- You try different marketing tactics like posting on social media and networking...but you're not seeing any results.
- You've joined group programs, signed up for webinars, listened to podcasts...and you still feel like you're spinning your wheels.
The thing is...it doesn't have to be this way.
Turn Confusion into Traction by
Clarifying Your Unique Brand Position & Messaging
Each month I enroll a limited number of new and seasoned consultants and coaches into my private two-month coaching program.
This custom program offers personalized, one-on-one guidance through the process of creating a positioning strategy that sets you apart from the crowd and messaging that magnetically appeals to the clients who cannot wait to work with you
(and who will gladly pay you what you're worth.)
What You'll Clarify:
Your Ideal Business Model
We'll clarify the business model that delivers on all your priorities - financial, lifestyle and impact.
The Value of What You Do
We'll find the words to describe what makes you different and intensely valuable.
How to Frame & Price Your Offers
We'll frame up your services so they are irresistible to your future clients and get you paid what you're worth.
The Market Needs You Fill
We'll uncover the needs that other consultants and coaches overlook that you can uniquely fill.
Your Predictable Client Pipeline
We'll figure out what marketing tactics you'll use to consistently attract clients AND suit your strengths.
Stand out from the crowd
We'll build you a brand that sets you apart from your competitors and draws clients to you.
2 months of weekly one-on-one 60-minute Zoom sessions to give you personalized guidance, support and accountability.
Proven best practices from a consultant, coach, entrepreneur and marketing expert who gets what you do and the market you want to serve.
Training videos, comprehensive action sheets and templates to reduce your learning experience and maximize your coaching time.
Business Storytelling Scripts
Scripts and practice to help you effectively share what do you in a way that engages potential clients and referrals to potential clients.
Unlimited On-Call Access
Email and WhatsApp access for questions about your brand building AND real-time client opportunities.
Shared Notes & Recordings
A shared Dropbox with notes and recordings from each session.
The Impact & ROI of Having Clear & Differentiated Brand:
Consistently Attract Clients
- Build a reliable client pipeline
- Establish your credibility
- Build powerful client relationships
Build Premium Brand Image
- Carve out and own your niche
- Stand out from the crowd
- Blow away the competition by making them irrelevant
Get Paid What You're Worth
- Land bigger opportunities
- Get paid for wisdom not time
- Charge premium fees
“Betsy helped me crystallize the type of client I’m looking for and the value I offer them. She shortened my learning curve and set me up for success.”
Bill Carl Johnson
President, The BCJ Group
"Betsy helped me create a business that reflects the work I love the most. I achieved goals and am confident in my ability to build my business."
President, Lori Smith Consulting
"We ditched the business idea that we thought we should do and embraced the one that we’re passionate about and now opportunities are opening up."
Josh & Kristy Groce, Founders of Couples on Fire
"I discovered who I was meant to serve and voice what was in my heart that I was struggling to find the words to express. This has changed the future of my business."
Sarah Gleeson, President, Sarah Gleeson International
"I now know who I am as a coach and who I serve. I target only the people who I want to work with and it has opened up a new network of contacts for me."
Rachelle Stone, President, R. Stone Consulting & Coaching
And that's not all...
I also offer End-to-End Creative Services
Once we have broken through your blocks and created the vision of your brand, I, along with my creative team, can help you manifest your vision online and beyond.
Visual Branding Design
Get the creative design assets - logo, fonts, color palette - for a high-quality and cohesive brand image
Copywriting that Converts
My copywriting team will write engaging copy that converts website visitors into clients.
Content that Converts
I'll show you how to create and leverage content to establish yourself as an expert and attract clients
PLUS...You'll Be Backed by My Guarantee
Clarity doesn't always come on command. Sometimes the muse takes its sweet time. AS LONG AS YOU SHOW UP, attend our coaching sessions, complete your homework and assignments, I will work with you for as long as it takes to complete the deliverables we agree on...for NO ADDITIONAL EXPENSE CONSIDERATION.