VIP STRATEGIC BRAND BUILDING
Get to Your Next Level of
Success & Impact-FASTER
With clarity in what you do, confidence in your message and a next-level consulting or coaching brand that positions you for strategic, high-paying clients & opportunities…
…even if you’re brand new and just getting started
Request a Discovery Meeting to Get StartedHey there! I’m Betsy.
I’m an ex-Disney consultant and successful consulting business owner turned brand strategist.
Countless consultants and coaches have elevated their success, impact & income with me as their strategic brand partner in their corner
Here's Why...
When you know the value of what you do and convey it with clarity and confidence in your messages, offers, website and content – building a highly profitable, purpose-driven consulting or coaching business isn’t just possible, but inevitable.
For over 10 years, I have empowered both new and seasoned consultants and coaches to make more money and a bigger difference by taking charge of their strategic positioning.
Meet Katie Anderson
Internationally recognized keynote speaker, Shingo Award-winning author
“In the three years of working with Betsy, I have elevated my positioning and stepped into a new level of success and have achieved more than I thought possible, with less spin, more focus, and a lot faster.”
“Throughout my 10 years in business, I always had a hard time articulating the value that I bring, which became a bigger challenge as I transitioned to a more elevated strategic positioning. And then I met Betsy. Through working with her, I have been able to articulate what I do in a much more powerful way, craft proposals for higher priced work that clients were saying yes to. I’m achieving higher revenue while working less!”
About My Unique, Exclusive, Bespoke Strategic Brand Partnership
My strategic brand partnership is a complete, “done-with-and-for-you” business development solution – all in one place.
- You focus on what you do best
- My team and I handle the rest.
Whether you need brand messaging and positioning, strategic offer framing and pitching, or a full solution with a custom website and remarkable content, I’m here to support you every step of the way.
NOTE: This isn’t a replacement for any coaching programs you’ve taken or are in—it’s the missing piece that helps you get substantially better results from them.
What's Unique About What I Do
(& how it gets you on the fast-track to Clarity, Confidence & Clients).
I Get You & Your Clients
My support is grounded in 30+ years in the consulting and coaching industry. I know EXACTLY how to position you for strategic clients and opportunities.
End-to-End, Hands-on Support
I handle things for you that you don't need to be an expert in (like messaging & website design) while equipping you with the skills you'll need for the long-term (like sales.)
A Partner Invested in Your Success
I care about your success like it’s my own and will work with you to get to the finish line. I’ll ensure you don’t play small or settle for less than your potential.
My Knack for Finding the Right Words
I’ll help you find the words that bring clarity to what you do and resonate with leaders and high-achieving professionals.
“Betsy gave me the help needed to get my business up and running, saved me time and gave me the ability to be ready for my first client more quickly. I now have a business that reflects the work that I love most, I already achieved my year one income goals.”
Lori Smith, President, Lori Smith Consulting
"Working with Betsy helped me fine tune and define who I am as a coach and business owner and who I serve. From here I was able to give birth to my brand. I feel like a baby bird now pushed out of the nest ready to fly on my own and can target only the people who I want to work with and it has opened up a new network of contacts for me."
Rachelle Stone, President, R. Stone Consulting and Coaching
"Betsy's gave me end to end capabilities that would have taken me months to stumble through on my own accord. She has shaped my business, set the platform for a prosperous future. With Betsy in your backcourt you can help but create rich value for your customers."
Dave Saliaris, Founder, Saliaris Consulting Group
Here's How It Works
I’ve got a four-step process that takes you from scattered ideas to a clear, powerful, one-of-a-kind brand that positions you for the right clients and bigger opportunities...
...in as little as 90 days.
Want the full experience? Great.
Just need help with one or two steps? That works too!
Step 1
Clarify Your Brand Positioning & Messaging - Backed By Data
A deep dive into your backstory and career, survey feedback from your past clients, and a 3-Hour Action Focused VIP Day to:
Get the words that bring clarity to what you do and gets the right clients to say, “Where have you been? I need you!”
In 2-3 weeks you'll nail:
- Your most profitable niche and ideal client that lights you up AND can afford you
- The gaps in the market that you can uniquely fill
- Solid reasons why your ideal clients can trust that you care about them and have the right expertise to solve their problems
- How you’re unique from other consultants and coaches
- Your core messages – your title, positioning statement, “what I do” script
“Betsy helped me get my business launched and positioned to consistently attract clients Before I worked with her, I struggled to explain “what I do.” Now I can articulate it without selling because I’m clear and confident in the value I bring to my ideal clients.”
– Ayana Knowles, Sales Consultant
Step 2
Strategically Frame, Price & Position Your Offers - Without Pushy Sales
A sales-focused 3-hour VIP Day, unlimited backstage support for your next client opportunity, along with on-demand training, templates and tools to fully equip and empower you to:
Frame and pitch your consulting and coaching so that you’re positioned to land strategic work that makes bigger impact and earns bigger fees
In an additional 1-2 weeks, you'll create:
- Strategic, irresistible, high-paying offers your clients will be saying "yes" to
- A simple, PROVEN discovery meeting script that positions you to maximize clients results, your compensation and time
- A go-to proposal template that makes proposal writing 10x easier and ensures your seen and paid as an expert and strategic partner
- Strategies for anticipating and overcoming objections so you can land more higher-paying clients with greater ease and confidence
"We are now landing all of our contracts and winning more meaningful and profitable work as a result of how Betsy helped us refine how we communicated our value and pitched ourselves to potential clients.”
– Peggy Riley & Hilary Duwe, Branding Strategists & Designers
Step 3
Get your Website Done at a Higher Quality - Without The DIY Stress
Custom visual branding and website design, done-with-you copywriting and creative oversight to build you a:
Custom, polished website that conveys your personality, credibility, value AND that you're a premium brand worth premium fees
In as little as 30 days, you'll have a website that empowers you to:
- Stand out in the market and become recognizable
- Establish your credibility with leaders and high-achieving professionals - at first glance
- Turn more website visitors into potential clients
- Shape thinking about the value you create - leading to higher fees
- AND attract the right clients to your website (yes, this is possible for consultants and coaches)
- Get your business launched faster and profitable - faster
"I launched my fabulous website and coaching business in less than 90 days because of Betsy and her team. Not only that – I have clear messages, compelling offers and confidence as an entrepreneur that I can do this."
– Kimberly Bolton, Teacher Mental Health Advocate & Coach
Step 4
Build Your Content Marketing Foundation - From Scratch
A content-focused 3-hour VIP Day, on-call co-writing support, along with content creation templates and tools to help you:
Use the power of your ideas to attract the RIGHT clients who are primed to see you (and then pay you) as an expert
Alongside the rest of your brand building work, you'll:
- Uncover your controlling idea and/or signature framework - the core concept that future clients will associate with you and your consulting coaching & thought leadership
- Choose your primary content creation platform - the one that best matches your client preferences and your creative strengths
- Create a lead magnet for your website that you can use to grow your email list and connection with potential clients
- Design a 90-day content strategy implementation roadmap
"I now have clarity and confidence (and essential skills) to convey my knowledge and skills in a way that resonates with my target audience. Betsy helped me create well over a year's worth of content and basically an advanced degree for making AI work for me across platforms while still sounding like me."
– Sari Goodman, Parent Coach
Meet Denise Musselwhite
CIO TURNED EXECUTIVE COACH
“I was profitable faster in my first year because I invested in Betsy first. She accelerated my growth in ways that I would not have realized without her.”
Meet Jason Fearnow
TRANSACTIONAL CONSULTANT TURNED INDUSTRY LEADER
“My authority in the market has increased substantially as a direct result of working with Betsy. I am now getting opportunities with the C-Suite that previously alluded me.”
Let's Talk Return on Investment
The Bottom-Line
Whether you’re just starting out or taking your practice to the next level, I’ll help you:
- Achieve more, faster...with greater ease.
- Make more money and a bigger difference
- Position yourself to be seen and paid as an expert
- Consistently attract the RIGHT clients who are eager to invest in your strategic partnership
- Build a business that aligns with who you are and the purpose that drives you work
But the real value?
How you'll finally
Fully Own the Power of What You Do!
You’ll market yourself… without fear
Ask clients to work with you… without hesitation
Charge fees that match your worth… without apology!
Request a Discovery Meeting to Get Started
“In the work with Betsy, I have learned what I’m good at, how to use it and how to market it. It was kind of a decoding of my entire life. Now I can position myself to make real impact. Now I see where my expertise fits in and go for the projects where I’m truly happy to contribute, instead of just taking what’s available to get by.”
Helena Gallbo
President, Gallbo Coaching
"I was afraid of becoming known for something that I didn’t care about. I like some aspects of what I did but it’s not what I what I want to be known for. This is where I was stuck. Now I have a business that reflects work that I get excited about and say 'this is who I am' and it flows out of me without effort."
Sandy Johnson
President, Sandy Johnson Consulting
“Betsy permanently changed the way I view myself and my business. Although new to the consulting industry I bring a wealth of experience that is worth significant value to future clients and not be intimidated by asking for what I’m worth.”
Frederick Griffin
CEO, Griffin & Associates
My Strategic Brand Partnership Programs are right for you if…
You’re at a critical inflection point in your business
You’re Starting Your First Business…
… and you want to do it right - the first time. You want to be seen as an expert from day 1.
You’ve Gotten by with Referrals…
...and now it’s time to take control over your brand and build something that is truly yours.
You’re Pivoting Your Successful Business…
...from working with individuals to organizations (or vice versa) and it’s a total rebrand.
You’re Ready to Step into Thought Leadership…
...and you want your brand to reflect your new levels of authority and influence.
My Strategic Brand Partnership Programs are also right for you if…
- Before consulting or coaching – you have achieved significant career or leadership success
- Want a business that makes money AND a difference
- Have high standards and strive for quality and excellence in everything you
- Want control over your career, time and earning potential
- Have a pattern in investing in yourself to get better results
- Have zero interest in wasting time and money on false starts and expensive trial and error
My Strategic Brand Partnership Programs are NOT right for you if…
- Consulting or coaching is your first career
- Prefer coaching and training (vs. hands on support)
- Are more of DIY person and want to get everything done as cheaply as possible
- Are relying only on your referral network to send clients your way (vs. putting in the intentional work to position yourself for them)
- MOST important – are only in consulting or coaching for the money
Got More Questions?
Of course you do!
Request a discovery meeting and let’s have a real conversation if my programs are a fit and how to customize them so you get the best results...for YOU!
Request a Discovery MeetingSince You’ve Read This Far, Let Me Ask You Two Questions:
You’re an Expert at Helping Others… But Are You an Expert at Building a Business Around It?
If not, how long do you want to spend trying to figure it out on your own?
Now, picture this…
- In just two weeks, your messaging is so clear that networking creates real opportunities. The right clients lean in instead of tuning out.
- A week or two later, your offers are so strategically framed that pitching feels effortless. You’re landing bigger clients who invest in your value, not just your time.
- And in as little as 90 days, your business foundation is built. You’re gaining traction, building momentum, and stepping into your next level of success.
No more waiting. No more second-guessing. You’re already playing bigger.
You’ve already proven what you can do for others.
Now it’s time to invest in yourself.
Request a Discovery Meeting Now
I'm an ex-Disney consultant turned strategic brand builder dedicated to helping consultants and coaches own the power of what they do and position themselves for the clients, impact and income they are fully capable of.
Want in? Request a discovery meeting to get started.