FACT:
Saying yes to every client and relying only on referrals is NOT a winning strategy for growing your dream business.
Deep down, I know you get that.
And it’s a brutal truth to accept when you’re working so hard just to get your next client, especially when this marketing thing is so new to you.
You know how to network to get a job and negotiate a salary...
...so this whole business of finding clients and delivering results when you don’t have a formal place on the org chart is completely different and frankly overwhelming, yes?
If you’re being honest, you’re probably just so sick of:
- Spending hours and hours every day trying to figure out how to get consulting and coaching clients
- Doing a ton of work on your website or getting active on social media but NOT seeing the results
- Trying EVERYTHING, like getting extra certifications, joining masterminds, hiring a marketing agency and even working with a coach but still feel really stuck and spinning your wheels
“Betsy helped me crystallize the type of client I’m looking for and the value I offer them. She shortened my learning curve and set me up for success.”
Bill Carl Johnson
President, The BCJ Group
"Betsy helped me create a business that reflects the work I love the most. I achieved goals and am confident in my ability to build my business."
LORI SMITH
President, Lori Smith Consulting
Now let’s talk about how I can help you achieve these results
I take my clients through three steps to move from best-kept secret to sought-after expert.
“I have no idea how to describe the value of what I do!”
Sound familiar?
Get traction and focus with your business by gaining clarity and confidence in the unique difference that only you can make. Let’s create a positioning strategy that will set you apart from the crowd and magnetically appeal to the clients who cannot wait to work with you (and who will gladly pay you what you’re worth!)
Through a combination of personalized coaching, on-call access, plus assigned homework and reflection exercises – we’ll comb through your past experience and natural wiring to uncover:
- Your true business purpose
- The clients you’re meant to serve and why they need your help
- Your unique superpowers and the value that they create
- How to differentiate what you do from other consultants and coaches
Armed with your positioning strategy you will be able to:
- Gain a clear focus for all other aspects of your business development – copywriting, content creation, marketing, and more.
- Take charge of how you’re seen in the market so you can attract the right clients who will pay you as an expert.
- Start the right business – the one you’ll be excited about and will see to fruition.
- Create a path to sustainable profits and scale.
- Gain confidence to market yourself and ask clients to pay you what you’re worth.
“I’m not comfortable writing about myself (without feeling icky) and I have no idea what to write about.”
We’ve all been there.
Accelerate your ability to get your business vision and great ideas out of your head and onto a website. Create a site that is poised to attract and impress the heck of your perfect clients…to the point that they say, “Where have you been? I need you!”
Personalized coaching, hands-on copywriting support and fill-in-the-blank templates will help you create messages that connects with your ideal clients on your website and through content that will motivate them to take the next step in working with you.
Armed with your messaging you will be able to:
- Describe your products and services in a way that interests and engages your potential clients
- Get your website launched faster
- Get found online – attract clients vs. chasing them
- Use your ideas to attract better and more qualified leads to your website
- Convert website visitors into intro calls with people who are super-excited to work with you
“My website (or my lack of a website) is so embarrassing!”
Let’s fix this!
Unlike other brand strategists or business mentors, I have an amazing design team that seamlessly turns your strategy and words into a visual brand and website that clearly shows current and future clients that you are a premium brand and investment that is worth premium fees!
EXAMPLES OF WHAT MY TEAM CAN DOWe’ll create for you:
- A visual identity that feels like a true representation of your brand that includes a logo, icon, color palette and font system
- A stunning website design and branded design assets that can be used for all aspects of marketing
- A seamless and engaging user experience that combines your copy and design on the all-in-one Kajabi platform
Once you have a website that feels like you and that you are proud of, you’ll be able to:
- Establish legitimacy and credibility with potential clients
- Have an online story that is ready to attract and convert clients
- Have a business platform and tools that will grow with you and give you control over your business
“Working with Betsy helped me fine tune and define who I am as a coach and business owner and who I serve. From here I was able to give birth to my brand. Now I can target ONLY the people I want to work with and it is opened a new network of contacts for me.”
Rachelle Stone
President, R. Stone Consulting
“I’m now clear and confident in the value I bring and what I need to do to attract clients. I’m fully committed to my own success.”
Ayana Knowles
President, Ayana Knowles Consulting
"My business is expanding a rate beyond my dreams. Today I’m working less and making more."
Don Knagge
President, 7th Evolution Consulting & Coaching
"Working with Betsy allowed me to discover who I was meant to serve and voice what was in my heart. This has changed the future of my business."
Sarah Gleeson
President, Sarah Gleeson International
"I now have a website that works flawlessly that has impressed my clients beyond my wildest expectations."
Christy Ogilvie
President, Ogilvie Consulting
Visual Branding & Design Mini-Portfolio
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