BRAND MESSAGING & COPY CREATION SERVICES

Breakthrough Brand Strategy Accelerator

I don't know what my business is all about (and how to package it up) that will resonate with potential clients.

The Breakthrough Brand Strategy Accelerator is designed to empower you with rock-solid clarity and confidence in the unique value of what you do and how you can stand out in the crowded marketplace.

At the end, you'll have a complete brand positioning strategy and initial messaging that makes all your business development decisions for you, including how you'll frame and price your services. All you have to do is execute.

To start, we'll mine through your backstory, lifelong strengths and passions, as well as your goals and aspirations. We'll also gather outside perspective through interviews with a handful of your clients. 

Then through a series of coaching sessions or half-day intensive virtual workshop over Zoom, we'll figure out exactly makes what you do different and valuable for the clients you want to serve and how you'll monetize what you do.

In a follow-up meeting, I'll present a recommended brand strategy implementation roadmap and suggested messages you can lead with in your marketing. 

ESTIMATED TIMELINE

4-6 weeks from booking to finalization of your brand strategy and messaging roadmap

INVESTMENT: $6500 which can be easily recouped through accelerated achievement of goals and reduction of expensive, time-consuming and soul-crushing trial and error.

Done For You Website Copy that Converts

My website copy is terrible and I need help now!

We'll work together to get you the persuasive words you need for your website (and beyond!) that attracts your ideal clients and gets them excited to work with you.

How this works - you decide WHAT you want to say and my copywriting team and I will help you figure out HOW to say it in a way that speaks to your ideal clients, builds trust and gets them to take action, whether that action is to sign up for a freebie on your website, book an intro call or sign up for a specific offer.

To start, we'll map out the role you want your website to play with your marketing, priority calls to action and the structure for your website. 

Next you can sit back, talk and relax while I interview the heck out of you so we can get the messages in your voice for your copy. Then my team will do their magic and give you drafts of copy for your consideration.  

ESTIMATED TIMELINE

1-2 weeks per website page

INVESTMENT: $8750 for typical 5-7 page website or $1500 per page which can be easily recouped through improved website performance and conversion rates, marketplace perception and credibility, and the relief of getting your website copy project done!

Strategic Advisory Retainer

I'm creating content on my own and submitting proposals and I want to make sure I'm doing it in the most effective way possible.

The strategic advisory retainer gives you direct access to me as your on-call expert, mentor and guide who can help you with your real-time questions and challenges related to your content creation, marketing messaging, proposal writing and pricing. 

You'll have unlimited access via email and WhatApps and I'll respond to your questions within 24 business hours. We can discuss things like:

• Determining content topics that resonate with your clients
• Structuring content for both readability and conversion
• What to do and say at a networking event
• Handling a client who is ghosting you
• Finding and connecting with buyers
• What to do or say during Discovery meetings with clients
• Structuring a proposal and pricing your offers
• Overcoming imposter syndrome and fear
• Leveraging a speaking opportunity
• How to know if your marketing is working

I'll be both your sounding board and brainstorming buddy to ensure that you maximize your marketing time and client opportunities.

INVESTMENT: $2500/MONTH which can be easily recouped through increased conversion rates (with the RIGHT clients), higher fees and/or confidence to boldly ask people work with you and pay you what you're worth.

Note: You can stop retainer program at any time. 30 days notice is requested.