Hey! I'm Betsy Jordyn!

I'm a business mentor, writer, and "Brand Whisperer" dedicated to bringing your dream business to life.

How I went from

Burnt out Disney leader to helping consultants and coaches build businesses and lives that they love.

What is My Business About?

My business is about ensuring you have a business that represents your unique strengths, passions and ideas.

It's not about having a business that simply makes you money or one that you settle for. If that was what you were after, you'd just stay in your 9-5.

It's about a business that you love - the one that represents the best of who you are and what you can offer the clients you're meant to serve.

What I do is help you with the essential first steps in the journey towards success and significance - clarifying the true power of your unique strengths and ideas and finding the words and messages that reflect that value.

THIS is the game changer that will:

  • Give you focus for everything else you need to grow your business 
  • Help you stand out in the market and attract clients
  • Be seen and paid as an expert (vs. a "time for money" extra pair of hands)
  • Experience joy in your work and the satisfaction that what you do everyday is in alignment with your purpose and design

What's My Story?

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I have been in the consulting and coaching industry for over 30 years. I got my start as an internal consultant for Walt Disney World and had the opportunity to work on massive strategic projects like the Disney's Animal Kingdom rebranding. 

I left my dream job at Disney when my dad died of lung cancer way too young. Like many of the clients I now serve - I wanted to pair my success with greater significance and work/life balance.

The good news...

Within 18 months of starting my own business, I was earning well into the six figures, working with great companies around the world including Wyndham, Florida Hospital, CHEP, AAA, BBA Aviation, FreshPoint and many others.

The bad news...

I build the wrong business.

What I didn't realize at the time that I had built an expertise in brand business, messaging and content creation that I loved even more than I loved consulting and wanted to use as the foundation of my business. 

And I didn't have anyone who really encouraged me to pause to consider what were my superpowers and how I could monetize them. It took a lot of expensive trial and error to figure this out, which is why my business is 100% dedicated to one thing: 

Helping other consultants and coaches find the clarity and courage to build the RIGHT business...as YOU define it.

Which brings me to you.

I help my clients create the strategy and messaging that both reflects who they are AND gets people to take an action (like sign up for an intro call or say yes to your proposal, etc.)

It's about the win-win for both you and your client - you create offers and describe them in a way that matches what your clients want and need and in return they pay you equitably for the value you create for them...as THEY define it. 

You don't have to ever use those shameless self-promotion tactics or aggressive sales techniques when you already have a better approach - the natural relationship skills that make you the exceptional consultant and coach that you are.

We may be a good fit if...

  • You want to make a difference through your business
  • Your primary product or service is your advice, guidance and big ideas
  • Your clients tend to be people who want transformation - in their health, business, relationships and careers
  • You're ready to push past fear and imposter syndrome to create a business that is authentic to who you are and what you want

We may not be a good fit if...

  • Your business is just a placeholder between jobs
  • You're okay giving up purpose for the sake of short-term security
  • You're not open to learning or trying new approaches

Think we might be a fit? Great!

Now, if you're good with everything here and want to see what kind of services I offer...


Still curious about me?

Over the years, I've developed a reputation for getting seen and paid for who you authentically are 

Not just what you or others think you "should be" but who you actually are.

The real secret to guaranteed success is to align your business to your best-at strengths and heartfelt passions.

But it's not easy.

You may not know your superpowers...yet.

You may not see how your experience in corporate translates to your business...yet.

But I know this to be true. You will IF to go slow to grow fast and...

Build the right business, for the right reasons...the first time.

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Availability is Limited

My calendar fills up quickly, and I only take a limited number of clients each month. Book some time with me now so we can get started in building your profitable business that you and your clients love.


How to Create a "What I Do" Statement That Will Get You Clients