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Welcome to the
"Purpose to Profits" Blog

Actionable inspiration, expert interviews, and behind-the-scenes consulting and coaching secrets and best practices...all tied together by my mission to empower you to 
Turn Your Purpose as a Consultant or Coach into Profitable Reality!

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Welcome to the "Enough Already" Blog

Actionable inspiration, expert interview and behind-the-scenes consulting and coaching secrets and best practices...all tied together by my mission to empower you to
Get Seen and Paid What You're Worth

 
Proven Pricing Strategies That Boost Your Close Rates And Fees

 Pricing. It’s the dreaded task of figuring out what to charge that overwhelms even the most seasoned consulting and coaching business owner.

What’s also confusing is how to PRESENT those fees in a way that is attractive to a clientwithout the “ick” of coming...

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The Anatomy of High-IMPACT Sales Pages and Proposals

Unsure how to convey the powerful value of your offers. Here’s what you need to know

There’s a six-letter word that reflects one of the biggest reasons why accomplished, mid-career professionals would give up their secure, lucrative career to start their own consulting or coaching...

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7 Offer Mistakes Consultants & Coaches Make (and How to Fix Them)

Ever wonder why your consulting and coaching offers aren’t hitting the mark?

Picture this: A situation where after a consultant or coach pours their hearts into writing copy for their services page on their website or in a proposal and it’s met with deafening silence.

I know I have...

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How Use LinkedIn to Attract Your Dream Clients (in Less Time) with LinkedIn Expert Lisa Kanda

Are you ready to harness the power of LinkedIn to make authentic connections with your ideal clients and elevate your presence on this essential platform?

Okay, so here’s the thing about LinkedIn...

If you’re a consultant or coach (or aspiring to become one), you’re probably on...

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How to Conduct A Market Scan And Find Your Niche

Does the crowded consulting and coaching marketplace intimidate you and hold you back from what you could be doing to launch or grow your business?

I've got GREAT news! You can stop worrying about the competition because today, I will teach you how to conduct a market scan and find your niche.

...

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Why People Don’t “Get It” When You Talk and Write About What You Do

Have you ever been asked "what do you do?" at a networking event or just at a party, and despite your best attempt at a response, all you got was blank stares? Or have you spent a ton of time working on website copy, and the response was crickets?

Today we're talking about why people don't get it...

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How To Use Your Strengths To Sell and Earn More with Leslie Lyons

How can you use your strengths to land more clients and earn what you're worth? 

Leslie Lyons and I do a deep dive into the Enneagram tool and how to use it to sell more effectively and overcome the issues and challenges that cause us to sabotage ourselves and play small.

Today, I'm wrapping...

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How to Create a "What I Do" Statement That Impresses Potential Clients [On-Air Coaching with J. Kyle Howard]

Have you switched up your career from leadership to consulting and coaching? Are you wondering how to establish your credibility with potential clients, especially when you're just starting?

Do you wish you had a ready response to the "What do you?" question that is engaging and compelling?

...

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How To Write Blogs Your Clients Will Read [On-Air Coaching with Phil Fraser]

Do you know what keeps your ideal client up at night?

Most blog posts aren't helpful to your ideal customer. Not only do you have to know what's on your ideal client's mind, but you need to know what they need - hint - it is NOT the process you are trying to sell.

In this "On-The-Air...

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How to Find the Exact Words that Attract Your Clients (and Gets them Excited to Work with You)

One of my favorite things to write and talk about is copywriting.

Which for most of my clients - it's their absolute least favorite thing. 

Most of these consultants and coaches love what they do. But they hate the struggle of trying to find the words to describe what they do and write about...

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7 Reasons Why Your Clients Aren't "Getting It" When you Talk and Write About What You Do

One of the biggest challenges that both new and seasoned consultants and coaches face is finding the words to describe what they do.

They go to networking events and try to explain that they are a consultant or coach but instead of getting head nods and curiosity...

...they experience the angst...

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Before You Plan for 2021, Do this 2020 Review with Betsy & Jen

We're coming up on the end of the year and it's time to review what worked and didn't so we can come up with plans for 2021, right?

Wrong!

If 2020 has taught us anything, we don't always have control over all the things we put into typical annual plans, complete with SMART goals and actionable...

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