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Consulting Matters Blog

If you are a consultant or coach struggling to choose your niche or land the plane on your ideal client, you are not alone. In fact, this is one of the most common places I see smart, capable, purpose-driven professionals get stuck.

Choosing an ideal client should feel clarifying, but instead it...

If you are a consultant or coach who loves the work you do but feels resistance toward marketing and sales, you are not broken. You are not lazy. And you are definitely not alone.

In fact, marketing feels harder for consultants and coaches than it does for many other business owners, and there are ...

When the referrals dry out, and you need new ways to attract new consulting or coaching clients, you’re going to start thinking about content marketing.

It might start with wanting to post more on social media.

It could also include building your own platform, like a blog, podcast, or YouTube cha...

Ready for bigger clients and opportunities, particularly consulting to and coaching executives, leaders, and other high-achieving professionals, but not sure how to make it happen?

Something along the lines that this is a question that I get asked all the time, not just because of the work I curren...

If you have ever wondered whether your current niche is the right one for you, you are not alone. I work with purpose driven consultants and coaches every day who feel unclear, overwhelmed, or stuck in a niche that no longer fits. In my recent conversation with my client Brad Johnson, we walked thro...

If you have been a consultant or coach for a while, you may reach a moment when the business you once loved no longer feels like it fits. I have been there too. In fact, it is one of the most common seasons my clients walk through. We invest years of expertise, money, and energy into a business w...

 If you are a consultant or coach who feels like your messaging has not caught up with who you are now or where you want to go next, you are in the right place.

In this post, I am taking you inside my full brand positioning and messaging process. This is the exact process every client goes through ...

If you’ve ever watched someone’s eyes glaze over when you explain what you do, you might be caught in the curse of knowledge.

The curse of knowledge happens when we’ve spent so much time mastering our expertise that we forget what it’s like to not know what we know.

As consultants and coaches, we ...

Clear and compelling brand messaging is one of the most important foundations of a successful consulting or coaching business. Yet it is often overlooked or minimized. Many consultants think they have a marketing challenge or a confidence issue, when in reality the struggle starts with how they talk...

When was the last time you paused to celebrate your growth or a major milestone in your consulting or coaching business?

If you’re like me, you might find it easier to share your mistakes than your successes. Recently, I was challenged to face this truth head-on and it all started with an award fro...

 How to Build Relationships That Convert

Have you been hearing about lead magnets, opt-in offers, and list building, but you’re not sure how it all works or what it really means for your consulting or coaching business? You’re not alone. So many purpose-driven professionals shy away from email mark...