Welcome to the
Consulting Matters Blog

If you have been a consultant or coach for a while, you may reach a moment when the business you once loved no longer feels like it fits. I have been there too. In fact, it is one of the most common seasons my clients walk through. We invest years of expertise, money, and energy into a business w...

 If you are a consultant or coach who feels like your messaging has not caught up with who you are now or where you want to go next, you are in the right place.

In this post, I am taking you inside my full brand positioning and messaging process. This is the exact process every client goes through ...

If you’ve ever watched someone’s eyes glaze over when you explain what you do, you might be caught in the curse of knowledge.

The curse of knowledge happens when we’ve spent so much time mastering our expertise that we forget what it’s like to not know what we know.

As consultants and coaches, we ...

Clear and compelling brand messaging is one of the most important foundations of a successful consulting or coaching business. Yet it is often overlooked or minimized. Many consultants think they have a marketing challenge or a confidence issue, when in reality the struggle starts with how they talk...

When was the last time you paused to celebrate your growth or a major milestone in your consulting or coaching business?

If you’re like me, you might find it easier to share your mistakes than your successes. Recently, I was challenged to face this truth head-on and it all started with an award fro...

 How to Build Relationships That Convert

Have you been hearing about lead magnets, opt-in offers, and list building, but you’re not sure how it all works or what it really means for your consulting or coaching business? You’re not alone. So many purpose-driven professionals shy away from email mark...

Why Your Website Matters More Than You Think

Is your website quietly costing you opportunities? Many consultants and coaches treat their sites like online resumes, but a high-performing consulting website is so much more.

Your website is not just a digital business card. It is your credibility and...

Pricing isn’t just about setting a number. For consultants and coaches, it’s about confidence, clarity, and communicating the true value of your work. Too often, we discount, undercharge, or tie our worth to the number of hours we put in. The truth is: clients aren’t investing in your time, they’re ...

Why the Discovery Meeting Is the Most Important Meeting You Will Ever Have

A discovery meeting is not just an intro call or free consult. It is the moment of truth that defines your influence, impact, and income. It sets the tone for your entire client engagement, dictating how you are positioned, ...

One of the biggest struggles consultants and coaches face is proving their value in a way that resonates with business leaders. We know the transformation we bring. We see the impact in the people we work with. But too often, that gets lost in translation when it comes to the language of executives ...

Why do some consultants and coaches consistently land strategic, higher-impact, and higher-paying client engagements? The truth may surprise you. It’s not about having better sales tactics or more polished proposals. Instead, it comes down to a mindset shift and a process I call Partnership Setup™.

When I invited Katie Anderson onto the Consulting Matters podcast, we talked about the ROI she achieved by elevating her strategic positioning and messaging. What we didn’t cover in depth on the episode was the behind-the-scenes process that completely shifted the way I now approach brand messaging ...