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Consulting Matters Blog

I really thought I understood the value of what I do as a brand positioning and messaging strategist. I have been honing my process for over ten years, working with hundreds of consultants and coaches.

Then I decided to write a book.

Well, technically, a workbook.

That decision forced me to take ...

If you love Disney, not just the parks but the thinking behind them, this episode is for you.

And if you are a consultant or coach who wants to communicate the value of your work more clearly, more humanly, and with more impact, this episode may change how you think about storytelling entirely. It ...

For a long time, I thought clarity came from working harder on my own.

More thinking.
More refining.
More figuring it out in my head.

But this recent podcast conversation reminded me of something I think many consultants and coaches quietly experience:

Trying to grow your business alone makes every...

Choosing the right name for your consulting or coaching business is one of the most important decisions you’ll make, yet many entrepreneurs rush it or base it on what “sounds cool.” The truth is, your business name impacts your visibility, your credibility, and your ability to grow long-term.

In th...

If you are a consultant or coach struggling to choose your niche or land the plane on your ideal client, you are not alone. In fact, this is one of the most common places I see smart, capable, purpose-driven professionals get stuck.

Choosing an ideal client should feel clarifying, but instead it...

If you are a consultant or coach who loves the work you do but feels resistance toward marketing and sales, you are not broken. You are not lazy. And you are definitely not alone.

In fact, marketing feels harder for consultants and coaches than it does for many other business owners, and there are ...

When the referrals dry out, and you need new ways to attract new consulting or coaching clients, you’re going to start thinking about content marketing.

It might start with wanting to post more on social media.

It could also include building your own platform, like a blog, podcast, or YouTube cha...

Ready for bigger clients and opportunities, particularly consulting to and coaching executives, leaders, and other high-achieving professionals, but not sure how to make it happen?

Something along the lines that this is a question that I get asked all the time, not just because of the work I curren...

If you have ever wondered whether your current niche is the right one for you, you are not alone. I work with purpose driven consultants and coaches every day who feel unclear, overwhelmed, or stuck in a niche that no longer fits. In my recent conversation with my client Brad Johnson, we walked thro...

If you have been a consultant or coach for a while, you may reach a moment when the business you once loved no longer feels like it fits. I have been there too. In fact, it is one of the most common seasons my clients walk through. We invest years of expertise, money, and energy into a business w...

 If you are a consultant or coach who feels like your messaging has not caught up with who you are now or where you want to go next, you are in the right place.

In this post, I am taking you inside my full brand positioning and messaging process. This is the exact process every client goes through ...