7 Offer Mistakes Consultants & Coaches Make (and How to Fix Them)Oct 12, 2023
Ever wonder why your consulting and coaching offers aren’t hitting the mark?
Picture this: A situation where after a consultant or coach pours their hearts into writing copy for their services page on their website or in a proposal and it’s met with deafening silence.
I know I have been there and so have so many of my clients. It’s frustrating and disheartening…and is solvable!
In this episode, you’ll hear about the 7 very common mistakes that consultants make when creating and pitching their offers and more importantly how to turn them around.
So if you’re ready to start creating offers that are irresistible to future clients, pop in your ear buds and let’s listen in now.
Here’s a glance at this episode:
- [0:00:20] I go over the importance of getting your offer right and how it contributes to both your impact and income potential
- [0:03:37] We get into the differences between products/services and an offer and why understanding this difference will be a gamechanger for you
- [0:06:02] The importance of figuring out WHO you help first (before figuring out HOW)
- [0:08:16] Why focusing on your methodology or process might make you feel smart and competent but does the opposite for your clients
- [0:10:24] The best way to convey the value of your offers that makes clients excited to work with you
- [0:10:51] Why using technical terms might throw off your client
- [0:12:30] The difference between being clear and precise of what you offer vs. being clever and using theoretical in your language
- [0:13:42] The importance of being transparent about what your clients can benefit from your offer rather than just showing its features
- [0:16:15] Only showing the benefits of your offer can also leave your clients hanging and wondering "HOW does this work?"
- [0:18:37] Summary of the 7 common mistakes that consultant makes when showcasing their offer
- [0:19:51] Action plan and what needs to be done to improve how you deliver your offer
When you’re done listening, I got a brand-new freebie to help you frame what you do as a consultant and coach in a way that is irresistible to potential clients. Click here to get instant access.
About me: I’m a Business Mentor and Brand Messaging Strategist that helps consulting and coaching business owners clarify their brand messaging and positioning, create a website presence that positions them as sought-after experts, land clients with ease and integrity, and take their place as thought leaders and influencers in their niche. My mission is to help consultants and coaches monetize their best-at strengths and authentic passions to make a bigger difference in the world.
Check out my brand-new VIP Experience to help you create “Can’t Resist Offers: that Attract & Convert Your Ideal Clients
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