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Purpose to Profits Blog

Actionable inspiration, expert interview and behind-the-scenes consulting and coaching secrets and best practices...all tied together by mission to empower you to turn your
Purpose into Profitable Reality.

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Welcome to the Purpose to Profits Blog

Actionable inspiration, expert interview and behind-the-scenes consulting and coaching secrets and best practices...all tied together by mission to empower you to turn your Purpose into Profitable Reality.

 
5 Effective Content Marketing Tips for Consultants

Content marketing is not some marketing fad. 

It’s simply the smartest way of finding and connecting with your ideal client, establishing your credibility, increasing your number of discovery meetings and close rates as well as giving you the platform to increasing your fees....

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Why Your Client Doesn't Care How Smart You Are (And What They Really Want to Know)

The number one way that really smart consultants get in the way of their own success is struggling with the fear that that they don't have what it takes.

Despite years of education and experience they stay up at night wondering what is the best way to let their future clients know about how...

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What is Authentic Leadership?

Authentic leadership isn't a style. It's a stage of maturity and growth. Authentic leadership is where power and love intersect. Power and use of power are familiar concepts in business and the defining power as control, authority, capacity and influence is more than likely readily understandable...

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Gotta Have More Cowbell and the Power of Commitment

One of the most hilarious Saturday Night Live skits is the one where Christopher Walken demands from the “Don’t Fear the Reaper” band (Blue Oyster Cult) that he needed more cowbell from Will Ferrell. I was watching this skit the other day with a good friend of mine who is an...

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Betsy Jordyn International
#3: How to Overcome Your Client's #1 Fear About Change
5:58
 
#3: How to Overcome Your Client's #1 Fear About Change

 

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One of the most challenging experiences you'll ever encounter as a consultant is dealing with your client's resistance to change.

We get blindsided by this all-to-common reality because we are only working with our clients because they at some point expressed a...

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Betsy Jordyn International
#2: The Art and Science of Consulting to Change
8:46
 
#2: The Art and Science of Consulting to Change

 

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When it comes to organizational change, most consultants think it's either all about project plans OR it's about managing the emotions and resistance that come with change.

But the truth is - it's both. 

Leading change is both an art and a science. Your...

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Is Your Client Ready to Lead Change?

Alan was the CIO of an Information Technology organization that had employees across the globe. His instincts were absolutely correct – his organization was not set up to deliver what it needed to for his team’s internal clients and the company’s external customers. He started...

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Many Parts, One Body: The Key to Organizational Health

“There is one body, but it has many parts. But all its many parts make up one body.”

I created this visual to depict the essence of what it takes to create healthy organizations and sustainable success: respect, appreciation and value of each part of the organizational...

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Why Conduct a Current State Review before Redesigning an Organization?

Imagine this scene. There is an operating room with patient prepped for surgery and lying on the table. The anesthesia has taken effect and the surgeons and the rest of the medical team are positioned for the big event. The surgeon utters the words which we all know from medical TV dramas signals...

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10 Questions to Ask in a Current State Review

Several years ago I wrote an article on “The Ultimate Guide to Organization Redesign.” This article gave the big picture of what it takes to lead your clients through this strategic and high-value consulting solution. The first step in any organization design project is the current...

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Betsy Jordyn International
#1: Have Trouble Connecting with High-Level Buyers? Here's What To Do.
9:36
 
#1: Have Trouble Connecting with High-Level Buyers? Here's What To Do.

 

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Whether you are new to consulting or have been consulting for a while SURELY you have considered the possibility of landing work with the larger companies.

Perhaps this question has been top of mind for a while. You've probably wondered:

"How would I meet those...

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How I Grew My Consulting Business From Zero to $300,000 in 18 Months

It was the scariest moment of my life. 

I was leading one of the most strategic and high-profile projects the Disney operations executives had ever collectively embarked on and I knew it was time for me to quit. This big decision wasn't about Disney - as the company and its...

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How to Turn Your Strengths into a Successful Consulting Business

If you are like me, you're a consultant because you want to change the world.

You want to help leaders and companies create healthy work environments filled with engaged employees and customers.

But you leapt from the corporate ladder (or are thinking about it) because you also want to...

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5 Steps to Getting the Price Right

When you are trying to figure out how to price your consulting, you’re really asking three related but very different questions.

Sure you want to know about the nuts and bolts about pricing.

You also want some insight into how to increase your fees and make more money consulting.

But...

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Wise, Foolish or Evil: Who Are You Consulting To?

"But what a fool believes he sees
No wise man has the power to reason away"  (Kenny Loggins/Michael McDonald)

Not everyone you consult to is the same and therefore you cannot use the same strategies to support their resistance to change.

According to author, psychologist and business advisor,...

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How to Diagnose Performance Challenges

Here's the thing: If you are a consultant (internal or external) at some point you'll be asked to design and deliver a training experience. 

It's not that there's anything wrong with training because sometimes lack of knowledge and skills is the root cause to performance challenges. And when...

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Taking the Courageous Leap into Full-Time Consulting with Bill Carl Johnson

Have you ever thought to yourself, “I really want to ditch corporate and become your own boss!” but the idea shopped there?

After a long and successful career at Disney, Bill Carl Johnson finally acted on that vision and took the leap into full-time consulting business ownership.

He...

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Face the Five Fears of Working for Yourself

Working for yourself is scary. Anyone who tells you otherwise is lying!

The only way to conquer the normal fears that come along with entrepreneurship is to understand them and face them head on. You don't overcome them, you befriend them.

There are five fears that you can expect:

...

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How to Extend the Value of Your Next Leadership Training Contract

If you have been consulting for a while, more than likely you have been asked to design and deliver a leadership training program. If your proposal only included options around the training experience, you are leaving a great deal of value on the table for you...and your client.

When it...

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[FREE VIDEO LESSON] How the Brain Buys: Strategies to Find & Connect with Your REAL Buyer

Do you feel stuck with your brand building efforts? Do you struggle with attracting leads and converting them into paying clients? Is your struggle getting so bad that you are questioning if you have what it takes and thinking of giving up your dreams of making money doing what you love because...

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The Five Steps To a Consulting Business Launch

You have an amazing track record, experience and drive. 

What you don’t have is clarity on what to do first and how to make to ensure you are focusing on the right things, at the right time and in the right way.

When considering or taking the leap from the corporate ladder to...

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Tame Your Money Fears: How to Transform Fear into Your Ally For Growth

Every new adventure or growth opportunity sparks fear. If you travel to a new country and don't speak the language you may experience fear for your safety. If you are writing a book for the first time, you may fear what others may think of you.

When it comes to making a major career transition...

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My 5 Hard-Won Lessons from my Exciting 2017 Business Makeover

Back in 2012, I went to Nantucket for a well-deserved personal and business retreat. My consulting business was growing by leaps and bounds and I was working with clients all around the world. As I pondered what it would look like to take my business to the next level, I swear I audibly heard the...

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6 Money Myths That Are Tanking Your Results

If you have visions to start or grow your own consulting business, you have first hand experience with those annoying and debilitating money fears. Money fears are those voices in your head that sound reasonable but are actually sabotaging your future success. The money fears say things...

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