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Four Stories Your Consulting and Coaching Business Needs

2 - brand messaging & positioning Apr 20, 2023

I talk a lot about the importance of brand messaging on this show and with my clients 1:1.

And for sure, brand messages are essential for your business - you want to ensure that your ideal client knows what you offer and what makes you unique.

But storytelling takes things to a whole new level.

Storytelling is all about building emotional connections with your ideal clients and creating a sense of authenticity and identity for your brand. It's not just about communicating your business value - it's about connecting with your client on a deeper, more personal level.

When you incorporate storytelling into your marketing and branding strategies, you're not just telling people what you do; you're showing them who you are.

This emotional connection is crucial for consultants and coaches, where trust and credibility are key.

You might think that you don't have exciting stories to tell, that it's just a gimmick, or that your clients won't care. But that is not the case!

Today I'll be going over the four stories your business needs and give you some tips on how to get started in crafting those stories.

In this episode, you'll hear:

  • The four stories that a business needs
  • How to get started in crafting those stories
  • Four key stories that consultants and coaches should consider sharing in their business
  • Incorporating storytelling into marketing to create a more meaningful and impactful presence for your business
  • Why curating and practicing stories is vital to create a competitive edge 

Next steps:

  • Curate the stories that relate to your business – your own stories and client stories. 
  • Pick one of the stories to focus on first -I’d recommend you start with the “what I do” story since it’s the least vulnerable and the one you’ll use the most and then practice it
  • If you want to take your storytelling to the next level – definitely join us in the Purpose to Profits Academy, my membership community that offers weekly live masterclasses and hot seats, role plays and other action learning opportunities. Starting in May we’ll be working on developing the scripts and practicing our storytelling so that when we’re in front of clients, we’ll be on muscle memory. To learn more and join, head on over to www.betsyjordyn.com/academy.

About me: Betsy Jordyn is the founder and CEO of Betsy Jordyn International, a boutique branding firm that offers personalized mentoring and end-to-end creative design services to help high-achieving, purpose-driven entrepreneurs build profitable consulting and coaching businesses that they love. Betsy is the host of the weekly Enough Already podcast, blog, and YouTube channel, with over 300 episodes. Through her company and her content, she is on a mission to empower accomplished professionals to make the shift from success to significance and achieve their full potential in their careers and in their personal lives.  

Connect on LinkedIn: https://www.linkedin.com/in/betsy-jordyn/


Download my one of my free resources to help you accelerate your success: https://www.betsyjordyn.com/downloads 

Learn more about my brand messaging and positioning services: https://www.betsyjordyn.com/services 

Schedule a consult call to talk about what you need to do to nail your messaging and rock your copy so you can stand out in the market and attract clients: https://betsyjordyn.as.me/schedule 

Related Blog, Video, or Podcast Episode:

The Art of Figuring Things Out with Michelle Massman
Overcoming Entrepreneurial Burnout with Rachelle Stone and Lori Smith
The Disney Approach to Organizational Consulting with Harold Hill and Luis Marrero
Top Power Skills Every Organizational Consultant Needs
Top Solutions Every Consultant Ought To Know 
The Pair of Hands Trap: What Keeps Consultants From Strategic Client Partnership
How To Explain What You Do with Clarity and Confidence

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