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How To Explain What You Do with Clarity and Confidence

2 - brand messaging & positioning Nov 03, 2022

Have you ever gotten tongue tied when someone asks you what you do?

I know I have!

Today, I’m wrapping up my "Brand You" series by sharing tips and a script that gets people curious and excited about what you do.

"What do you do?" Is one of the first questions people ask, literally everywhere you go - networking events abound. And each time you go to the grocery store, meet neighbors, go to the kids' soccer match, attend holiday parties, it is a chance to meet clients or people who know your potential clients.

But, if you do not have an engaging answer to the question, you will lose people when you begin speaking. And you’ll leave opportunity on the table.

However, when you have a compelling “What Do You Do?” statement, people will immediately know why they want to work with you or refer you to friends or colleagues.

And you’ll instantly stand out among the crowd because the majority of consultants and coaches don’t do this well.

I have been a business owner for 15 years, studied modern marketing, and working with hundreds of clients on their business development, brand building, and marketing. I'ver heard it many times, when people get the blank stares, they feel like they need to work on their pitch.

There is a difference between a pitch and an engaging story of your business, and that is what we will talk about in this episode.

For consultants and coaches, traditional sales don’t work.
A pitch is about sales.
A story is about service.

I have a free PDF that goes along with today's episode. Check it out here: www.betsyjordyn.com/script.

It’s time to share the story of what you do with clarity, confidence and credibility!

Next steps: 

  1. To to betsyjordyn.com/script and start to work on your ”What I do” script
  2. If you want personalized guidance through the process, I’d love to work with you. You can join my one-on-one brand and business mentoring program or better yet, join my Purpose to Profits Academy, launching in January which provides all the coaching I offer in my one-on-one program PLUS community support, full business implementation online courses and discounts on visual branding, website copywriting and more. Sign up now and get massive discounts and additional coaching from me. You can get all the details and pricing at www.betsyjordyn.com/academy. If it sounds like a good fit for what you’re working on for your business, definitely apply or schedule a consult call to learn more.
  3. If you’re enjoying this podcast, I’d love it if you would leave a rating or review where you’re listening. Be sure to subscribe so you don’t miss future episodes. As mentioned at the top of the episode, I’m wrapping up the Brand You series and starting a new one next week all about organizational consulting and advising executives.

Connect on LinkedIn:

About me: Betsy Jordyn is the founder and CEO of Betsy Jordyn International, a boutique branding firm that offers personalized mentoring and end-to-end creative design services to help high-achieving, purpose-driven entrepreneurs build profitable consulting and coaching businesses that they love. Betsy is the host of the weekly Enough Already podcast, blog, and YouTube channel, with over 300 episodes. Through her company and her content, she is on a mission to empower accomplished professionals to make the shift from success to significance and achieve their full potential in their careers and in their personal lives.


Download my free guide on how to clarify and own your unique position in the crowded consulting and coaching market: https://www.betsyjordyn.com/opt-in

Learn more about my Brand Positioning and Messaging strategy services: https://www.betsyjordyn.com/services

Schedule a consult call to talk about what you need to do to get seen and paid as the expert you already are: https://betsyjordyn.as.me/schedule

Related Blog, Video, or Podcast Episode:

How to Conduct A Market Scan And Find Your Niche
How to Build a Networking Strategy, On-Air Coaching with Vern Schellenger

How to Make Your Contacts Count with Vern Schellenger

What Is A Brand And Why Do You Need One?

Architect Your Business Joy with Jodee Peevor

Back to the Basics in Leadership and Life with former EVP of Operations for the Walt Disney World Resort Lee Cockerell




Are you interested in starting your own business or getting your existing consulting or coaching business to stand out in the marketplace? Then, check out my FREE resources to help you get instant traction and accelerate your success! Click here for free goodies.



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