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Purpose to Profits Blog

Actionable inspiration, expert interview and behind-the-scenes consulting and coaching secrets and best practices...all tied together by mission to empower you to turn your
Purpose into Profitable Reality.

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Welcome to the Purpose to Profits Blog

Actionable inspiration, expert interview and behind-the-scenes consulting and coaching secrets and best practices...all tied together by mission to empower you to turn your Purpose into Profitable Reality.

 
How to Get Started In Organizational Consulting [On-Air Coaching with David Manguiat]

A question I get a lot is, "How do I break into organizational consulting?"

Even though I retired from organizational consulting, I am so grateful for my years advising the executives at Walt Disney World around transformational change. As an organization development consultant, I played a key...

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How to Create a "What I Do" Statement That Impresses Potential Clients [On-Air Coaching with J. Kyle Howard]

Have you switched up your career from leadership to consulting and coaching? Are you wondering how to establish your credibility with potential clients, especially when you're just starting?

Do you wish you had a ready response to the "What do you?" question that is engaging and compelling?

...

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7 Key Decisions for Starting Your Consulting or Coaching Business Right

Let's be real - you don't want to grow your OWN consulting or coaching business for the money. 

If you were in it for the money, you'd stay in corporate...

Your goal is to have a career and business that supports your total life priorities and allows you to use your gifts and passions to...

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How to Get a Visual Brand You're Proud Of [Behind-the-Scenes Tutorial with Betsy & Jen]

Want an online image that reflects the depth and power of what you do and establishes you as a premium brand?

I sure do! I relaunched my website, which reflects the biggest changes to my business (even bigger than when I left Disney to start my own consulting business.)

In this tutorial...

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How To Write Blogs Your Clients Will Read [On-Air Coaching with Phil Fraser]

Do you know what keeps your ideal client up at night?

Most blog posts aren't helpful to your ideal customer. Not only do you have to know what's on your ideal client's mind, but you need to know what they need - hint - it is NOT the process you are trying to sell.

In this "On-The-Air...

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How to Develop Executives [On-Air Coaching with Don Knagge & Rachelle Stone]

We have all seen aspirational signs in the breakroom, "Honesty, Kindness, Integrity." While these are excellent personal values, they don't translate into measurable behaviors or tools used at the executive level in daily decision-making.

On today's Ask Betsy, I open up my library of resources to...

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How to Find the Exact Words that Attract Your Clients (and Gets them Excited to Work with You)

One of my favorite things to write and talk about is copywriting.

Which for most of my clients - it's their absolute least favorite thing. 

Most of these consultants and coaches love what they do. But they hate the struggle of trying to find the words to describe what they do and write about...

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7 Reasons Why Your Clients Aren't "Getting It" When you Talk and Write About What You Do

One of the biggest challenges that both new and seasoned consultants and coaches face is finding the words to describe what they do.

They go to networking events and try to explain that they are a consultant or coach but instead of getting head nods and curiosity...

...they experience the angst...

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Employee Engagement is Unethical

When I met with three aspiring consultants who are very passionate about parlaying their experience to help companies create healthy work environments and engaged employees. They almost fell out their chairs when I told them that I am starting to see that employee engagement is actually...

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Five Steps to Designing a High-Impact Executive Team Meeting Agenda

At some point all consultants will be on the hook to lead a senior team meeting. Meetings get such a bad rap now and are perceived as a waste of time either because they lack purpose, focus or exceptional facilitator who is able to draw together and synthesize disparate perspectives.

A key way...

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Consulting vs. Leading

Too many consultants tank their success because they do not clearly understand the difference between consulting vs. leading.

Consulting is a defined role that is distinct from leadership. A consultant is one who helps a leader by framing the problems that the leader is accountable for solving....

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The Heart of Value Propositions - What You Really Offer Clients

“Because relationships are mutual, partners share a single fate; no action benefits one and harms the other.” (Lewis, Amini and Lannon)

Have you ever read a book that you know will change your life? I think my understanding of who I am and what I do as a consultant, mentor, mother,...

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The 5 Steps of the Consulting Engagement Cycle

You have launched your consultancy business. Your marketing efforts have paid off. All of your activities on social media and public speaking worked. You created a proposal, negotiated and renegotiated with your client, and the deal is done. 

Now, you're wondering what to do next.

Just like...

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The ONE THING You Need to Make a Successful Leap Into Consulting or Coaching

If you are interested in leaving your current job for the potential of running your own consulting or coaching practice, there is only one thing you need. You may think you need a lot of money in the bank and a "rolodex" of potential clients and referrals.

While those things are important, they...

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Before You Plan for 2021, Do this 2020 Review with Betsy & Jen

We're coming up on the end of the year and it's time to review what worked and didn't so we can come up with plans for 2021, right?

Wrong!

If 2020 has taught us anything, we don't always have control over all the things we put into typical annual plans, complete with SMART goals and actionable...

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5 Reasons Why Your Client Needs You to Charge What You're Worth

Most consultants get anxiety attacks when it comes to talking about money with potential clients. 

While it is important for you to address your own underlying issues for why it is hard for you to ask for equitable compensation for your worth, have you considered the significance to YOUR...

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5 Things to Remember When Pricing Your Consulting

If you struggle with determining how to set a price for your consulting services, don’t worry you are not alone. It’s a real challenge for those of us who get paid for our knowledge and insight to come up with the EXACT RIGHT AMOUNT TO CHARGE that both honors our expertise...

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How to Trust Your Business Vision with Actress Turned Entrepreneur Kelly Collins-Lintz

This just in: doing what everyone expects of you is OUT, doing what what makes you happy is IN.

Kelly Collins-Lintz – actress of both film and movies, blogger, writer, momager (her kids are also in the acting biz on shows like Bosch, the Walking Dead, and Under the Dome) says...

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How to use an Online Course to Grow Your Business with Christy Ogilvie

Christy Ogilvie is a client relations expert who helps financial planners and wealth management advisors outperform the competition by creating sticky client relationships.

She hit a crisis with her Chicago-based business as all of her consulting that was conducted live dried up. She knew she...

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Want to Start a Consulting Business? 10 Reasons Why You Should!

This year marked my official 10 year anniversary of starting my own consulting business. It was back in 2010 when I officially launched my website and grew my consulting business from $0-$300,000 in the first 18 months.

Sounds exciting, right? I got a vision, had the courage to pursue it, and...

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Sustaining Success with Trust in Yourself with Dan Weedin

Bosses, colleagues and friends all questioned the wisdom of quitting his high-paying job and steady paycheck for the unknowns of starting his own consulting business.

After over 15 years of consistent and growing success - they now understand exactly why he did it. 

Dan Weedin is an author,...

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Laid off from work? Here's what to do next...

There is nothing more gut-wrenching than after investing years in a company and a career than getting laid off from work

Your mind gets that it's not about you. You understand the business rationale and the economic conditions that led your company make this decision that is completely...

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How to Budget for Your New Consulting or Coaching Business? [Behind-the-Scenes Tutorial]

Thinking about starting your own consulting business or coaching business and want to know exactly what it'll cost to make that happen and keep it running?

Then you're going to LOVE this week's tutorial video.

I asked my partner Jen Hamilton - our community Chief Operating Officer to be my guest...

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How to Position Yourself as a Peer with Executives [Behind-the-Scenes Tutorial]

Are you tired of the endless chase for small-paying consulting gigs? Are you so over those labor intensive projects that keep you as busy as you were when you were an employee? Do you want to stop under-valuing yourself through sub-contracting with other consultants and take your place as a...

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