5 Steps to Position Your Coaching or Consulting for Bigger Impact

If you're a consultant or coach who's ready for bigger impact, better clients, and more strategic work, you’re in the right place. Because let’s be honest, referrals, great credentials, or even decades of experience aren’t enough to take you where you want to go.

In this post, I’m breaking down the five essential steps to position your business strategically, so you can attract ideal clients, command premium fees, and build a brand that reflects the transformational results you deliver.

What Strategic Positioning Really Means

Strategic positioning isn’t about flashy branding or clever taglines. It’s about intentionally shaping how your expertise is perceived and used, so you're landing the right work, with the right clients, at the right level.

It’s the difference between being seen as a hired hand versus a trusted advisor. And in 2025’s uncertain market, that difference will define your success.

Step 1: Listen to Your Life to Find Your Unique Market Fit

Before you design offers or marketing campaigns, you have to understand what your life has been preparing you to do all along.

This step is what I call “Listening to Your Life," mining your personal and professional story to find:

• Your superpowers and strengths

• The themes in your career people repeatedly come to you for

• What problems you're uniquely wired and motivated to solve

This insight helps you build a business that’s aligned from the start. You’ll also gain powerful language you can use to articulate your value and speak directly to what your clients need, because you’ve lived it.

Step 2: Clarify Your Brand Positioning and Messaging

Once you know your unique value, it’s time to define your brand position:

• Who you help

• The strategic problems you solve

• The transformation your clients experience

Then, and only then, can you develop messaging that resonates.

Most consultants and coaches skip to tactics without this clarity. But when your positioning is vague, your marketing will fall flat. When it’s crystal clear, your network starts sending you ideal referrals, and strangers reading your site think, “Where have you been?!”

Step 3: Frame, Price, and Pitch Your Offers Strategically

If you're charging by the hour or leading with your methodology, it's time to pivot.

Your next-level clients aren’t buying time; they’re buying outcomes. That’s why your offers should be solution-based, with pricing that reflects the ROI you help your clients create.

Here’s what strategic offers do:

• Position you as a partner, not a vendor

• Make your value obvious and tangible

• Allow you to confidently raise your rates

Even in uncertain economies, this positioning allows you to adapt fast. You’re not a commodity; they can’t Google what you do.

Step 4: Build a Credible Website That Converts

Your website isn’t a business card or an online resume, it’s your most valuable business development asset.

When done right, it:

• Reflects your brand positioning with confidence

• Converts visitors into leads with compelling calls to action

• Establishes your authority before you even get on a call

Yes, even referral clients will check your site. And yes, a weak website can lose you a six-figure contract. I’ve seen it happen.

In 2025, focus your website on clarity, relevance, and results. Use SEO keywords that align with your niche and include targeted landing pages for each offer.

Step 5: Build a Marketing System You Actually Enjoy

Hate marketing? You’re not alone. But inconsistent visibility leads to inconsistent revenue.

The good news? You don’t have to do it all.

Choose marketing channels that fit your strengths:

• If you’re a writer: Start a blog or email newsletter

• If you’re a speaker: Host a podcast or post short-form video

• If you’re a connector: Leverage strategic relationships on LinkedIn

And make sure your content is relevant for today. Instead of generic posts, tailor your message to your audience in 2025. Speak to their pain points now, not what worked five years ago.

Recap: The 5-Step Roadmap to Position Your Business for Strategic Clients

To position your coaching or consulting business for real growth, here’s what to focus on:

1. Listen to your life – Mine your experience for clarity and confidence

2. Clarify your brand positioning – Define who you help and what transformation you create

3. Frame and price your offers strategically – Sell results, not time

4. Build a credible, conversion-ready website – Make your digital first impression count

5. Create a marketing system you enjoy – So you can show up consistently and authentically

Ready to Take the Next Step?

If you're tired of trying to figure all of this out alone, I’ve got you. Grab one of my free positioning and branding guides to take what you’ve learned here and put it into action: Download Free Guides

Or, if you’re ready for more personalized support, check out my Strategic Brand Partnership programs: View Services

You’ve got the expertise. Let’s make sure the world sees it.

About me: 

Betsy Jordyn is a brand messaging strategist and business mentor for purpose-driven consultants and coaches. With a background in organizational development—including a consulting career with Disney—she helps experts clarify their unique value, position themselves strategically, and build businesses that deliver impact, income, and personal fulfillment. Connect with Betsy Jordyn to clarify your message, elevate your brand, and attract the clients you're meant to serve. Start here → https://www.betsyjordyn.com/services