If you want to achieve sustainable success as a consultant - ideally you want to create a marketing system to ensure you have a consistently full pipeline of right-fit clients.
However, there will be times when you have to feel the cash flow pressure and need to find clients...right now!
This article is designed to give you some immediate traction while still setting you up for long-term success.
In order for you get the instant results you're looking for - 3 things need to be in place:
1. Your mindset still has to be one of service and value for what you bring to the table vs. letting fear and need drive your marketing. You cannot need your clients more than they need you. They will feel the desperation and it'll affect your close rates. Make sure you breathe through your money fears and approach this task from a standpoint of abundance and avoid letting scarcity drive your marketing.
2. You have to understand that you when you...
After 10+ years of running my own consulting practice, you can bet that I made my fair share of mistakes. I want to share with you my top 5 mistakes so you can sidestep the agony of wasted time and resources. Along with my mistakes, I will also be sharing my hard earned best practices so that you can accelerate the growth of your consulting practice.
When I started out, money was tight. It’s not that I didn’t have any money, but I was terrified of parting with any of the little cushion I had safely in the bank. I almost had a heart attack when I started researching how much it was going to cost me to get a website up and running. So, I did what many of my mentees do – they go with the cheapest option they can find and get little to no results from their website. Once I finally invested properly in my web presence, my business took off and I literally doubled my revenue within the first year.
The most common go-to solution for any performance gap is to throw training at it. The truth is, while training is often necessary, it is NEVER sufficient. To move the needle on performance, you have to isolate the root cause to what is getting in the way.
These questions are designed to help you get to the root of individual performance problems – which may or not not require training to solve (and help you extend the value of your leadership training contracts.)
Task/Responsibility performed poorly
Knowledge and Skill
It’s a common career trajectory: An employee becomes a front-line supervisor, then a manager, then a leader of leaders and then eventually an executive over a department or an even broader entity. From that perspective, leadership is leadership and executives merely have a larger scope and span of control.
Despite common perception - executives are not simply managers with a broader scope and span of control. It's a new job with a whole new set of behaviors which weren't drawn on previously.
If you're a consultant to executives (or have aspirations towards this end) you need to fully appreciate the unique competencies (attitudes, attributes and behaviors essential for a role) they need to possess to be successful so that you can:
In this article I'll introduce you to five essential...
To win business and deliver results - all consultants MUST cultivate their political savvy. While we may think that executives hire consultants for economic reasons - the reality is that more often that not, we're brought in for political reasons.
Politics is not necessarily a bad thing. Politics gets its bad rap when leaders operate out of self-interest versus the best interest of others. Then ego issues such as who has more power, competition for resources and unhealthy conflicts raise their ugly heads. Good politics benefits the organization because it helps with providing checks and balances.
Here's 20 questions to help you uncover your client's true culture and politics (and I promise you - it's not what's posted on the organizational chart or the values hanging in the break room!)
One of the most important questions both new and seasoned consultants MUST answer is: "How much should I charge for my consulting services?"
What your charge and your pricing philosophy determines both your earning potential AND your labor intensity. It's where the rubber hits the road on your eventual income you earn as a consultant and how scalable that income ultimately becomes.
Here's some steps to follow to get you started:
1. Get clear on your pricing philosophy: Contrary to what you have heard, your price isn't determined by the market rate for your methodology or your expertise. You set your price against the value that when your expertise is applied - the value it creates for your clients. Your fee reflects an equitable energy exchange against the results you help create and the incremental value of working with you.
2. When you meet with a potential client - LONG BEFORE you put a proposal in front of them, get...
I am confident that you get how important networking is to your marketing system. You know that its an essential way for you to regularly meet and impress your future clients.
The question is: Are you making the most of these events?
Are you making the most of the events that you invest time and money to attend?
And as importantly - are you taking advantage of the networking events that you may not even realize you're attending every week?
I put together this 10-minute mini-training on "How to Turn Networking Contacts into Consulting Contracts" to give you some instant ideas on how to make the most of your networking opportunities. In this video you'll discover:
Here's a flow chart that shows you step-by-step how to make the most of your networking...
Congratulations! You have taken an important first step towards professional success. Having a world-class website that serves as the center of gravity for your marketing efforts is essential. I am certain that you are expecting a number of results in return for your investment. You want to attract and retain customers/clients. You want to establish yourself as a preeminent provider in your area of expertise. You want to increase your image and brand so that you can charge a premium for your services. And, of course, you want all these efforts to lead to greater sustainable wealth.
Would you believe me if I told you those results, although significant, are a mere scratch on the surface of the potential available to you as you embark on your website development process?
The most significant aspect of website development is the process itself. The results you will actually achieve over time aren’t found in the quality of the material on your site, but in...
Change is hard.
Anyone who tells you otherwise is probably selling you something or in denial.
And the facts are - it really is getting harder.
My evidence - when I first started consulting, it was no problem to get a senior team together for 3 days to plan for strategy and change. Now I'm lucky if I can get them together for 2 hours.
It's not that leaders are less capable or interested in doing the right things today.
It's that they have no bandwidth...at all.
In this episode of my podcast series Consulting Matters: Mastering the Art and Science of Business I will share with you 5 real reasons why change is so much harder today.
Armed with this insight, you will be able to:
When it comes to consulting to change, your first task it to identify what kind of change your client is embarking on. There are actually three types of change, requiring different types of change leadership and consulting support. To ensure that your client's change doesn't become another dreaded "flavor of the month," you need to provide them the right tools that are relevant for the type of change they are considering.
In this podcast from my series Consulting Matters: Mastering the Art and Science of the Business, I will help you distinguish between the three types of change. Armed with this insight you will be able to:
Are you an executive or business owner looking...