Bosses, colleagues and friends all questioned the wisdom of quitting his high-paying job and steady paycheck for the unknowns of starting his own consulting business.

After over 15 years of consistent and growing success - they now understand exactly why he did it. 

Dan Weedin is an author, speaker, consultant, coach, podcaster and founder of Toro Consulting, a firm that specializes in small business growth, particularly in the insurance/risk business. 

Dan is also a dear friend whom I have had the privilege of watching him turn his many ideas into profitable reality. He is an action-oriented visionary who deeply cares about people. 

Dan's path to the success that he enjoys today wasn't always a straight shot. He had some ideas that worked...and some that didn't. But sets him apart from his peers is that no matter what, he JUST. KEPT. GOING. 

You're going to hear a lot of actionable idea and inspiration from Dan in this interview that I did with him about his...

There is nothing more gut-wrenching than after investing years in a company and a career than getting laid off from work. 

Your mind gets that it's not about you. You understand the business rationale and the economic conditions that led your company make this decision that is completely changing your life. 

But your heart...that's a whole different story. Unproductive questions about what you could have done differently and fears about the unknown are keeping you at up at night.

Let me give you the clarity that your anxious heart and mind needs: a solid plan for moving forward.

Step 1: Take a Beat and Process What Happened to You

The truth is your layoff is not what it seems to be. On the surface, it may seem to be about how you got blindsided with an unexpected, unwanted job loss. On a deeper level, it's a moment and opportunity to live into your purpose in a stronger way.

You can look at layoff as a crisis or as a wakeup call and invitation towards...

Thinking about starting your own consulting business or coaching business and want to know exactly what it'll cost to make that happen and keep it running?

Then you're going to LOVE this week's tutorial video.

I asked my partner Jen Hamilton - our community Chief Operating Officer to be my guest today and share all the deets on the what you'll need and how much it all costs so that you can plan in advance for both the startup and ongoing costs.

As you watch this video, here's what I would love you to consider. Yes, there are some costs with business ownership in terms of tangible costs that Jen is going to share and in terms of psychic costs of stepping into the unknown.

But don't forget the benefits of having control over your career, time and earning power. Think about how your life will transform when you have work that you love with the ability to set your own schedule.

Bottom-line - be smart. Be strategic. And stay inspired about the difference that your consulting and/or...

Are you tired of the endless chase for small-paying consulting gigs? Are you so over those labor intensive projects that keep you as busy as you were when you were an employee? Do you want to stop under-valuing yourself through sub-contracting with other consultants and take your place as a sought-after advisor to the C-Suite?

Then you're going to love this tutorial video because it will reveal to what the true purpose is for the consultant's role and how to fulfill your potential in this role.

The truth is - becoming a sought-after advisor isn't a matter of luck or even talent. It's a consequence of an intentional positioning strategy, which I will explain to you in this video.

Transcript

Betsy Jordyn: It's Betsy Jordyn. If you're a consultant who's just starting out or been at it for a while and you want to either avoid or get out of that extra pair of hands, trading time for money trap. I am so excited to share with you my secret strategies around how you position yourself as a...

You can look at the role of a consultant as someone who simply provides solutions to enhance leadership and business results. 

Or you can see the role through a more meaningful lens as someone who comes alongside senior executives in order to speak truth to power and influence decisions that benefit the entire system.

To fulfill either of those roles - you need one thing: an ability to conduct organizational assessments.

• Assessments provide your clients clarity into what is working, what is not working and most importantly why. This clarity empowers them to invest their time and money in solving the right problems and the right way.
• Assessments provide you the positioning you need to be seen as a strategic partner (and not an extra "pair of hands".) The insight you glean through interviews and focus groups provide you an independent and outside point of view - one of the key reasons why executives hire consultants in the first place.
• AND assessments give you the data you need...

Are you working on a website (or know you need to) but are stuck because you can't seem to find the words for your copy that describes what you do and the value that you create?

Don't worry - you are not alone! Lots of super-smart consultants and coaches (who are new to business ownership AND who have been it for a while) have a hard time writing about themselves. 

In this video tutorial, I'll show you how to get into writing flow so that you can finally launch your business, have a website that reflects the depth of what you bring the table and make money doing what what you love.

Transcript

What to Expect in This Tutorial

Betsy Jordyn: Hey, it's Betsy Jordyn. I'm here today to talk to you about writing great website copy. So one of the challenges, all of us consultants face is that we are trained in corporate speak.  Corporate speak works great when you're trying to do an executive presentation or an internal presentation in an organization.  We all use...

Are you thinking about creating an online course but aren't sure if they are profitable for consultants?

More than likely, my answer to you will be yes.

Courses are a fantastic way to expand your reach, sweeten the value that you offer your clients, reduce your labor intensity, and provide passive revenue. 

Watch this tutorial video and learn about the 3 types of profitable consulting courses and how they can amplify your client impact and profits.

Transcript

Betsy Jordyn: Hey, are you a consultant or coach? And are you thinking that now is the time  that you want to add a course to what you offer? This is a really great time. I think one of the things that us working at home a lot have clarified for us is that we've got to get creative about how we deliver our consulting and coaching. And we've got to figure out how to do it virtually and courses are great way to go about doing it.

But one thing I want to warn you about is that if you want to have a course...

Have you ever wondered...

"What services do I offer my consulting clients? How to frame my products and services in such a way that they will be irresistible to executive clients?"

If so, you're gonna love today's training on how to design consulting offers...that convert. 

I walk you through the general principles of what you need to include in an offer, how to position them to attract and land clients as well as how these principles uniquely apply to consulting and coaching businesses.

Creating great offers that will attract and impress your consulting clients starts with falling in love with your consulting clients and serving them to the best of your ability. Your offers aren't about you and showcasing what you know and can do. It's about creating tangible value for your future clients...at each step of their relationship with you.

Transcript

Betsy Jordyn: Hey there, it's Betsy Jordyn. I've been asked quite a bit about offers and how to make relevant offers, particularly in...

Want to know what a perfect consulting proposal template looks like? Wish someone can take you behind the scenes so you can see for yourself how to structure a consulting proposal that commands six-figures?

Then you're going to love what I'm going to share with you in this video tutorial where I'll demystify the process and show you exactly how to set up your proposals to showcase the unmistakable value that your consulting can create.

Transcript:

Betsy Jordyn: Hey, it's Betsy Jordyn here and I want to talk to you today about proposals. Here's the thing about proposals: It's not one of the favorite things that many consultants have around their business. They wish that magically they could skip over this phase. And I would say don't ever think like that because proposals are the best way to add tremendous value to your clients right away. And this is what will win them over.

I'm going to share with you how you can create an amazing proposal.  Instead of talking...

Do you have a consulting website?

For many consultants and coaches - both new and seasoned - they see their website as nothing more than an online brochure or resume. They believe myths such as "you can't find clients through your website" or "your website plays a small role in your business" and wind up leaving money and opportunity all over the table.

FACT: You can attract high-paying clients by virtue of your website. You can set it up to act as your 24/7 marketing machine.

FACT: Your website, particularly the content on your website, is the single best way to warm up potential clients and shape their thinking that you're not simply an extra pair of hands to do contract work but an expert and strategic advisor.

This tutorial will show you how to build a consulting website that makes you the obvious solution for your future client's most pressing problems.

Transcript

What to Expect in This Tutorial

Betsy Jordyn: Hey, it's Betsy Jordyn. Today we are talking about your...