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Want to Start Your Own Consulting or Coaching Business? How to Finally Make It Happen

brand messaging & positioning starting a consulting & coaching business websites design & copywriting Jun 13, 2024
 

If you have been wanting to start your own consulting business or coaching practice, but haven’t done it yet – what’s stopping you?

Is it a lack of clarity and confidence on how to make it happen?

Turning the best of your career into your very own consulting or coaching business can be one of the most rewarding journeys you’ll ever embark on…and it can quite overwhelming.

That’s why you need a roadmap that shows you how to turn these entrepreneurial dreams into profitable reality. In this episode of the Enough Already podcast, I’ll show you step-by-step how to bring your dream business to life and set it up for success AND significance.

Step 1: Start the Right Business

First things first, you need to start the RIGHT business – the one that delivers on all your priorities, both purpose and profits.

Not the “should to”, or “ought to” business that feels safe.

The business that truly aligns with your strengths, passions, and experience.

Going from employment to entrepreneurship is too big of a change if you’re not going to find joy and fulfillment in your work on the other end. Sure, you might get some greater life/balance but not more satisfaction at the end of the end.

Your best and most profitable business is the one that reflects your true self. Authenticity isn’t just a buzzword; it’s the foundation of a business that’s both profitable and purposeful.

Step 2: Define Your Brand Promise

Next up, let’s talk about your brand promise. Your brand promise isn’t a logo or tagline. It’s a promise that you make to your future clients that you consistently deliver on. It’s how you convert your client’s pain points and strategic problems into remarkable value. It’s about how you’re better than other consultants and coaches. It’s figuring out the words to describe what you do and how you’re different, unique, and one-of-a-kind.

Step 3: Build a Credible Website

Contrary to popular belief, your website isn’t simply an online brochure or resume. When it’s done right, it’s your online store and 24/7 marketing machine, consistently at work attracting, impressing, and converting clients.

No matter how a client becomes aware of who you are and what you do – whether from a search engine or a personal referral, your website shapes their thinking about you and your value in less than 3 seconds.

Therefore, invest in the best website design and copy you can afford so that you can be seen and paid as an expert and premium brand.

Step 4: Develop a Strengths-Based Marketing System

Marketing doesn’t have to be scary or sleazy. When done right, it’s simply about serving clients you haven’t met yet. Develop a marketing system that leverages your strengths and aligns with your values. Whether it’s content marketing, social media, or networking, choose tactics that feel authentic to you. To have a predictable client pipeline, you need to choose your priority marketing tactics and do those tactics consistently and with intention.

Step 5: Become a Thought Leader

Lastly, let’s talk about thought leadership. Becoming a thought leader means sharing your unique insights and perspectives with a broader audience. It’s about positioning yourself as an authority in your niche. Start by creating valuable content, whether it’s blog posts, videos, or podcasts. Speak at industry events, host webinars, and collaborate with other experts. Thought leadership not only boosts your credibility but also attracts high-quality clients and opportunities.

DIVE DEEPER: Learn the steps and how to personally apply them with my FREE downloadable success roadmap so you move forward on your consulting or coaching business goals with clarity and confidence.

Remember, you wouldn’t want to start a consulting or coaching business if it wasn’t meant for you. Equip yourself with the strategies and mindset to make it happen!

IF YOU GET STUCK: If you want more a personalized roadmap to YOUR dream business and authentic brand, book a FREE Brand Strategy call with me, and let’s chat. You don’t need to go it or grow it alone!

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