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Purpose to Profits Blog

Actionable inspiration, expert interview and behind-the-scenes consulting and coaching secrets and best practices...all tied together by mission to empower you to turn your
Purpose into Profitable Reality.

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Welcome to the Purpose to Profits Blog

Actionable inspiration, expert interview and behind-the-scenes consulting and coaching secrets and best practices...all tied together by mission to empower you to turn your Purpose into Profitable Reality.

Nice Consultants and Coaches vs. Good Ones

If you really want to make money and a difference as a consultant or coach, you can't get there by being nice.

You have to be good.

Nice on the surface appears more ethical and in alignment with one's integrity. A "nice" consultant or coach delivers what a client asks for. Doesn't get too...

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What is a Brand and Why Do You Need One?

You can look at building a consulting and coaching practice in one of two ways. You can think of yourself as a freelancer who simply is always on the lookout for the next job. Or you can think of yourself as a brand that attracts right fit clients for years to come. If you want a practice that...

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Buyers vs. Strategic Partners

There is a difference between a paying client and a strategic partner.

A paying client is someone who will sign on the dotted line and hire you to deliver your coaching or consulting services. 

A strategic partner is all together different. A strategic partner is peer who value all that...

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20 Questions to Ask Yourself Before Starting Your Own Business

As a business mentor, I obviously get asked all the time, "How do you start your own business?"

But the question I WISH I was asked all the time is, "How do you start the RIGHT business?"

Now that's a question! Sure, you need to know the smart and strategic steps to transition from corporate...

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Warning! Is Subcontracting Sabotaging Your Impact & Earning Potential?

One of the biggest mistakes that purpose-driven consultants and coaches make is pursuing a subcontracting business model.

What is a Subcontracting Business Model?

Subcontracting is what you do instead of doing the hard work to confront your fears about marketing and settling for a business...

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How to Overcome Your Imposter Syndrome in your Consulting Business

One of the most agonizing (and least talked about) experiences that keeps really smart people from building the consulting and coaching businesses of their dreams is the fear of not having what it takes. 

The fear might be not having what it takes to do the marketing and attract clients...

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The Most Common Money Fears of Consultants & Coaches (and How to Get Over Them)

"Money is congealed energy, and releasing it releases life's possibilities."
- Joseph Campbell

Most consultants and coaches experience fears around money. They  worry that they won't find enough clients to pay them what they are worth.

Money fears are totally normal and should be...

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The Tyranny of Perfectionism (And Why It's Jacking Your Business Results)

Ever hold off on launching your website because you are just not crazy about the font size or accent colors that your graphic designer has selected for you? 

Have you paused on hitting publish on a blog post because you just need one more person to reassure you it is good? 

Have...

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The Gift of Failure

Oh it’s going to be all right
This is love…this is life
When times get tough and still worth the fight
This is love, this is life
The road here is paved with the brokenhearted
We have gotta finish what we started
Oh we gotta hold on tight
This is love…this is life!”

...

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How to Define Success on Your Own Terms

“If your success is not on your own terms,
if it looks good to the world but does not feel good in your heart,
it is not success at all.”
- Anna Quindlen

I really don’t know when I lost my passion for my role as an internal consultant at Walt Disney World. When I landed the job,...

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Reasons for Today's Stress Pandemic (and Why High-Achieving Women Suffer the Most)

It’s a jungle out there
Disorder and confusion everywhere
No one seems to care, well I do
Hey, who’s in charge here…”

Randy Newman, It’s a Jungle Out There

As a consultant, I have exposure to the inner workings of companies of all sizes and in all industries. Over the...

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The Science of Burnout: Interview with Dr. Sangeeta Pati

Interview Transcript:

Betsy:   Good afternoon.  I am Betsy Jordyn and I am so excited to have Dr. Sangeeta Pati here.  She is an integrative health doctor who completely was instrumental in helping my overcome my burnout.  Thank you, thank you, thank you Dr. Pati for...

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How to Treat Your Business as the Ultimate Job Promotion

The best thing about leaping from corporate into running your own business is having control over your career, time and earning potential. But for a lot of us - we don't fully take advantage of this power we risked so much to find.

We work a ton of hours.

We get caught up in the chase for...

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7 Traits that Make You Instantly Credible with Senior Leaders

You don’t need masters’ degree or unique certifications to break into corporate consulting or coaching. You also don’t need to become some marketing guru to land work with the C-Suite. Instead, if you want to start finding and landing executive advisory assignments with...

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Consultants and Coaches vs. Subcontractors

A couple of days ago I wrote an article that differentiates between consultants and coaches and the respective business models. 

I realized that I was remiss in pointing out one business model that both might choose: becoming a subcontractor.

Quick Recap on the Difference Between Consultants...

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Beyond Referrals: How to Build a Predictable Client Pipeline

When you first start your consulting and coaching business, you are likely to get a lot of referrals to potential clients. But referrals will only take you so far, especially if you want to scale up your business. Therefore, you need to create marketing routines that consistently generate leads...

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How to Uncover Your Big, Sexy Breakthrough Idea

All thought leaders have a big breakthrough idea that they contribute to global conversation. Brené Brown is known for her contributions of our understanding of "shame and vulnerability." Marcus Buckingham brought "strengths" to our awareness. Daniel Goldman did the same with...

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The Hidden Costs of Under-Investing in your Business Development

As a mentor who helps people turn their life work into their own businesses, I meet a lot of highly trained and experienced professionals with both vision...and fear.

Their vision is that they want to take control over their career and use their time and talents towards building their own bottom...

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7 Questions to Validate that Consulting/Coaching Business Ownership is Right for You

Want rock-solid confidence that starting or growing your own consulting or coaching business is right for you? Use these questions to help you get it.

1. What is telling you that you want to grow your own consulting or coaching business?

Which of the following reflects your answer:

  • I have always...
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Consulting vs. Coaching

The two most popular paths high achievers take when they leave corporate is to either start their own consulting business or start their own coaching business. In this blog post I want to help you understand the difference between the two so that you can you know which one is right for you AND...

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5 Smart Strategies to De-Stress & Accelerate Any Career or Business Transition
"If your success is not on your own terms, if it looks good to the world
but does not feel good in your heart, it is not success at all."
Anna Quindlen

Have you fallen out of love with your career (or has it fallen out of love with you?) There is nothing scarier for a high-achiever than to hit the...

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The Little Known Strategy for Becoming an Executive Advisor

Almost all the consultants and coaches that I mentor want to become an executive advisor. For some this means that they want to work with more senior leaders in larger companies. For others this means that they want all of their revenue to come from their ability to give expert advice...

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10 Questions to Determine if a Client is Worthy of You

If you're a consulting or coaching business owner, you probably invest a ton of time, money and mental energy trying to find your perfect clients and convince them of your value. You might even stay up at night wondering what words you can use to establish instant credibility and how to market...

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How I Ditched the Fear of Being Seen and Launched my REAL Business

I’ll never forget the moment the Disney team turned around the performance of the Animal Kingdom theme park. This beautiful park opened in 1999, full of compelling backstories and adventure. However, it wasn’t resonating with the Disney guests as expected.

The breakthrough solution to...

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