Do you know what keeps your ideal client up at night?
Most blog posts aren't helpful to your ideal customer. Not only do you have to know what's on your ideal client's mind, but you need to know what they need - hint - it is NOT the process you are trying to sell.
In this "On-The-Air...
We have all seen aspirational signs in the breakroom, "Honesty, Kindness, Integrity." While these are excellent personal values, they don't translate into measurable behaviors or tools used at the executive level in daily decision-making.
On today's Ask Betsy, I open up my library of resources to...
One of my favorite things to write and talk about is copywriting.
Which for most of my clients - it's their absolute least favorite thing.
Most of these consultants and coaches love what they do. But they hate the struggle of trying to find the words to describe what they do and write about...
One of the biggest challenges that both new and seasoned consultants and coaches face is finding the words to describe what they do.
They go to networking events and try to explain that they are a consultant or coach but instead of getting head nods and curiosity...
...they experience the angst...
When I met with three aspiring consultants who are very passionate about parlaying their experience to help companies create healthy work environments and engaged employees. They almost fell out their chairs when I told them that I am starting to see that employee engagement is actually...
At some point all consultants will be on the hook to lead a senior team meeting. Meetings get such a bad rap now and are perceived as a waste of time either because they lack purpose, focus or exceptional facilitator who is able to draw together and synthesize disparate perspectives.
A key way...
Too many consultants tank their success because they do not clearly understand the difference between consulting vs. leading.
Consulting is a defined role that is distinct from leadership. A consultant is one who helps a leader by framing the problems that the leader is accountable for solving....
“Because relationships are mutual, partners share a single fate; no action benefits one and harms the other.” (Lewis, Amini and Lannon)
Have you ever read a book that you know will change your life? I think my understanding of who I am and what I do as a consultant, mentor, mother,...
You have launched your consultancy business. Your marketing efforts have paid off. All of your activities on social media and public speaking worked. You created a proposal, negotiated and renegotiated with your client, and the deal is done.
Now, you're wondering what to do next.
Just like...
If you are interested in leaving your current job for the potential of running your own consulting or coaching practice, there is only one thing you need. You may think you need a lot of money in the bank and a "rolodex" of potential clients and referrals.
While those things are important, they...
We're coming up on the end of the year and it's time to review what worked and didn't so we can come up with plans for 2021, right?
Wrong!
If 2020 has taught us anything, we don't always have control over all the things we put into typical annual plans, complete with SMART goals and actionable...
Most consultants get anxiety attacks when it comes to talking about money with potential clients.
While it is important for you to address your own underlying issues for why it is hard for you to ask for equitable compensation for your worth, have you considered the significance to YOUR...
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