Welcome to the
Purpose to Profits Blog

Actionable inspiration, expert interview and behind-the-scenes consulting and coaching secrets and best practices...all tied together by mission to empower you to turn your
Purpose into Profitable Reality.

SUBSCRIBE NOW

Welcome to the Purpose to Profits Blog

Actionable inspiration, expert interview and behind-the-scenes consulting and coaching secrets and best practices...all tied together by mission to empower you to turn your Purpose into Profitable Reality.

Mb3nq6rs9htmaa7ojqbq 11
Betsy Jordyn International
#11: How to Position Yourself as a Credible Consultant
5:09
 
#11: How to Position Yourself as a Credible Consultant

 

Download Episode Transcript

Do you know the ONE thing that will have the biggest impact on your ability to provide amazing consulting solutions to highly influential senior leaders?

Is it your technique abilities and unique certifications?

Is it your business acumen and ability to...

Continue Reading...
Ziud3isewpctikibquvg 12
Betsy Jordyn International
#12: Who Else Wants To Make Marketing Effortless and Fun?
7:19
 
#12: Who Else Wants To Make Marketing Effortless and Fun?

 

Download Episode Transcript

Here's a common conundrum. 

Smart and values-driven consultants typically don't like marketing. Yet they hate being the world's best kept secret.

Same goes for internal consultants. Just because you have an official role in the organization to support...

Continue Reading...
Rhreeworrxgnjfsivyxj 14
Betsy Jordyn International
#14: 7 Steps to Establishing Credibility With Your Next High-Paying Client
8:36
 
#14: 7 Steps to Establishing Credibility With Your Next High-Paying Client

 

Download Episode Transcript

Do you the one meeting that will literally change your client's life and define your entire client engagement and earning potential?

It's the meeting that some might call a Discovery Meeting, Free Consult or Complimentary Strategy Session. Regardless of how...

Continue Reading...
5nfx73lysrk2hedikeu4 15
Betsy Jordyn International
#15: 5 Ways To Pivot Your Client From Solution Wants to Business Performance Needs
7:36
 
#15: 5 Ways To Pivot Your Client From Solution Wants to Business Performance Needs

 

Download Episode Transcript

When it comes to consulting, the client isn't always right.

More often the solution that they want isn't what they really need and what will create the results that truly matter the most to them.

It's not that they aren't smart or haven't thought through what...

Continue Reading...
M5zcudpftcezvo0heurw 16
Betsy Jordyn International
#16: Framing and Empathy (the Little Known Way to Establishing Consulting Credibility)
5:41
 
#16: Framing and Empathy (the Little Known Way to Establishing Consulting Credibility)

 

Download Episode Transcript

In this week's podcast I want to share with you the one skill, literally the one skill that will transform your consulting practice and your positioning as a strategic business partner within the organization. This one skill - this is the one thing that you need...

Continue Reading...
Zphwwjvxr8wir2zww4si 17
Betsy Jordyn International
#17: Here is a Method That Is Helping Consultants Land More High-Paying Contracts (Without Shameless Self-Promotion)
5:58
 
#17: Here is a Method That Is Helping Consultants Land More High-Paying Contracts (Without Shameless Self-Promotion)

 

Download Episode Transcript

Need to earn more money from your consulting but hate sales? I have some great news! You don't have to.

You don't have to become a shameless self-promoter or get overly aggressive with your pricing in order to increase your compensation.

All you need is to learn...

Continue Reading...
Zbswldft1ob0lve5vb8g 18
Betsy Jordyn International
#18: If You Can Follow a Recipe, You Can Deliver a Six-Figure Consulting Engagement
5:31
 
#18: If You Can Follow a Recipe, You Can Deliver a Six-Figure Consulting Engagement

 

Download Episode Transcript

Congratulations! Your marketing efforts have paid off and now you have a lead. And you may be wondering, "What the heck do I do with them?"

If that is the case, you will definitely want to listen to this week's podcast from the series "Consulting Matters:...

Continue Reading...
Z1yal4rt2azxnw76gu85 19
Betsy Jordyn International
#19: Top Solutions Every Consultant Should Know
7:20
 
#19: Top Solutions Every Consultant Should Know

 

Download Episode Transcript

 In this week's podcast from my series "Consulting Matters: Mastering the Art & Science of the Business," I am going to take you on a virtual "Solution Safari" to give you the big picture of all the ways you can offer and deliver dramatic...

Continue Reading...
Y29yzv95shwpsuts0dpa 20
Betsy Jordyn International
#20: How Good Companies Grow into World-Class Market Leaders
7:07
 
#20: How Good Companies Grow into World-Class Market Leaders

 

Download Episode Transcript

There is no such thing as organizational change. As consultants, we should NEVER put our clients in the position to become something that they are not.

That said - organizations and leaders go through different stages of growth. In order to grow they must...

Continue Reading...
59m120lpsqinmny7dbtn 21
Betsy Jordyn International
#21: The Number One Way to Accelerate Culture Change
6:59
 
#21: The Number One Way to Accelerate Culture Change

 

Download Episode Transcript

Organizational culture is "simply the way things get done around here." It is made up of the values that the majority of people in the organization hold, particularly those on the senior team, that filter how they take in information and make decisions.

To be...

Continue Reading...
Uecrqajqtzgqtm8cikgw 22
Betsy Jordyn International
#22: What All Consultants Ought to Know About Strategy Development
6:48
 
#22: What All Consultants Ought to Know About Strategy Development

 

Download Episode Transcript

Talk to two consultants and you're likely to get three definitions for strategy. Some define strategy as branding while others think of strategy as goal setting and action planning. And they are both right!

Strategy at the end of the day is a series of...

Continue Reading...
Qzksitstrugdqizkxg6f 23
Betsy Jordyn International
#23: 5 Cutting Edge Organizational Structures Your Growth-Oriented Clients Need
7:14
 
#23: 5 Cutting Edge Organizational Structures Your Growth-Oriented Clients Need

Download Episode Transcript

One of the most powerful tools that a leader has to drive performance improvement is their organization design.  However, many leaders and their consultants are simply unaware or unequipped to know how use this tool. 

In this week's podcast from my series ...

Continue Reading...
S6ecnltgsuqg0hs6zuwf 24
Betsy Jordyn International
#24: 3 Reasons We Need to Stop the Myth That Everyone Is a Leader
7:19
 
#24: 3 Reasons We Need to Stop the Myth That Everyone Is a Leader

 

Download Episode Transcript

One of the biggest myths in organizations today is "everyone is a leader." Sure everyone needs to take full responsibility for themselves and their work as well as become an influencer regardless of positional authority. 

But having the ability to be an...

Continue Reading...
10xdsajoqpu6gfecznnu 25
Betsy Jordyn International
#25: The Disney Secrets to Performance Excellence
15:41
 
#25: The Disney Secrets to Performance Excellence

Download Episode Transcript

I’ll never forget the moment of joy and accomplishment when I was hired as an internal consultant at Walt Disney World back in 1999. It feels like yesterday when I was walking out of Team Disney with my offer and the potential to work for arguably one of the most...

Continue Reading...
Up9d0kfnqcelmmvh66b9 27
Betsy Jordyn International
#27: The Disney Secrets to Customer Service Excellence
9:52
 
#27: The Disney Secrets to Customer Service Excellence

 

Download Episode Transcript

In this week's podcast, I share with you what I learned from my years at Disney about what creates amazing experiences that turn customers into raving fans and brand loyalists.

Why You Need to Listen In

As consultants, everything we do ultimately affects...

Continue Reading...
Gbnycg85ticniodukxra 28
Betsy Jordyn International
#28: The Disney Secrets to Exceptional Employee Engagement
8:49
 
#28: The Disney Secrets to Exceptional Employee Engagement

 

Download Episode Transcript

Employee engagement is not some sexier new term for employee satisfaction. It's actually a total shift the pursuit of employee happiness towards employee motivation.

Employee engagement is all about to what degree employees are rationally and emotionally...

Continue Reading...
Ctfayirxcmbskcgzdteq 26
Betsy Jordyn International
#26: Cultivating Integrity at Work
7:57
 
#26: Cultivating Integrity at Work

 

Download Episode Transcript

In today's podcast, I am going to reveal the one thing that every organization needs to ensure its long-term success and forever sidestep organizational decline. This one thing isn't cash flow or even a breakthrough product line. It's integrity.

Integrity at...

Continue Reading...
Ov7s7ojntjahucossteu 13
Betsy Jordyn International
#13 3 Steps to Landing High-Paying Contracts
9:20
 
#13 3 Steps to Landing High-Paying Contracts

 

Download Episode Transcript

If you want to land contracts but hate sales and the idea of asking for higher fees makes you queasy - I got great news for you. You don't have to.

In my podcast from my series Consulting Matters: Mastering the Art & Science of the Business I am going to...

Continue Reading...
The #1 Thing Your Client Doesn't Get About Employee Engagement

One of the best things about mentoring other consultants is the opportunity it gives me to reflect on what I do as a consultant and why.

This week our group was exploring the topic of gaining and retaining leadership buy-in and it caused me to stop and really think why this matters so much...

Continue Reading...
How to Design the Ideal (and Most Profitable) Consulting Business

If you’re a high-achiever SURELY, you’ve considered starting your own consulting business by now (if you haven’t already.) There is no shortage of advice and mentors that can help you learn how to market and sell yourself. But the reality is…

…Growing a...

Continue Reading...
 
3 Steps to Landing High-Paying Contracts

Download Video Executive Summary

I want you to land your next (or first!) six-figure contract with confidence.

Are you optimizing your earning power? Are you getting paid what you're worth?

In this video from my eCourse "Contacts to Contacts: How to Land Clients & Establish Long-Term Winning...

Continue Reading...
 
Cultivating a Mindset of Imperfection Action: Interview with Consulting Success Founder Michael Zipursky
Interview Transcript:

Betsy Jordyn:     Well hello there everybody it's Betsy Jordyn of the Consultants Institute, and I am so excited to finally be interviewing Michael Zipursky of Consulting Success.  So Michael and I met how many years ago was it, Michael?   ...

Continue Reading...
7 Steps to Establishing Credibility with Your Next High Paying Client

Hooray your marketing efforts have paid off! You have a meeting scheduled with someone who has expressed interest in doing work with you. In this article, I want to share you with practical tips on how to leverage this meeting towards establishing your credibility with your future...

Continue Reading...
 
How To Position Yourself as a Peer (and Stay Out of the Dreaded "Pair-Of-Hands" Trap)

Forging a strong client relationship is not a matter of chance. It is the result of choice and whether or not the consultant has taken charge of the positioning process. Unlike other roles in an organization, consultants hold no formal position on the organization chart. It is up to the...

Continue Reading...
1 2 3 4 5 6 7