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From Expert to Authority: How to Become a Thought Leader and Influencer in Your Niche with Carol Cox

2 - brand messaging & positioning inspiring interviews May 18, 2023

Join me in this week's episode of the Enough Already podcast, where I'm thrilled to welcome Carol Cox, founder of Speaking Your Brand, to the show. Listen in as Carol shares her incredible journey from studying women's history to becoming a software developer and ultimately finding her passion in public speaking and empowering women entrepreneurs. Discover how the concept of thought leadership emerged as a core service provided by Speaking Your Brand, and learn how Carol's own experiences shaped her mission to encourage more women to use their voices.

In our conversation, Carol and I explore the transition from focusing on building women speakers to nurturing women thought leaders. We discuss the impact of understanding the language used by clients and the cancellation of in-person speaking engagements due to COVID-19 on this strategy shift. Carol emphasizes the importance of taking action and putting your ideas into the world, even if they feel messy or imperfect, as a key lesson for aspiring thought leaders.

Throughout the episode, we dive into the different stages of transitioning from an expert speaker to a thought leader, the significance of creating a safe and trusted environment for women to tap into their inner truth, and the power of a supportive community. Don't miss this insightful conversation with Carol Cox, as she shares her wisdom on thought leadership and the steps you can take to start your own journey.

In this episode, you'll hear:

  • How to transition from expert to thought leadership
  • AI's impact on productivity and creativity 
  • How to craft your story as a thought leader
  • How to leverage thought leadership in content marketing

About the guest: Carol Morgan Cox is the founder and CEO of Speaking Your Brand®,  a coaching and training company that helps high-performing, purpose-driven women entrepreneurs and professionals create their signature talks and thought leadership platforms. Carol is host of the weekly 5-star rated Speaking Your Brand® podcast and during election seasons serves as a Democratic political analyst on TV news. Carol was named as one of Orlando's Women of the Year in 2021 and has been featured in Forbes. Through her company and content, her mission is to empower more women to find and use their voice, to tell the stories that need to be told, and to activate ideas for change.

Connect on LinkedIn: https://www.linkedin.com/in/carolcox/ 

About me: Betsy Jordyn is the founder and CEO of Betsy Jordyn International, a boutique branding firm that offers personalized mentoring and end-to-end creative design services to help high-achieving, purpose-driven entrepreneurs build profitable consulting and coaching businesses that they love. Betsy is the host of the weekly Enough Already podcast, blog, and YouTube channel, with over 300 episodes. Through her company and her content, she is on a mission to empower accomplished professionals to make the shift from success to significance and achieve their full potential in their careers and in their personal lives.  

Connect on LinkedIn: https://www.linkedin.com/in/betsy-jordyn/


Download my one of my free resources to help you accelerate your success: https://www.betsyjordyn.com/downloads 

Learn more about my brand messaging and positioning services: https://www.betsyjordyn.com/services 

Schedule a consult call to talk about what you need to do to nail your messaging and rock your copy so you can stand out in the market and attract clients: https://betsyjordyn.as.me/schedule 

Related Blog, Video, or Podcast Episode:

How Use LinkedIn to Attract Your Dream Clients (in Less Time) with LinkedIn Expert Lisa Kanda
How to Use Storytelling to Ignite Transformation with Joy Spencer
The Art of Storytelling In Brand Building with Diane Diaz
The Art of Figuring Things Out with Michelle Massman

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