In this week's podcast, I share with you what I learned from my years at Disney about what creates amazing experiences that turn customers into raving fans and brand loyalists.
Why You Need to Listen In
As consultants, everything we do ultimately affects...
Employee engagement is not some sexier new term for employee satisfaction. It's actually a total shift the pursuit of employee happiness towards employee motivation.
Employee engagement is all about to what degree employees are rationally and emotionally...
In today's podcast, I am going to reveal the one thing that every organization needs to ensure its long-term success and forever sidestep organizational decline. This one thing isn't cash flow or even a breakthrough product line. It's integrity.
Integrity at...
If you want to land contracts but hate sales and the idea of asking for higher fees makes you queasy - I got great news for you. You don't have to.
In my podcast from my series Consulting Matters: Mastering the Art & Science of the Business I am going to...
One of the best things about mentoring other consultants is the opportunity it gives me to reflect on what I do as a consultant and why.
This week our group was exploring the topic of gaining and retaining leadership buy-in and it caused me to stop and really think why this matters so much...
If you’re a high-achiever SURELY, you’ve considered starting your own consulting business by now (if you haven’t already.) There is no shortage of advice and mentors that can help you learn how to market and sell yourself. But the reality is…
…Growing a...
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I want you to land your next (or first!) six-figure contract with confidence.
Are you optimizing your earning power? Are you getting paid what you're worth?
In this video from my eCourse "Contacts to Contacts: How to Land Clients & Establish Long-Term Winning...
Interview Transcript:
Betsy Jordyn: Well hello there everybody it's Betsy Jordyn of the Consultants Institute, and I am so excited to finally be interviewing Michael Zipursky of Consulting Success. So Michael and I met how many years ago was it, Michael? ...
Hooray your marketing efforts have paid off! You have a meeting scheduled with someone who has expressed interest in doing work with you. In this article, I want to share you with practical tips on how to leverage this meeting towards establishing your credibility with your future...
Forging a strong client relationship is not a matter of chance. It is the result of choice and whether or not the consultant has taken charge of the positioning process. Unlike other roles in an organization, consultants hold no formal position on the organization chart. It is up to the...
Content marketing is not some marketing fad.
It’s simply the smartest way of finding and connecting with your ideal client, establishing your credibility, increasing your number of discovery meetings and close rates as well as giving you the platform to increasing your fees....
The number one way that really smart consultants get in the way of their own success is struggling with the fear that that they don't have what it takes.
Despite years of education and experience they stay up at night wondering what is the best way to let their future clients know about how...
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