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"Purpose to Profits" Blog

Actionable inspiration, expert interviews, and behind-the-scenes consulting and coaching secrets and best practices...all tied together by my mission to empower you to 
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Welcome to the "Enough Already" Blog

Actionable inspiration, expert interview and behind-the-scenes consulting and coaching secrets and best practices...all tied together by my mission to empower you to
Get Seen and Paid What You're Worth

 
5 Effective Content Marketing Tips for Consultants

Content marketing is not some marketing fad. 

It’s simply the smartest way of finding and connecting with your ideal client, establishing your credibility, increasing your number of discovery meetings and close rates as well as giving you the platform to increasing your fees....

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Why Your Client Doesn't Care How Smart You Are (And What They Really Want to Know)

The number one way that really smart consultants get in the way of their own success is struggling with the fear that that they don't have what it takes.

Despite years of education and experience they stay up at night wondering what is the best way to let their future clients know about how...

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What is Authentic Leadership?

Authentic leadership isn't a style. It's a stage of maturity and growth. Authentic leadership is where power and love intersect. Power and use of power are familiar concepts in business and the defining power as control, authority, capacity and influence is more than likely readily understandable...

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Gotta Have More Cowbell and the Power of Commitment

One of the most hilarious Saturday Night Live skits is the one where Christopher Walken demands from the “Don’t Fear the Reaper” band (Blue Oyster Cult) that he needed more cowbell from Will Ferrell. I was watching this skit the other day with a good friend of mine who is an...

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Betsy Jordyn International
#3: How to Overcome Your Client's #1 Fear About Change
5:58
 
#3: How to Overcome Your Client's #1 Fear About Change

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One of the most challenging experiences you'll ever encounter as a consultant is dealing with your client's resistance to change.

We get blindsided by this all-to-common reality because we are only working with our clients because they at some point expressed a desire...

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Betsy Jordyn International
#2: The Art and Science of Consulting to Change
8:46
 
#2: The Art and Science of Consulting to Change

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When it comes to organizational change, most consultants think it's either all about project plans OR it's about managing the emotions and resistance that come with change.

But the truth is - it's both. 

Leading change is both an art and a science. Your clients...

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Is Your Client Ready to Lead Change?

Alan was the CIO of an Information Technology organization that had employees across the globe. His instincts were absolutely correct – his organization was not set up to deliver what it needed to for his team’s internal clients and the company’s external customers. He started...

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Many Parts, One Body: The Key to Organizational Health

“There is one body, but it has many parts. But all its many parts make up one body.”

I created this visual to depict the essence of what it takes to create healthy organizations and sustainable success: respect, appreciation and value of each part of the organizational...

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Why Conduct a Current State Review before Redesigning an Organization?

Imagine this scene. There is an operating room with patient prepped for surgery and lying on the table. The anesthesia has taken effect and the surgeons and the rest of the medical team are positioned for the big event. The surgeon utters the words which we all know from medical TV dramas signals...

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10 Questions to Ask in a Current State Review

Is your client needing a current state review but you're not sure what questions to ask. Here are the top 10 strategic questions you need to get answers to by virtue of your current state review:

1. Who are our customers? What do we provide to them?

2. What is the value proposition or brand...

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Betsy Jordyn International
#1: Have Trouble Connecting with High-Level Buyers? Here's What To Do.
9:36
 
#1: Have Trouble Connecting with High-Level Buyers? Here's What To Do.

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Whether you are new to consulting or have been consulting for a while SURELY you have considered the possibility of landing work with the larger companies.

Perhaps this question has been top of mind for a while. You've probably wondered:

"How would I meet those larger...

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How I Grew My Consulting Business From Zero to $300,000 in 18 Months

It was the scariest moment of my life. 

I was leading one of the most strategic and high-profile projects the Disney operations executives had ever collectively embarked on and I knew it was time for me to quit. This big decision wasn't about Disney - as the company and its...

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