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From Consulting and Coaching to IP: How to Create, Protect, and Monetize Your Unique Body of Work with Erin Austin

inspiring interviews May 25, 2023

Have you ever wondered about the untapped potential of your intellectual property? Get ready to explore this goldmine with our special guest, Erin Austin, an attorney, business strategist, and expert in helping entrepreneurs create, protect, and monetize their intellectual property. Erin shares her journey from a big corporate law firm to working in the film business in LA and how her experiences led her to focus on helping business owners understand and capitalize on their intellectual property.

During our conversation, Erin emphasizes the importance of wealth creation in the hands of women, and how it can be a game-changer for the world. We discuss the process of creating intellectual property, the benefits of registering trademarks, and how to protect your copyrights. Moreover, Erin shares valuable insights on the crucial aspect of having written agreements when creating something for a client, as well as exploring the differences between free content and paid content regarding intellectual property.

Don't miss out on Erin's expert advice on protecting and monetizing your intellectual property, especially when collaborating with others or creating something for a client. Learn how to become the go-to expert in your field, prevent people from stealing your ideas, and take control of the conversation with clients. Listen to this episode and get inspired to take your content creation game to the next level and unlock the full potential of all your incredible ideas.

In this episode, you'll hear:

  • How to unlock the potential of your intellectual property
  • About the connection between women's wealth and intellectual property
  • How to protect and monetize your intellectual property

Next steps:

  • Reach out to Erin if you are looking to protect your property and monetize and get yourself free from that paid-for time trap. Learn more: https://www.thinkbeyondip.com
  • Join this action-learning mastermind community for proven consulting/coaching marketing & sales strategies, time-saving tools, easy-to-follow templates, revenue-generating copywriting skills and community support to... Ensure you're booked solid with clients you love. Join now: https://www.betsyjordyn.com/academy

About the guest:  A graduate of Harvard Law School, Erin Austin is a strategic lawyer and consultant who uses her 25+ years of practicing law, including roles as COO and general counsel at at large and small IP-driven companies, including Warner Brothers, Lionsgate (formerly known as Artisan), MGM, Teaching Strategies, and M3 USA Corp, to help female founders of expertise-based firms build and protect saleable assets so that the business is ready to sell when the founder is ready to exit. Erin’s experience as a lawyer and as an executive--at the intersection of business and the law--informs the elevated legal and strategic business advice she provides to her clients. Erin is passionate about using her expertise to create an economy that works for everyone. Through her Hourly to Exit podcast and her consulting practice, Think Beyond IP, Erin guides women on the journey of transforming their businesses from an unscalable income-generator into a saleable wealth building asset.  Her special talent is helping women meet their growth goals through the creation of IP-based revenue streams. In her spare time, Erin likes to clear brush on her farmette, search for the perfect gluten-free baguette (all leads are appreciated!) and work on her backhand.

Connect on LinkedIn: https://www.linkedin.com/in/erinaustin/ 

About me: Betsy Jordyn is the founder and CEO of Betsy Jordyn International, a boutique branding firm that offers personalized mentoring and end-to-end creative design services to help high-achieving, purpose-driven entrepreneurs build profitable consulting and coaching businesses that they love. Betsy is the host of the weekly Enough Already podcast, blog, and YouTube channel, with over 300 episodes. Through her company and her content, she is on a mission to empower accomplished professionals to make the shift from success to significance and achieve their full potential in their careers and in their personal lives.  

Connect on LinkedIn: https://www.linkedin.com/in/betsy-jordyn/


Download my one of my free resources to help you accelerate your success: https://www.betsyjordyn.com/downloads 

Learn more about my brand messaging and positioning services: https://www.betsyjordyn.com/services 

Schedule a consult call to talk about what you need to do to nail your messaging and rock your copy so you can stand out in the market and attract clients: https://betsyjordyn.as.me/schedule 

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