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How to Build Your Business on the Best of Your Career with Lori Smith

1 - start right 2 - brand messaging & positioning inspiring interviews Sep 24, 2021

Have you ever thought to yourself, "I'd love to take the best of my career and turn it into a business?" but got stuck because you didn't know how?

After a 20-year career as a leader at Wyndham, Lori Smith decided that she had done all she could for the company she loved. 

She had created a unique role for herself as an initiative and project integrator that combined her finance background, six-sigma process improvement and project management training, and natural relationship-building skills.

She found herself at crossroads, wondering what was next for her career. She knew she didn't want to start over in another company and considered starting her own consulting business when she signed up to work with me on her Brand Messaging & Positioning program.

The initial goal for our work together was to clarify how her career translated to her business model, and she was struggling. Her breakthrough came when she realized that she needed to grieve the loss of her previous career before embarking on a new one. 

As she processed through what she was going to miss, she asked herself a critical question, "Why am I going to miss those things?" that opened her eyes to her true business purpose.

Here's what Lori had to say: "I'm going to miss them because they mean something to me. How do I take those things and use them to identify what my skills are and what my purpose is for what I want to do now?"

If you want to take the best of your career and strengths and use it as the foundation of your own business, watch Lori share her inspiring story.

If her story resonates with you and you want help with your brand messaging and positioning (and any other things needed to bring your dream business to life), my team and I would love to help you. Learn more about our end-to-end business development services at: https://www.betsyjordyn.com/services.

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