Can you powerfully communicate the
unique value of what you do?
If not, chances are you're running into some business growth challenges:
- If you're new to entrepreneurship - Maybe you're holding off from taking the leap from your secure 9-5 into full time business ownership.
- If you just started your business - Perhaps you're unsure how to get clients (and what clients you even want to get.)
- If you've been at it for a while and are ready to scale - you're facing multiple challenges along with your success. You may be getting clients but you're not sure if they are the right ones. You have so many things you could be doing marketing-wise but you're not sure what to focus on.
Hit or miss results. Overwhelm. Learning curve fatigue. Nagging questions about your worth. I've seen it all.
I get it and I'm here to help!
Hi, I'm Betsy Jordyn!
I'm a Brand Positioning Strategist for Remarkable Consultants and Coaches and their Unique Strengths.
I offer a highly personalized VIP mentoring experience that helps you pinpoint exactly what makes what you do valuable, distinctive, and marketable so that you can confidently build a business that makes money and impacts lives.
As your personal “Brand Whisperer” and “Word Finder” – We work together to uncover the strengths and passions that you struggle to articulate. Then I help you confidently share the value of what you do, in any situation.
Together, we’ll craft the RIGHT Brand Positioning Strategy, which is the starting point for an enduring business that creates scalable and sustainable profits while making a positive impact on the world.
In this VIP Experience, You'll Get:
An Empathetic & Experienced Guide
who is a brand builder and marketer with deep expertise in the consulting and coaching industry
Clarity on your ideal business model
so you can grow the RIGHT business for the RIGHT reasons and achieve your purpose, profits and life priorities
Positioning Strategy & Point of Differentiation
so you can stand out in the crowded consulting and coaching marketplace
Marketing Messages that Attract the RIGHT Clients
to ensure that you're booked solid with clients that you love and who you can make a difference with
Product & Service Clarity
so you can monetize your best-at strengths WHILE reducing your labor intensity and delivery stress
A Plan for Stability & Scale
that ensures you can get clients consistently and grow your revenue and impact over time
Confidence in Your Worth
so you can boldly market yourself without fear and command fees that reflect your value
Fast-track your results while saving yourself YEARS of expensive trial and error
Here's What You'll Accomplish
Grow the RIGHT Business
"We ditched the business idea that we thought we should do and embraced the one that we’re passionate about and now opportunities are opening up."
Josh & Kristy Groce, Founders of Couples on Fire
Do Work You Love
"Betsy helped me create a business that reflects the work I love the most. I achieved goals and am confident in my ability to build my business."
Lori, Smith, President, Lori Smith Consulting
Shorten Your Learning Curve
“Betsy helped me crystallize the type of client I’m looking for and the value I offer them. She shortened my learning curve and set me up for success.”
Bill Carl Johnson President, The BCJ Group
Get Seen & Paid as an Expert
"I transformed from a transactional consultant to an industry leader. I'm getting opportunities with the C-Suite that previously alluded me."
Jason Fearnow, President, Jason Fearnow International
Get Started Now
Here's How I Work.
When I say it's a custom- designed program - I mean it. All of my clients have different starting points and learning styles. Some prefer hour-long coaching sessions spread out over time; others prefer a more accelerated approach. Some need end-to-end launch support, and others with existing businesses need more of a messaging teardown and brand refinement. Or something else entirely. If you want to work with me, here's what you need to do.
Book A Call With Me
Click on the link below and use my calendar to schedule time with me.
Share Your Needs
Tell me about your goals, challenges, learning style, and what work you have done with your brand that you feel good about.
Co-Create YOUR Solution
Let's work together to craft a personalized program that will achieve your goals while maximizing your time, money and learning style.
Need More Details?
Here's the Plan
The following are the steps that I'll take you through to get you to brand clarity and confidence. We can go through these steps over the course of a couple of months or through a virtual or live immersion day. You'll also get on-demand training, reflection exercises and more to ensure we make the most of our 1:1 time together.
Step 1: Clarify Your Ideal Business Model
Step 2: Pinpoint your Ideal Client
Step 3: Scan the Market
Step 4: Position your Superpowers
Step 5: Frame & Price Your Offers
Step 6: Develop your Promotional Plan
Step 7: Craft your "What I Do" Script
Step 8: Activate your Brand
And Let's Not Forget About the Bonuses!
To equip with you the skills to implement brand strategy...Get these additional consulting and coaching business training programs - FREE!
The Cure for Fear & Imposter Syndrome
Overcome your money fears and questions about if you have what it takes to build a business you love and take your place as an expert and thought leader in the market. In this bonus program, you'll get compassionate strategies for turning your fears into allies on your journey towards success and significance.
(Value $199) Included with your Brand Positioning Mentoring Program
Closing the Deal & Pricing Mastery
You'll get step-by-step video training, "Discovery Meeting" and "Closing the Deal" scripts and sample proposals for using your natural relationship and empathy skills to land more clients, earn more money for your efforts and build long-term client relationships.
(Value $699) Included with your Brand Positioning Mentoring Program
On-Purpose Relationship Networking
Discover how to use your relationship skills as a key strategy for finding clients. You'll learn how to choose which networking events are a worth your time, strategies for answering the question "What do you do?" with clarity, ease, and authenticity.
(Value $299) Included with your Brand Positioning Mentoring Program
Pricing, Budget and Metrics Calculators
Get access to interactive spreadsheets that will help you create your business launch and operating budget, right-size your lead generation goals, identify the right price for your programs and offers and track and evaluate your results.
(Value $399) Included with your Brand Positioning Mentoring Program
Credible Websites that Convert
Learn how to set up your website to attract and convert your ideal clients, while positioning yourself as an expert who is worth premium fees. You'll choose the right platform for you, hire the right visual designers and learn how to ditch boring "corporate speak" and write like you.
(Value $546) Included with your Brand Positioning Mentoring Program
Win on LinkedIn: How to Optimize Your Profile
LinkedIn is the social media site used by executives and accomplished professionals. This training shows you how to use the platform you're likely already on to attract and impress future clients. You'll discover how to optimize your profile and easy-to-use techniques to grow your network.
(Value $299) Included with your Brand Positioning Mentoring Program
How to Get Benefit-Driven Testimonials
Clients need evidence that you can and will deliver on your promises before they sign up to work with you. Therefore you need amazing testimonials to reassure them. Learn step-by-step (along with some actual client examples) how to interview former clients and get them to express the real value you created for them.
(Value $147) Included with your Brand Positioning Mentoring Program
Organizational Consulting/Executive Advisory Training, Templates & Tools
Get access to my treasure trove of over 50+ proven, "ready to swipe and use" best practices that I have personally used with executives in organizations like Disney, Wyndham and AAA. Through on-demand videos/audios, downloadable cheat sheets, eBooks, workbooks and recordings of live masterclasses and more, you'll get the theory and practical tools to get started in organizational consulting and establish your credibility with the C-Suite.
(Value $1999) Included with your Brand Positioning Mentoring Program
And That's Not All!
Get Exclusive Discounts on Visual Branding!
30% off Visual Branding
My design team will channel their creative talents towards building you a cohesive and high quality visual identity that feels like a true representation of your brand. Included in your design package is a logo, icon, color palette, strategically picked fonts and a branding guide.
30% Branded Business Essentials
Get custom-designed assets to help you create a consistent and premium brand image at each client touchpoint such as business cards, email signature, social media profile headers, custom PowerPoint and Word templates, website backgrounds, social media posts and more.
How to Hire & Work with Photographers Guide
I'll also give you for FREE my guide on how to hire photographers who know how to shoot for web and draw out your personality and a list of shots you need for your website AND future marketing.
(Value $149) Included with your Brand Positioning Mentoring Program
Let's Do This!
Let's Build the Foundation for your Thriving Business
by creating a unique position in the hearts and minds of your ideal clients who will see you as a partner and pay you as an expert (even if you're brand-new and just starting out.)