Brand Messaging VIP Experience
An exclusive 1:1, personalized experience to help you
Go from Confused to Confident When
Explaining the Value of What You Do
You’re an expert at advising people and solving complex problems...
…but not talking or writing about it.
It is NOT uncommon for both new and seasoned consulting and coaching business owners to struggle with writing and talking about what you do in a way that clients get.
You know what your consulting and coaching is all about, but when you go to explain it, you draw a blank.
And without a clear message, your business development is all over the place, or just stuck and stalled.
It is time to turn this around.
Let’s get you a clear and simple message about what your business is all about, even if what you do as a consultant and coach isn’t simple.
Using my 20+ years in the consulting and coaching industry, along with my best-at strengths as a “Strengths Whisperer” and “Words Finder”, I’ll help you get a clear, foundational brand strategy and message that reflects the essence of what business is all and how what you do as a consultant and coach is distinct and one-of-a-kind.
In this VIP Experience, You'll Get
an experienced and empathetic guide brand builder and marketer with deep expertise in the consulting and coaching industry who will help you clarify your:
Ideal Business Model
that delivers on all your priorities - purpose, profit and lifestyle
Point of Differentiation
so you can stand out the crowded consulting and coaching marketplace
the directs your marketing and gets clients to say, "Where have you been? I need you!"
as an option...
Product/Service Framing & Pricing
that maximizes your strengths, client results, time and earning potential
as an option...
Website & Marketing Strategy & Messages
to ensure that you're booked solid with clients that you love (and who afford you)
But above all else...
Your Brand Messaging will give you the internal conviction about the value of what you do and the need for your consulting and coaching will empower you to…
Get your business launched... without procrastination
Market yourself…without fear
Ask clients to work with you…without hesitation
And set fees that reflect your worth…without apology
Meet Rachel, a direct marketing executive turned dating coach building her brand.
Rachel was transitioning from her corporate job into a coaching business and wanted to streamline the process and focus on what would most efficiently get her paying clients.
Together we worked through clarifying her ideal client and how to align her services and communication to that client. We worked on copy that would resonate her clients (vs. generic marketing messages.)
As a result, she was able to fast-track her business launch and have clarity on exactly what she needed to do to get clients.Read the Full Case Study
"Betsy helped me move away from generic marketing messages to what will definitely resonate with my clients"
"Betsy's coaching was so positive and encouraging which always put me in a proactive place. Her help was invaluable in helping me move away from generic marketing messages to what will definitely resonate with my ideal clients."
Rachel Simone, Dating Coach
Brand Messaging Options
I offer three tiers of brand strategy messaging for your needs and budget
Not sure which tier works best for you?✆ Book a Call to Get Started
Here's How It Works
Step 1: Book a call
We’ll chat about which Brand Messaging VIP experience best works for you – Core Brand Strategy & Messaging, Products and Services framing or Website and a game plan with dates for your VIP experience.✆ BOOK A CALL
Step 2: Custom Homework
I'll give you reflection exercises and action sheets to help you dial into your heart and mind to uncover what you REALLY want from your business (and to ensure we make the most of our 1:1 time together.)
Step 3: Co-Create Your Brand Messages
We’ll spend a half-day together (either live or over Zoom) working through your core brand strategy and messaging that you can use as the foundation of your business. If you choose to add Products & Services Framing or Website Messaging to your core Brand Messaging, we’ll either add these topics to your VIP-day or schedule additional follow up coaching calls.
Step 4: Follow Up Support
You’ll get access to me via email and WhatsApp for 30 days, along with a follow up coaching call over Zoom, to help you move from strategy and ideas into implementation PLUS...6 months access to the Purpose to Profits Academy (an action-learning mastermind designed to equip you with persuasive communication, marketing and sales skills.)
Step 5: Get Focus and Traction on Your Goals
Your foundational business strategy and core messages will give you clarity on what you need to do to launch your business and land clients - without false starts or wasting time and money. Just accelerated and sustained success.
Burning questions your fellow consultants and coaches ask before signing up for Brand Messaging
Who is this a fit for?
What if I don’t have clarity by the end of the experience?
What if I have never been paid to consult or coach before?
Do I need to already have some clarity before I sign up?
I have questions about the Purpose to Profits Academy?
How much does this experience cost? Is there a payment plan?
I have other questions?
What to say next time someone asks what you do.
Download my FREE guide to help you explain what you do with clarity, confidence and credibility.
Getting the right words to describe the unique value of what you do can feel impossible - especially if you a lot of strengths and experiences. We can help you get to the heart of what you do as a consultant or coach and give you the right words that resonate with your clients and gets them to want to work with you!
Need help? Email me.