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Don't Just Be Different. Be You in All You Do.

Personalized guidance to help you discover and own your unique

Brand Messaging
& Positioning

Don't Just Be Different. Be You in All You Do.

Personalized one-on-one coaching to help you discover and own your unique

Brand Messaging & Positioning

Turn Your Experience into a Strong & Unique Brand

Let's work together to clarify and articulate the soul of your business...

...In other words, your business DNA - the exceptional value of what you do and your point of differentiation in the marketplace.

We'll weave together your story, experience and strengths into a brand promise and value proposition that your future clients will find irresistible.

With rock-solid clarity and confidence in what you do and the value you create for your clients, everything else you need to do to launch and grow your business will feel almost effortless!

What you want to do:

  • Build a business that feels like you
  • Gain clarity around your superpowers
  • Find the words to express the value of what you do
  • Get paid for what you love to do the most
  • Position yourself as a go-to expert worth premium fees
  • Infuse your practice with strong emotional appeal and meaning
  • Draw clients to you (vs. chasing them)
  • Boost your confidence 

Who this is for:

  • Consultants, coaches or change agents
  • Aspiring, new and seasoned business owners
  • Desires to make a difference
  • Wants to have fun with their business
  • Wants support to draw out what is in your heart
  • Ready be pushed to achieve your full potential

What can a Breakthrough Brand do for you?

Attract Clients with Predicability and Ease

  • Build a reliable client pipeline
  • Establish your credibility
  • Build powerful client relationships

Elevate your Marketplace Perception

  • Carve out and own your niche
  • Stand out from the crowd
  • Blow away the competition by making them irrelevant

Build a Strong Business Foundation

  • Gain confidence in what you do
  • Market yourself without fear
  • Charge premium fees 

"We finally ditched the business idea that we thought we should do and embraced the one that we’re passionate about and now opportunities are opening up. We now have a business that reflects what God placed us on this planet to do and that we’re 150000% confident in and excited about building."

Josh & Kristy Groce, Founders of Couples on Fire

"Working with Betsy allowed me to discover who I was meant to serve and voice what was in my heart that I was struggling to find the words to express. This has changed the future of my business and helped me to become the woman I have desired for so long to become."

Sarah Gleeson, President, Sarah Gleeson International

"Working with Betsy helped me fine-tune and define who I am as a coach and business owner and who I serve. From here I was able to give birth to my brand. Now I can target only the people who I want to work with and it has opened up a new network of contacts for me."

Rachelle Stone, President, R. Stone Consulting & Coaching


What's Included

Deeply Understand Your
Ideal Client

We'll work together to pinpoint who your business serves - the client that you love to work with and who will love working with you (and will gladly pay you what you're worth.)

We'll tap into their hearts and minds to uncover their unmet and under-met needs and the real reasons why they will want to work with you.

Discover & Own
Your Superpowers

Together, we'll weave together your story, experience and strengths into a marketable expertise. 

Using our Internal Boardroom™ Signature Framework, we'll take you beyond the traditional personality tests to uncover what makes what you do unique and one-of-a-kind. 

Articulate Your
Value Proposition

We'll find the words to express the value your superpowers create for your ideal clients. 

You'll be ready with an engaging response next time you're asked, "So what do you?"

You'll have headlines to use for your website and social media profiles.

What You Get

Personalized Brand Building

You'll work one-on-one with Betsy either weekly or in extended VIP day via Zoom. 

Unlimited On-Call Access

Betsy will be available to you in between sessions via email or text.

Shared Notes & Recordings

We'll create a shared Dropbox folder for session notes and recordings.


Purpose to Profits Success System

(Retail value $2999)

To ensure you're supported every step of your business build process, you'll get lifetime access to our signature online course. With this A-Z system, you'll know EXACTLY what you do (and as importantly what NOT to do) to start and grow your business, attract and land clients, price your services, write website copy and so much more!


The ROI of Personalized Support

"Through working with Betsy, I overcame my limiting belief that I couldn’t help the people I wanted to help, and they wouldn’t be willing to pay for the kind of services I can provide. I know now I can."

Brandon Buillard, Brandon Beeyard Creative

"As a result of working with Betsy, I have clarity on my ideal client, my niche, my purpose, and overall vision for my business. This brings on an inner peace and confidence."

Carlien Doevendans, MidLife Coach

Here's How We Can Work Together

Messaging & Positioning with Betsy Jordyn

Prices starting at $8500

If you want someone to draw out of you the business that is deep within your heart, you can work one-on-one with Betsy Jordyn. 

How it works:

You'll meet weekly or in an extended VIP day with Betsy to tap into the minds of your ideal clients, craft your brand identity, find your voice while...

...gaining confidence in what you do.


Optional Add-On Services

Visual Branding Design

Get the creative design assets - logo, fonts, color palette - to ensure you have a high-quality and cohesive brand image

Website Design

We'll build you a credible website that converts on the all-in-one Kajabi platform

Website Copy Coaching

We'll help you write website copy that gets your client's attention and motivates them to learn more

Marketing System Implementation

We'll help you set up your systems to consistently attract and land clients

Have questions or need help deciding what is best for you?

Let's chat!


Ready to unleash the power of your best-at strengths?

Be inspired by how CLARITY and CONFIDENCE in the value of what you do transforms your business development!


Grab your Guide to Creating Your Breakthrough Brand

Get an inside peek at a brand-building strategy that works for Disney and consultants and coaches like you. With my 5-step approach, you'll have the power words to attract and connect with the clients who need you!