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How to Reverse Engineer Your Fear with Roy Bell

2 - brand messaging & positioning imposter syndrome Mar 17, 2022

Big changes in your career or taking risks with your business can be scary. But it's also an opportunity to reverse engineer your fear and step into something great!

Today, I continue my conversation with Roy Bell. Roy helps high achievers explore the intersection of the mind-heart connection, spirituality, and mindful systems thinking. 

In our last interview, Roy and I had a powerful conversation about his journey from consulting business ownership back to corporate leadership to the coaching business he has now. If you missed it, watch it now.

When we wrapped up that chat, we got on the topic of fear – especially the fear that presents itself during times of growth and change. So, we decided to hit record to share how to deconstruct fear and reframe its role in your transformation.

In this interview, you'll hear:

  • Why fear is not your enemy
  • Why you need to create space to fail
  • Why you should embrace your mistakes to reach new heights personally and professionally
  • How to use your whole self (mistakes/accomplishments/past) to propel your vision

Get a step-by-step approach we created on the fly on how to reverse engineer fear so that it's an empowering force vs. a debilitating force.

You'll also get a little insight into how I work – especially with people around their brand and content. If you get me going on your ideas, I cannot help but put order and structure around them. 

Next steps:

1) Put our step-by-step guide for reverse engineering fear into practice!

2) Sign up for a FREE 5-Day Mental Detox from Roy at https://roybellcoaching.com/mental-detox. Gain insight and tools to declutter your mind, calm your emotions and transform your life.

3)If you want to find a new use for your established superpowers like Roy did, I'd love to work with you. Head to my website at www.betsyjordyn.com to learn more about my one-on-one brand positioning and messaging mentoring program. 

About my guest:  Roy is a father of three amazing kids, an avid knowledge seeker, and mental wellness coach. He loves fearless living, stimulating conversations, and empowering others to walk in alignment with their heart desires. Roy believes coaching is a powerful means for contributing to social change. Which is why he is passionate about helping others break through mental barriers and negative thoughts patterns preventing them from reaching the success they desire. His coaching focuses on guiding individuals to explore the intersection of the mind-heart connection, spirituality, and mindful systems thinking. It was through his own experience with trauma and a desire to help others move beyond adversity and hardship which led him to train at the acclaimed Southwest Institute of Healing Arts, where he proudly earned my Certification as a Transformational Coach. Roy also holds a BS in Computer Science from Alabama A&M University and an MS in Management from Liberty University. Prior to coaching, he spent 20 years in the private sector spearheading organizational & digital transformations. In that time, Roy learned that achieving sustainable change requires solving challenges at the source of the issues and not the symptoms. And it's through this lens that Roy helps clients discover peace, harmony, and freedom!

About me: I'm a Brand Positioning Strategist that helps consulting and coaching business owners clarify their brand positioning and messaging, create a website presence that positions them as sought-after experts, land clients with ease and integrity, and take their place as thought leaders and influencers in their niche. My mission is to help consultants and coaches monetize their best-at strengths and authentic passions to make a bigger difference in the world. Check out my brand strategy, messaging, and design services at https://www.betsyjordyn.com.

Connect on LinkedIn:


Download my free guide on how to clarify and own your unique position in the crowded consulting and coaching market: https://www.betsyjordyn.com/opt-in

Learn more about my Brand Positioning and Messaging strategy services: https://www.betsyjordyn.com/services

Schedule a consult call to talk about what you need to do to get seen and paid as the expert you already are: https://betsyjordyn.as.me/schedule

Related Blog, Video or Podcast Episode:

Reposition Your Strengths to Create Your Dream Business with Roy Bell

How To Create A Strong Future and Brand Position with Jared Nichols

How to Build Your Business on the Best of Your Career with Lori Smith



Are you interested in starting your own business or getting your existing consulting or coaching business to stand out in the marketplace? Then, check out my FREE resources to help you get instant traction and accelerate your success! Click here for free goodies.

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