Welcome to the
Consulting Matters Blog

Are you a consultant or coach positioning yourself as a service provider…or as a strategic partner?

The difference matters more than you think.

Most consultants and coaches start their businesses taking on whatever clients ask for — workshops, one-off coaching packages, piecemeal projects, or bil...

When I invited Katie Anderson onto the Consulting Matters podcast, we talked about the ROI she achieved by elevating her strategic positioning and messaging. What we didn’t cover in depth on the episode was the behind-the-scenes process that completely shifted the way I now approach brand messaging ...

As a consultant, I’ve seen firsthand how powerful Lean and continuous improvement can be in transforming organizations. But I’ve also noticed a recurring challenge: practitioners often struggle with how to position themselves and clearly communicate the value of their work.

That’s why I was thrille...

When consultants ask me if clarifying their brand positioning and refining their messaging really creates revenue, my answer is simple: absolutely. This isn’t just a “nice-to-have” marketing exercise—it’s one of the most powerful investments you can make in your business.

In this episode of Consult...

Need a consulting value proposition or coaching value proposition that clearly explains what you do as a consultant or coach and why it matters – and resonates with leaders and high-achieving professionals – but not sure how?

Don’t worry, you’re not alone.

This is one of the biggest struggles ALL ...

For years I got lean all wrong. I thought it was all about process efficiency, charts, checklists, and cutting costs. I could not have been more mistaken. The real magic of lean is about people. It is about respecting them, empowering them, and creating workplaces where their ideas and talents can t...

"Money is congealed energy, and releasing it releases life's possibilities."
– Joseph Campbell

Why Coaches and Consultants Struggle with Money Fears

Most consultants and coaches experience fears around money. They worry that they won't find enough clients to pay them what they are worth.

Money fe...

One question I get asked all the time as a brand positioning strategist for consultants and coaches is:

“How do I find the words that bring clarity to what I do and resonate with the clients I want to attract?”

And it’s a great question.

Knowing how to articulate the value you create (often calle...

Feeling unsure about how to grow your consulting or coaching business when the market feels unstable? You're not alone. Many purpose-driven consultants and coaches are wondering if now is the right time to start, grow, or scale their business. But the real question isn’t how do I scale... it’s how d...

Employee Engagement Is in Free Fall...Here’s Why

Employee engagement is at a 10-year low in the U.S., according to Gallup. Despite the billions spent on surveys and initiatives, companies are still struggling to build motivated, high-performing teams. Today, I sit down with Beverly Crowell, Managin...

What Does It Really Mean to Be a Consultant Today?

In today’s rapidly shifting world, consultants and coaches are being asked to do more than ever. We're expected to deliver transformation without formal authority, to influence without control, and to advocate for human-centered values in organizat...

If you're a consultant or coach trying to grow a business without building a big team or a traditional firm, you're not alone. I recently completed a full brand relaunch that revealed some surprising truths about what it takes to sustain long-term success as a solopreneur and trust me, it’s not just...