“If your success is not on your own terms,
if it looks good to the world but does not feel good in your heart,
it is not success at all.”
- Anna Quindlen
I really don’t know when I lost my passion for my role as an internal consultant at Walt Disney World. When I landed the job, it was the realization of a lifelong dream. Once hired, I threw myself into my client work, which was always interesting, always complex. I want to attribute my loss of passion to the sheer exhaustion of parenting two children under the age of three while holding a highly visible and responsible corporate position. But I know the truth.
The source of my discontent took root when my Dad died of lung cancer way too young. When we was in end stages, I flew back and forth from Orlando (where I lived) to Chicago (where he lived) on a weekly basis. To pass the time during many hours on planes, I would listen to music. That Tim McGraw song “Live As If You’re Dying” was big at the...
It’s a jungle out there
Disorder and confusion everywhere
No one seems to care, well I do
Hey, who’s in charge here…”
Randy Newman, It’s a Jungle Out There
As a consultant, I have exposure to the inner workings of companies of all sizes and in all industries. Over the past few years, I have noticed an increasing trend of excess stress experienced by employees at all levels, particularly at the executive level. While there are many systemic reasons that I can pinpoint for this challenge such as the reduced headcount, higher pressure for short-term numbers, expectations of 24/7 connectivity, the net result is all the same. Stress abounds everywhere – particularly for high achievers.
Regardless of how the excess stress has come to be the impact is significant. There are many studies about the high toll that exhaustion is taking on us as individuals and companies and society on the whole. The experience of time poverty and sleep deprivation is directly...
Betsy: Good afternoon. I am Betsy Jordyn and I am so excited to have Dr. Sangeeta Pati here. She is an integrative health doctor who completely was instrumental in helping my overcome my burnout. Thank you, thank you, thank you Dr. Pati for coming to talk to us today. I'm so excited you're here.
Dr. Pati: I'm excited to be here. You're in inspiration.
Betsy: Before we get started I'd love for everybody here who is listening in or watching to know a little bit more about you and your background, and how you're connected to this project that we're talking about related to the Science of Burnout.
Dr. Pati: Okay. Well I was born in the United States and traveled and got exposed to a lot of schooling abroad, which obviously ultimately has influenced where I have gone in medicine. I've practiced as an OBGYN in private practice in the D.C. area. And I then joined a safe motherhood project...
The best thing about leaping from corporate into running your own business is having control over your career, time and earning potential. But for a lot of us - we don't fully take advantage of this power we risked so much to find.
We work a ton of hours.
We get caught up in the chase for gig after gig.
We don't take time off (or as much time as we want) because of the fear of not knowing where the next client is going to come from.
And as a result - we take work is beneath what we did when we were corporate leaders and get paid for our time, something we haven't done in years.
So let's turn this around. Let's make your business the best promotion you have ever received and in the process turn you into the boss you always wished you had.
You don't have to take any work. Really you don't. You don't have to become a subcontractor to another consultant or coach that has mastered marketing more than you...
You don’t need masters’ degree or unique certifications to break into corporate consulting or coaching. You also don’t need to become some marketing guru to land work with the C-Suite. Instead, if you want to start finding and landing executive advisory assignments with high-level leaders, you need to cultivate the following attributes that they find the most valuable.
A couple of days ago I wrote an article that differentiates between consultants and coaches and the respective business models.
I realized that I was remiss in pointing out one business model that both might choose: becoming a subcontractor.
Consultants and coaches are both executive advisors. The difference between the two is the way that they advise their clients.
Consultants are more focused on enhancing leadership and organizational capacity whereas coaches are more focused on the leaders themselves and helping them improve their personal and leadership effectiveness.
A consulting business is a "business to business" (BTB) model where you get paid to improve an organization's results. A coaching business is a "business to consumer" (BTC business) where you get paid to improve an individual's results.
A subcontractor is a self-employed consultant or coach...
When you first start your consulting and coaching business, you are likely to get a lot of referrals to potential clients. But referrals will only take you so far, especially if you want to scale up your business. Therefore, you need to create marketing routines that consistently generate leads and future clients into your pipeline.
Marketing has one job – to get qualified leads to know who you are and be interested in having a conversation with you. But when it comes to marketing as a consultant, you need to add one other thing: You need to establish your credibility. You are not selling widgets for low prices. You are selling your know-how in exchange for significant fees.
Therefore, create your overall marketing strategy that sets the context for you to be able to make a powerful promise and then deliver on that promise. Select tactics that give you the opportunity to make create a relationship to the right people that you can most help.
All thought leaders have a big breakthrough idea that they contribute to global conversation. Brené Brown is known for her contributions of our understanding of "shame and vulnerability." Marcus Buckingham brought "strengths" to our awareness. Daniel Goldman did the same with emotional intelligence. Simon Sinek - your "why", Donald Miller - "story brand" and the list goes on.
At the core of what you do isn't your methods or techniques. It's not your certifications in different tools either. It's your stance. Simply put, your stance is your position or point of view on how to create essential change or transformation in an individual or a group of individuals.
There are three parts of your stance:
As a mentor who helps people turn their life work into their own businesses, I meet a lot of highly trained and experienced professionals with both vision...and fear.
Their vision is that they want to take control over their career and use their time and talents towards building their own bottom line instead of someone else's. Because they have already achieved success - they are looking now for significance.
The challenge with fear is that is not that it's there. Its presence is actually a good thing. It's a sign that of growth and opportunity. It's fear unacknowledged or ineffectively addressed that messes with success.
Because fear in those situations gets passive aggressive and puts on disguises that seriously mess with success. Fear can look like integrity with claims that "I don't want to come across like a slick, used car...
Want rock-solid confidence that starting or growing your own consulting or coaching business is right for you? Use these questions to help you get it.
Which of the following reflects your answer:
What your answers indicate:
The desire to grow your own business doesn’t happen overnight. It’s probably been going on for a while. A key indicator that you’re supposed to grow your own business is simply that you want to. You think that the idea sounds exciting and if you had it all your way – if fears about money and having what it takes were off the table – this is what you’d love to do.
Which of the following reflects your answer:
You can have it all! Download your copy of my "Strategic Business Build Guide" to learn how to build your business with intention and market yourself with integrity so that you can boldly build a business and life that you love!