Have you ever wondered...
"What services do I offer my consulting clients? How to frame my products and services in such a way that they will be irresistible to executive clients?"
If so, you're gonna love today's training on how to design consulting offers...that convert.
I walk you through the general principles of what you need to include in an offer, how to position them to attract and land clients as well as how these principles uniquely apply to consulting and coaching businesses.
Creating great offers that will attract and impress your consulting clients starts with falling in love with your consulting clients and serving them to the best of your ability. Your offers aren't about you and showcasing what you know and can do. It's about creating tangible value for your future clients...at each step of their relationship with you.
Betsy Jordyn: Hey there, it's Betsy Jordyn. I've been asked quite a bit about offers and how to make relevant offers, particularly in...
Want to know what a perfect consulting proposal template looks like? Wish someone can take you behind the scenes so you can see for yourself how to structure a consulting proposal that commands six-figures?
Then you're going to love what I'm going to share with you in this video tutorial where I'll demystify the process and show you exactly how to set up your proposals to showcase the unmistakeable value that your consulting can create.
Betsy Jordyn: Hey, it's Betsy Jordyn here and I want to talk to you today about proposals. Here's the thing about proposals: It's not one of the favorite things that many consultants have around their business. They wish that magically they could skip over this phase. And I would say don't ever think like that because proposals are the best way to add tremendous value to your clients right away. And this is what will win them over.
I'm going to share with you how you can create an amazing proposal. Instead of talking...
Do you have a consulting website?
For many consultants and coaches - both new and seasoned - they see their website as nothing more than an online brochure or resume. They believe myths such as "you can't find clients through your website" or "your website plays a small role in your business" and wind up leaving money and opportunity all over the table.
FACT: You can attract high-paying clients by virtue of your website. You can set it up to act as your 24/7 marketing machine.
FACT: Your website, particularly the content on your website, is the single best way to warm up potential clients and shape their thinking that you're not simply an extra pair of hands to do contract work but an expert and strategic advisor.
This tutorial will show you how to build a consulting website that makes you the obvious solution for your future client's most pressing problems.
Betsy Jordyn: Hey, it's Betsy Jordyn. Today we are talking about your...
Do you know who your ideal consulting client is?
Some people think of an ideal consulting client as someone who would simply be willing to buy their products and services.
Here's the thing: You can do decent work with a lot of different leaders. But you can do AMAZING transformative work with a select few who connect with you to the point that they don't just your products and services. They want your advice, guidance and strategic partnership.
Pinpointing your ideal client and joining the conversation that is inside their heads is the foundational key that will unlock your marketing effective, close rates, per contract and client fees, your client impact and the joy you experience in your business.
This tutorial will show you how to choose the ideal consulting client that represents your most profitable niche and deeply understand why they need a consultant just like you.
Betsy Jordyn: Today's quick win is all...
So, you want to start a consulting business? Or interested in taking your consulting business the next level?
Most high-achieving professionals at some point in their career dream of ditching the pressure of the 70-hour workweeks and start a consulting business. But there are many factors that hold them back.
This year, we created a survey that we administered to both new and seasoned consultants to learn more about what drives smart people to start their own consulting businesses and what stands in the way of their success. And we're super-excited to share the findings below.
Read on if you'd like some instant validation that consulting is right for you, insight into the predictable challenges that most consultants face and strategies for overcoming hidden barriers to success.
Starting a consulting businesses is a massive career transition. There are five reasons that drive accomplished professionals to a make a move of this...
One of the biggest questions that keeps both new and seasoned consultants up at night is, "How do I get consulting clients?" The question that I wished that asked instead is "How do I predictably get consulting clients so I never had to ask this question EVER again?"
Forget one-off marketing tactics that give you hit or miss results. Instead building a marketing system that puts your client attraction on autopilot.
If you want a steady stream of right-fit consulting clients who are excited to work with you and are more than willing to pay you what you're worth, you can't rely fully on those tactics that require you to go out and FIND clients.
You also can't rely on finding referrals who will introduce you to that perfect client who will magically want to hire you as an advisor and pay you a good sum of money for that advice.
Instead you need a system that ATTRACTS high-paying executive...
Got a conflict-avoidant client and not sure how to help them? I want to give you some message points to help them understand why holding their employees accountable is in everyone's best interest and some ideas on how to equip them to more effective.
Holding people accountable for results is about providing the conditions for an employee to freely choose whether to meet or exceed expectations and experience the resulting consequences (positive or negative) of their choices. It is not about communicating blame, frustration and/or disappointment in a monthly meeting or performance review.
A leader who holds his or her employees accountable is treating these individuals as self-directed, empowered responsible adults.
Other benefits of increasing the accountability in others include:
One thing that both new and seasoned consultants hate is marketing.
It's the fog of all that marketing entails and the fear that they are going to become some slick used car salesman is what keeps smart people stuck in soul-sucking corporate jobs.
And it's the exhaustion of the constant effort of trying to find the next lead that causes really talented consultants to give up on their dreams of running their own businesses and return to those soul-sucking corporate jobs.
Here's the deal - you cannot have a successful business (consulting or otherwise), without effective marketing.
Without making others aware of who you are and what you have to offer, you have no choice but to either become the "world's best-kept secret" or become a sub-contractor, extra pair-of-hands who is paid by the hour.
Before I share with you what you need to embrace marketing, I want to first validate why marketing is really hard for consultants.
Betsy Jordyn: Hey, it’s Betsy Jordyn of the Consultant’s Institute, and I’m so excited to interview Charles Browne. And our topic today is really focusing on those product companies. You know what I’m talking about, the companies that have had a good run, because they had a great innovative idea. And now, somehow things have fallen off the rails, and they want to establish a company. And I’m bringing in the expert to tell us all about it.
So, why don’t you introduce yourself, and share a little bit more about your business, and how you help your clients.
Charles Browne: Sure, yeah, thank you, Betsy. So, you know I started my career in the Navy. I was part of their nuclear power program. After eight years of service, I left and worked at a couple of commercial nuclear power plants and earned a project management certification...
Betsy Jordyn: Hey, it’s Betsy Jordyn. I am super excited to introduce you all to Charles Browne, the latest graduate from the Consultant’s Institute, who has got an amazing new business that he is launching, so welcome.
Charles Browne: Hi. Thank you.
Betsy Jordyn: So, what I would love to do first, is like just take us back in time, and tell us a little bit about your journey. So, I know that you didn’t just wake up one day and say hey I want to start a consulting business, you’ve been thinking about it for a while. So, take us back to your journey.
Charles Browne: Yeah, absolutely. That’s exactly the best way to describe it too. So, I started my profession career in the Navy, as a member of the Naval Nuclear Power Program. And when I left the Navy, I worked at a couple of commercial sites, and then for a couple OEMs, Westinghouse and GE.
And through both...
Behind-the-scene secrets from our biggest consulting successes, expert interviews, mini execution plans, actionable tips, invites to live webinars and SO MUCH MORE, delivered to your inbox for a weekly dose of consulting inspiration!