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How to Find Joy and Confidence in Your Strengths with Jennifer Starns (Ep30)

Do you have your own business? Does it bring you joy? 

Or are you thinking seriously about starting your own business and want one that brings you joy? Do you need a push of encouragement to make this happen?

Get ready for actionable inspiration from Jennifer Starns. She is a seasoned software professional turned career mentor to aspiring software consultants.

Over the past year, we've been working together on her business brand, positioning strategy, visual branding, website copy, and design. Plus, Jennifer just formally launched her coaching practice a couple of weeks ago!

In the last few episodes, my guests and I discussed how to discover and leverage your strengths and superpowers as the foundation of your consulting and coaching business. We have also dived into the challenges that stand in the way of that discovery.

In this episode, Jennifer and I talk about her journey into business ownership and how she overcame this hidden challenge that many mid-career people face when it comes to starting their business - the expertise that they formally created through their education and experience isn't the expertise that they want to use to build a business.

On the surface, Jennifer's most logical business model was to start her own software consulting. But her heart wasn't in it because what was meant for her related to the informal expertise she developed alongside her formal expertise. Jennifer is great at mentoring other people, especially heart-centered, logical women, and equipping them for success as software consultants! 

Today, Jennifer and I talk about how she got to this a-ha moment, the joy it created in her, and how that joy generated fuel and momentum to get her business launched, get outside her comfort zone, and start marketing herself, which was very new. 

In this episode, you'll hear:

  • How Jennifer discovered who she was passionate about serving
  • How we unearthed Jennifer's superpower, which is different from her original career, and how it ignites her joy
  • Why living in strength and joy by using your gifting goes beyond finding your strengths
  • Jennifer's passion for serving her niche and how she uses her superpowers to meet these needs
  • How the transformational process of creating Jennifer's brand spilled into the rest of her life

Where to dive in:

[4:25] Hear about what made Jennifer decide to start her own business.

[10:36] The process Jennifer went through to figure out who she was and the business model she wanted. Jennifer shares what ignites her work.

[15:28] Our work revealed how Jennifer's archetype is different from her original career. Hear how it's now the center of her consulting business.

[21:23] Jennifer is living in strength and joy using the gifting/calling she's been given for this life. Hear why this goes beyond strengths.

[27:46] Hear why Jennifer serves women in the software industry and where her superpowers come into play.

[39:40] Jennifer shares what it was like writing her website copy after getting clarity on her business.

[47:03] Hear what Jennifer would tell herself when she was thinking about starting her own consulting business.

Next steps:

  • Reach out to Jennifer if you are a woman who wants to build a dream career and life you love as a software consultant. Learn more.
  • Find resources and tools to help you start a business, figure out how to express what you do, build a website and create proposals that get paid as an expert. www.betsyjordyn.com/downloads 
  • Schedule a call with me if you are ready to launch into your brand positioning and craft a consulting or coaching business that aligns with your superpowers and brings you joy! 

About My Guest: Jennifer Starns has been a successful IT professional and software consultant for over 20 years. Throughout this time, she built a career that delivered high income and unlimited opportunities to make a difference, alongside an integrated work/life. She resigned from her job and started a coaching business to focus on her mission - to equip and empower talented, ambitious, tech-friendly, and relational women like to take charge of their careers by filling the void in the tech industry. Learn more.

About Me: The Enough Already podcast is hosted by Betsy Jordyn. I'm a Brand Positioning Strategist that helps consulting and coaching business owners clarify their brand positioning and messaging, create a website presence that positions them as sought-after experts, land clients with ease and integrity, and take their place as thought leaders and influencers in their niche. My mission is to help consultants and coaches monetize their best-at strengths and authentic passions to make a bigger difference in the world. Check out my brand strategy, messaging, and design services at https://www.betsyjordyn.com


Download my free guide on how to clarify and own your unique position in the crowded consulting and coaching market: https://www.betsyjordyn.com/opt-in

Learn more about my Brand Positioning and Messaging strategy services: https://www.betsyjordyn.com/services

Schedule a consult call to talk about what you need to do to get seen and paid as the expert you already are: https://betsyjordyn.as.me/schedule 

Related Blog, Video or Podcast Episode:

How to Align Your Business with Your Superpowers with Renee Brauns (Ep29)

Your Superpower Is More Than Your Strengths (Ep28)

How to Reverse Engineer Your Fear with Roy Bell (Ep27)

Reposition Your Strengths to Create Your Dream Business with Roy Bell (Ep26)

Why It's Hard To See Your Strengths (Ep25)