My Journey as a Business Owner & How We’re Evolving at Betsy Jordyn International (Ep2)

My initial business build didn’t go exactly the way I wanted. But it was what I needed and now my future clients need from me.

Last week we talked about why some consultants and coaches are able to successful turn their careers into businesses that they love - the elements that they have in common. I’ve gotten great feedback on the episode so go back and listen to it if you haven’t already.

I decided to follow up this episode with more of my story because although I was able to quickly launch a profitable business, it took me years to have the one that feels like me and that I love. You’ll also hear all the powerful ways my partner Jen Hamilton and I are up-leveling our brand and client impact to empower all of us to change the world as consultants and coaches. 

Key Takeaways:

1. Even though I didn’t build the right business the first time, it was the right thing to do. Sometimes something really is better than nothing.

2. When you’re making a massive career shift, you need a beginner’s mind so you can quickly and with openness acquire the necessary strategies, mindset and tools

3. Follow your bliss. It takes the same amount of money and time to create an on-purpose business instead of an off-purpose business.

4. Find alignment between who you are, what makes you happy, and the clients you want to serve.

5. Stop hiding in plain sight and bring out the chemical core of who you are.

6. Making money and a difference is not for a lucky few. It's our birthright obligation.

About Me:

I'm Betsy Jordyn and my business development firm builds strong and powerful brands for remarkable consultants and coaches and their unique strengths. Simply put we design consulting and coaching practices that position you as a thought leader and sought-after expert by helping you find the words to describe the value of what you do and use them on your website and in your marketing. Check out our marketing agency services, mentoring programs and courses at


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