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Step Into Your Power As A Consultant And Coach with Jahaan Blake

2 - brand messaging & positioning 5 - thought leadership imposter syndrome Apr 28, 2022

Jahaan Blake explores how she let go of the "shoulds" and "ought to's" to become the champion of her dreams in today's conversation on "Owning Your Strengths."

I was Jahaan's first business mentor when she started her business. We worked through her brand positioning as a consultant to the sports industry who transformed front-line teams into brand ambassadors, which made logical sense given her experience working for the Red Sox, Dodgers, and the Cubs.

She did a fantastic job with her website copy, launched, and immediately got clients. And when we worked through her proposals, it hit her. This wasn't her dream business! Instead, she wanted to focus on this other expertise she developed alongside her formal career. Jahaan wanted to mentor high-achieving women who wanted to break into the industry.

So we got to work on pivoting her copy, and this business was born, and today she is crushing it!

During our talk, Jahaan was open about the fears she faced when starting her business. She even shared how to handle the well-meaning feedback that others give when dealing with normal fears and imposter syndrome from exploring things outside our comfort zones.

But my favorite part of our conversation is her philosophy of stepping into your power!

She has stretched her thought leadership by starting a podcast called "Game of her own," with over 200 episodes. 

Jahaan had to learn to step into her power and not do the safe thing that others might have wanted her to do to get to this place.

In this episode, you'll hear:

  • The definition of courage and how to cultivate it
  • The "aha" moment that made it clear to her the business she really wanted
  • How she is both an athlete and mentor and fuses those energies into a unique competitive differentiation in the market

On a personal note, before working with Jahaan, I was primarily focused on brand building for consultants. However, through our experience, I realized that many of my clients think they want to start a consulting business when they want to create a coaching business. That's when I began to focus on serving both consultants and coaches and changed my process to include coaching around this upfront. 

Next steps:

  • Do what you need to do to step into your power. If you are still looking for validation and unhappy where you're working, it's time to act! https://jahaanblake.com/ 
  • If you want your own business but aren't sure what type of business you want, I got you. Let's chat. Head on over to www.betsyjordyn.com/schedule and book some time with me. 

About my guest: Jahaan Blake is a 15-year front-office employee turned Career Coach & Fan Experience, Consultant. While working for the Boston Red Sox, Los Angeles Dodgers, and Chicago Cubs, her favorite part of the role was helping others level up their career. That's exactly what she does today! Jahaan empowers women with what she has learned in the Major Leagues. She helps high-achieving women in sports and entertainment who feel stuck, frustrated, and defeated find their voice and tackle whatever keeps them from getting what they want out of their career.

About me: I'm a Brand Positioning Strategist that helps consulting and coaching business owners clarify their brand positioning and messaging, create a website presence that positions them as sought-after experts, land clients with ease and integrity, and take their place as thought leaders and influencers in their niche. My mission is to help consultants and coaches monetize their best-at strengths and authentic passions to make a bigger difference in the world. Check out my brand strategy, messaging, and design services at https://www.betsyjordyn.com.

Connect on LinkedIn:


Download my free guide on how to clarify and own your unique position in the crowded consulting and coaching market: https://www.betsyjordyn.com/opt-in

Learn more about my Brand Positioning and Messaging strategy services: https://www.betsyjordyn.com/services

Schedule a consult call to talk about what you need to do to get seen and paid as the expert you already are: https://betsyjordyn.as.me/schedule

Related Blog, Video, or Podcast Episode:

How to Find Joy and Confidence in Your Strengths with Jennifer Starns

How To Align Your Business To Your Superpowers with Renee Brauns

Four Types of Superpowers for Consultants and Coaches

How to Reverse Engineer Your Fear with Roy Bell

Reposition Your Strengths to Create Your Dream Business with Roy Bell



Are you interested in starting your own business or getting your existing consulting or coaching business to stand out in the marketplace? Then, check out my FREE resources to help you get instant traction and accelerate your success! Click here for free goodies.

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