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How to Find Joy and Confidence in Your Strengths with Jennifer Starns

brand messaging & positioning Apr 21, 2022

Do you have your own business? Does it bring you joy? 

Are you thinking seriously about starting your own business and want one that brings you joy but need a push of encouragement?

Get ready for actionable inspiration from Jennifer Starns. She is a seasoned software turned career mentor to aspiring software consultants.

Over the past year, we've been working together on her business brand, positioning strategy, visual branding, website copy, and design. Plus, Jennifer just formally launched her coaching practice a couple of weeks ago. 

Jennifer and I talked about her journey into business ownership and how she overcame this hidden challenge that many mid-career people face when starting their business - the expertise they formally created through their education and experience isn't the expertise they want to use to build a business.

On the surface, Jennifer's most logical business model was to start her own software consulting. But her heart wasn't in it because something else that she knew was meant for her related more to this informal expertise she developed alongside her formal expertise. Jennifer is great at mentoring other people, especially heart-centered, logical women, and equipping them for success as software consultants. 

In this interview, you'll hear:

  • How Jennifer discovered who she was passionate about serving
  • How we unearthed Jennifer's superpower, which is different from her original career, and how it ignites her joy
  • Why living in strength and joy by using your gifting goes beyond finding your strengths
  • Jennifer's passion for serving her niche and how she uses her superpowers to meet these needs
  • How the transformational process of creating Jennifer's brand spilled into the rest of her life 

Today, Jennifer and I talk about how she got to this a-ha moment, the joy it created in her, and how that joy generated fuel and momentum to get her business launched and get outside her comfort zone and start marketing herself, which was very new for her. 

Next steps:

  • Reach out to Jennifer if you are a woman who wants to build a dream career and life you love as a software consultant. Learn more.
  • Find resources and tools to help you start a business, figure out how to express what you do, build a website and create proposals that get paid as an expert. www.betsyjordyn.com/downloads 
  • Schedule a call with me if you are ready to launch into your brand positioning and craft a consulting or coaching business that aligns with your superpowers and brings you joy! 

About the guest: Jennifer Starns has been a successful IT professional and software consultant for over 20 years. Throughout this time, she built a career that delivered high income and unlimited opportunities to make a difference, alongside an integrated work/life. She resigned from her job and started a coaching business to focus on her mission - to equip and empower talented, ambitious, tech-friendly, and relational women who like to take charge of their careers by filling the void in the tech industry. Learn more.

About me: I'm a Brand Positioning Strategist that helps consulting and coaching business owners clarify their brand positioning and messaging, create a website presence that positions them as sought-after experts, land clients with ease and integrity, and take their place as thought leaders and influencers in their niche. My mission is to help consultants and coaches monetize their best-at strengths and authentic passions to make a bigger difference in the world. Check out my brand strategy, messaging, and design services at https://www.betsyjordyn.com.

Connect on LinkedIn:


Download my free guide on how to clarify and own your unique position in the crowded consulting and coaching market: https://www.betsyjordyn.com/opt-in

Learn more about my Brand Positioning and Messaging strategy services: https://www.betsyjordyn.com/services

Schedule a consult call to talk about what you need to do to get seen and paid as the expert you already are: https://betsyjordyn.as.me/schedule

Related Blog, Video, or Podcast Episode:

How To Align Your Business To Your Superpowers with Renee Brauns

Reposition Your Strengths to Create Your Dream Business with Roy Bell

How To Create A Strong Future and Brand Position with Jared Nichols

How to Build Your Business on the Best of Your Career with Lori Smith



Are you interested in starting your own business or getting your existing consulting or coaching business to stand out in the marketplace? Then, check out my FREE resources to help you get instant traction and accelerate your success! Click here for free goodies.



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