If you have ever wondered whether your current niche is the right one for you, you are not alone. I work with purpose driven consultants and coaches every day who feel unclear, overwhelmed, or stuck in a niche that no longer fits. In my recent conversation with my client Brad Johnson, we walked through what it really takes to clarify your niche and position your brand for growth.

In this article, I am sharing the lessons from that conversation and the real turning points that helped Brad land absolute clarity about who he serves and why it matters.

What Your Niche Actually Is

Most people think their niche is a choice between their strengths. That is not true. Your niche is your brand positioning. It defines who you help, the problem you solve, and the unique way you connect your value to their needs. Everything you build in your business sits on this foundation.

If your niche feels foggy, you will spin your wheels with content, networking, and offers that never land.

Why It Is Normal to Struggle With Choosing a Niche

Brad and I talked about how even high performers struggle to narrow things down. When you can help a lot of people, choosing one ideal client can feel limiting. Coaches especially fear excluding potential clients. Brad felt the same way. He could support executives, endurance athletes, founders, and leaders from many industries. The real challenge was finding the deeper throughline.

That struggle is not a sign that something is wrong. It is part of the process of clarity.

The Breakthrough That Changed Everything

The breakthrough came when we realized Brad’s ideal client was not an industry. It was an identity. Science driven entrepreneurs who have grown their companies through technical expertise but are now the bottleneck to their own success. They do not just need general coaching. They need a structured, science backed process to become strategic leaders.

Once this clicked, everything became easier. His offers, messaging, and conversations gained immediate traction.

Why Ideal Client Clarity Is a Game Changer

When Brad tested his new message at a simple breakfast meeting, the person across the table said “you just described me.” Not only did he want to work with Brad, he had fifty more people in his industry he wanted to introduce him to.

This is the power of describing the person, not the process. You do not need perfect offers or a finished website. You need clarity that resonates.

Signs It Might Be Time to Change Your Niche

Here are common indicators you may need a niche pivot, drawn from our conversation:

• You feel unclear about who you are meant to work with

• Your current clients do not energize you

• You struggle to articulate your value in a way that lands

• You know you can help many people, but you cannot narrow it down

• You are reinventing yourself but do not know how to express it clearly

If any of these sound like you, clarity work is the next right step.

Next Steps

1. Reflect on Your Own Niche Clarity
   Take 5 minutes to notice where your positioning feels foggy, confusing, or too broad. Awareness is the first step toward real clarity.

2. Identify the Patterns in Your Best Clients
   Think about the clients you love working with. Write down the common traits they share and the problems they bring you.

3. Assess Where You Might Be the Bottleneck
   If your brand or message feels all over the place, ask yourself if you are avoiding narrowing down because it feels risky.

4. Get Support Instead of Spinning
   You do not need to figure this out alone. Book a Clarity Conversation and let me help you land your niche with confidence and direction. Click here to book a call.

Your niche is not a limitation. It is the doorway to deeper purpose and stronger results. As Brad said in our conversation, you do not have to wait until you feel ready. Take the leap toward clarity now, not later. Your ideal clients are already out there. You just need the message that helps them recognize themselves in your story.

If you want help getting there, schedule a call and let’s find the niche that fits the business you are truly meant to build.

Other posts you might enjoy:

• How to Get Your Business Mojo Back When You Feel Out of Alignment
• The Brand Messaging Process Consultants Need for Clarity and Confidence
• Why Your Expertise Might Be Costing You Clients

About the guest: Brad Johnson is a high-performance coach who works with driven leaders who want to excel in business, health, family, and impact without burning out. Drawing on performance psychology and years of coaching high-achievers, he helps clients break through mental and physical obstacles so they can lead, live, and perform at their best. Brad partners with executives and founders who feel stuck or unfocused and need clear systems, structure, and support to match their ambition. Through customized strategies and tools, he helps them become the kind of leader who can grow a thriving company and still be fully present at home.

About me: Betsy Jordyn is a brand messaging strategist and business mentor for purpose-driven consultants and coaches. With a background in organizational development—including a consulting career with Disney—she helps experts clarify their unique value, position themselves strategically, and build businesses that deliver impact, income, and personal fulfillment. Connect with Betsy Jordyn to clarify your message, elevate your brand, and attract the clients you're meant to serve. Start here → https://www.betsyjordyn.com/services