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Consulting Matters Blog

 Are You Selling a Service… or a Transformation?

Is your consulting or coaching business truly positioned for the level of impact and income you want?

In this Consulting Matters interview, I sat down with to unpack what it really means to move from services into transformation. And this is not jus...

If you are thinking about starting a consulting or coaching business, there is a question I wish more people would ask at the beginning:

Am I building the right business… or just getting into business?

Because those are not the same thing.

Many experienced professionals leave leadership roles wit...

If you had asked me a few years ago what branding was really about, I would have said clarity. Differentiation. Positioning.

All true.

But recently I realized something deeper.

Branding is about trust.

That realization did not come from a marketing book or a strategy session. It came from sittin...

Have you ever poured your heart into a leadership development engagement or culture change initiative, watched it fall flat, and then beat yourself up thinking, “What did I do wrong?”

What if I told you it’s not you. You’re advising inside a system that is fundamentally misaligned with the very thi...

If you are a purpose-driven consultant or coach, chances are you have introduced yourself using one of those titles more times than you can count. And every time you do, you probably see the same reaction.

A pause.
A polite nod.
And then the question: “So… what does that actually mean?”

That moment ...

I’ve identified three types of expertise that consultants and coaches have to make it super easy for you to name and claim yours and discover how to use the right expertise as the foundation of your profitable, purpose-driven business that you and your clients love.

Last week I shared some big pict...

I really thought I understood the value of what I do as a brand positioning and messaging strategist. I have been honing my process for over ten years, working with hundreds of consultants and coaches.

Then I decided to write a book.

Well, technically, a workbook.

That decision forced me to take ...

If you love Disney, not just the parks but the thinking behind them, this episode is for you.

And if you are a consultant or coach who wants to communicate the value of your work more clearly, more humanly, and with more impact, this episode may change how you think about storytelling entirely. It ...

For a long time, I thought clarity came from working harder on my own.

More thinking.
More refining.
More figuring it out in my head.

But this recent podcast conversation reminded me of something I think many consultants and coaches quietly experience:

Trying to grow your business alone makes every...

Choosing the right name for your consulting or coaching business is one of the most important decisions you’ll make, yet many entrepreneurs rush it or base it on what “sounds cool.” The truth is, your business name impacts your visibility, your credibility, and your ability to grow long-term.

In th...

If you are a consultant or coach struggling to choose your niche or land the plane on your ideal client, you are not alone. In fact, this is one of the most common places I see smart, capable, purpose-driven professionals get stuck.

Choosing an ideal client should feel clarifying, but instead it...