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Consulting Matters Blog

Inspiration and strategy for
transformational consultants and coaches
to own their value
and position themselves for 
SIGNIFICANT IMPACT & INCOME!

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10 Steps to Content that Attracts the Right clients

When the referrals dry out, and you need new ways to attract new consulting or coaching clients, you’re going to start thinking about content marketing.

It might start with wanting to post more on social media.

It could also include building your own platform, like a blog, podcast, or YouTube cha...

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4 Steps to a Brand That Attracts Executives and High-Achieving Professionals (even if you’re just getting started)

Ready for bigger clients and opportunities, particularly consulting to and coaching executives, leaders, and other high-achieving professionals, but not sure how to make it happen?

Something along the lines that this is a question that I get asked all the time, not just because of the work I curren...

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Command The Fees You Deserve with Casey Brown

Clients do not pay you what you are worth.
They pay you what they think you are worth. But good news... you control their thinking.

This simple truth captures the tension so many consultants and coaches feel every time pricing enters the conversation. You are smart. You are experienced. You have

...
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Should You Switch Your Consulting or Coaching Niche? How I Helped Brad Johnson Find Clarity

If you have ever wondered whether your current niche is the right one for you, you are not alone. I work with purpose driven consultants and coaches every day who feel unclear, overwhelmed, or stuck in a niche that no longer fits. In my recent conversation with my client Brad Johnson, we walked thro...

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How to Get Your Business Mojo Back When You Feel Out of Alignment

 

If you have been a consultant or coach for a while, you may reach a moment when the business you once loved no longer feels like it fits. I have been there too. In fact, it is one of the most common seasons my clients walk through. We invest years of expertise, money, and energy into a business w...

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The Brand Messaging Process Consultants Need for Clarity and Confidence

 If you are a consultant or coach who feels like your messaging has not caught up with who you are now or where you want to go next, you are in the right place.

In this post, I am taking you inside my full brand positioning and messaging process. This is the exact process every client goes through ...

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Why Your Expertise Might Be Costing You Clients

If you’ve ever watched someone’s eyes glaze over when you explain what you do, you might be caught in the curse of knowledge.

The curse of knowledge happens when we’ve spent so much time mastering our expertise that we forget what it’s like to not know what we know.

As consultants and coaches, we ...

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5 Signs You Have a Brand Messaging Problem (and How to Fix It)

Clear and compelling brand messaging is one of the most important foundations of a successful consulting or coaching business. Yet it is often overlooked or minimized. Many consultants think they have a marketing challenge or a confidence issue, when in reality the struggle starts with how they talk...

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Why I Almost Hid My $1 Million Milestone (and What It Taught Me About Success)

When was the last time you paused to celebrate your growth or a major milestone in your consulting or coaching business?

If you’re like me, you might find it easier to share your mistakes than your successes. Recently, I was challenged to face this truth head-on and it all started with an award fro...

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Email Marketing.... Is it worth it for consultants and coaches?

 How to Build Relationships That Convert

Have you been hearing about lead magnets, opt-in offers, and list building, but you’re not sure how it all works or what it really means for your consulting or coaching business? You’re not alone. So many purpose-driven professionals shy away from email mark...

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How to Build a Site That Attracts, Converts, and Builds Credibility

Why Your Website Matters More Than You Think

Is your website quietly costing you opportunities? Many consultants and coaches treat their sites like online resumes, but a high-performing consulting website is so much more.

Your website is not just a digital business card. It is your credibility and...

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Karen Laos Shows Consultants and Coaches How to Confidently Charge Their Worth

Pricing isn’t just about setting a number. For consultants and coaches, it’s about confidence, clarity, and communicating the true value of your work. Too often, we discount, undercharge, or tie our worth to the number of hours we put in. The truth is: clients aren’t investing in your time, they’re ...

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