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Welcome to the
Consulting Matters Blog

Inspiration and strategy for
transformational consultants and coaches
to own their value
and position themselves for 
SIGNIFICANT IMPACT & INCOME!

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Why I Almost Hid My $1 Million Milestone (and What It Taught Me About Success)

When was the last time you paused to celebrate your growth or a major milestone in your consulting or coaching business?

If you’re like me, you might find it easier to share your mistakes than your successes. Recently, I was challenged to face this truth head-on and it all started with an award fro...

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Email Marketing.... Is it worth it for consultants and coaches?

 How to Build Relationships That Convert

Have you been hearing about lead magnets, opt-in offers, and list building, but you’re not sure how it all works or what it really means for your consulting or coaching business? You’re not alone. So many purpose-driven professionals shy away from email mark...

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How to Build a Site That Attracts, Converts, and Builds Credibility

Why Your Website Matters More Than You Think

Is your website quietly costing you opportunities? Many consultants and coaches treat their sites like online resumes, but a high-performing consulting website is so much more.

Your website is not just a digital business card. It is your credibility and...

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Karen Laos Shows Consultants and Coaches How to Confidently Charge Their Worth

Pricing isn’t just about setting a number. For consultants and coaches, it’s about confidence, clarity, and communicating the true value of your work. Too often, we discount, undercharge, or tie our worth to the number of hours we put in. The truth is: clients aren’t investing in your time, they’re ...

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How Your Discovery Meetings Propel Your Income and Influence

Why the Discovery Meeting Is the Most Important Meeting You Will Ever Have

A discovery meeting is not just an intro call or free consult. It is the moment of truth that defines your influence, impact, and income. It sets the tone for your entire client engagement, dictating how you are positioned, ...

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Why ROI is Your Competitive Edge as a Consultant

One of the biggest struggles consultants and coaches face is proving their value in a way that resonates with business leaders. We know the transformation we bring. We see the impact in the people we work with. But too often, that gets lost in translation when it comes to the language of executives ...

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Why Some Consultants Land Bigger, Better Engagements

Why do some consultants and coaches consistently land strategic, higher-impact, and higher-paying client engagements? The truth may surprise you. It’s not about having better sales tactics or more polished proposals. Instead, it comes down to a mindset shift and a process I call Partnership Setup™.

...
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Japan Study Trip to Japan Leadership Immersion: A Data-Driven Approach to Messaging and Positioning

When I invited Katie Anderson onto the Consulting Matters podcast, we talked about the ROI she achieved by elevating her strategic positioning and messaging. What we didn’t cover in depth on the episode was the behind-the-scenes process that completely shifted the way I now approach brand messaging ...

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Why Lean Consultants Must Level Up Their Positioning and Messaging with Katie Anderson

As a consultant, I’ve seen firsthand how powerful Lean and continuous improvement can be in transforming organizations. But I’ve also noticed a recurring challenge: practitioners often struggle with how to position themselves and clearly communicate the value of their work.

That’s why I was thrille...

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The ROI of Clarifying Your Brand Positioning: Lessons from My Work with Katie Anderson

When consultants ask me if clarifying their brand positioning and refining their messaging really creates revenue, my answer is simple: absolutely. This isn’t just a “nice-to-have” marketing exercise—it’s one of the most powerful investments you can make in your business.

In this episode of Consult...

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Value Proposition Examples for Consultants and Coaches

Need a consulting value proposition or coaching value proposition that clearly explains what you do as a consultant or coach and why it matters – and resonates with leaders and high-achieving professionals – but not sure how?

Don’t worry, you’re not alone.

This is one of the biggest struggles ALL ...

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Lean: The Unsung Hero of Employee Engagement That Actually Works

For years I got lean all wrong. I thought it was all about process efficiency, charts, checklists, and cutting costs. I could not have been more mistaken. The real magic of lean is about people. It is about respecting them, empowering them, and creating workplaces where their ideas and talents can t...

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