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How To Turn Your Strength Into A Sought-After Brand | Behind The Scenes Tutorial

2 - brand messaging & positioning 3 - credible websites that convert 5 - thought leadership May 05, 2022

How do you build a brand?

If you've been listening to my series on "owning your strengths," you want a high income and high-impact coaching or consulting business that leverages your strengths!

Strengths are the key to helping you activate your passion and purpose in the world. You're convinced that you deserve the time and control over your earning power. Most consultants and coaches eventually face the big challenge that you can't just "get out there and get clients." If you want more than going from invoice to invoice or client to client, you need a platform that attracts your target audience so you don't have to convince them to work with you. You need more, and that's where this episode comes in! Today, I'm going to share how to make all this happen.

Over the last few weeks, I've given you examples of how my clients have created their attraction model. You've met Roy Bell, Renee Brauns, Jennifer Starns, and Jahaan Blake! Today, I'm going to take you deeper so you learn more about how we go about doing this through the brand positioning and website building process.

I'm going to take you behind the scenes and into the HOW.

In this episode, you'll hear:

  • How to go beyond going invoice to invoice
  • Best practices from people who have recently launched and people who've been doing this a while
  • The number one secret/strategy/shift to create your premium brand and positioning 
  • Techniques and tools to help you price yourself right and close deals
  • The "get seen and paid as an expert" framework 

Next steps:

  • Think about how you serve and the problem you solve.
  • Identify one change that will turn your website into a lead generation and conversion machine.
  • Create a short article, social post, or video about the question you get asked all the time.
  • Apply the secret that will help you shift your copy, website, services, and pricing to help you create a premium brand position.
  • And if you need help, book time with me. 

About me: I'm a Brand Positioning Strategist that helps consulting and coaching business owners clarify their brand positioning and messaging, create a website presence that positions them as sought-after experts, land clients with ease and integrity, and take their place as thought leaders and influencers in their niche. My mission is to help consultants and coaches monetize their best-at strengths and authentic passions to make a bigger difference in the world. Check out my brand strategy, messaging, and design services at https://www.betsyjordyn.com.

Connect on LinkedIn:


Download my free guide on how to clarify and own your unique position in the crowded consulting and coaching market: https://www.betsyjordyn.com/opt-in

Learn more about my Brand Positioning and Messaging strategy services: https://www.betsyjordyn.com/services

Schedule a consult call to talk about what you need to do to get seen and paid as the expert you already are: https://betsyjordyn.as.me/schedule

Related Blog, Video, or Podcast Episode:

Step Into Your Power As A Consultant And Coach with Jahaan Blake

How to Find Joy and Confidence in Your Strengths with Jennifer Starns

How To Align Your Business To Your Superpowers with Renee Brauns

Four Types of Superpowers for Consultants and Coaches

How to Reverse Engineer Your Fear with Roy Bell

Reposition Your Strengths to Create Your Dream Business with Roy Bell



Are you interested in starting your own business or getting your existing consulting or coaching business to stand out in the marketplace? Then, check out my FREE resources to help you get instant traction and accelerate your success! Click here for free goodies.

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