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Boost Your Online Presence Using Warm Website Photography with Suzanne Rothmeyer (Ep72)

Can your image make or break your business's success? Find out how personal branding photography can transform your online presence and create a powerful connection with potential clients. Join me, Betsy Jordan, as I chat with the incredibly talented Suzanne Rothmeyer, a photographer with over 20 years of industry experience and a specialization in personal branding photography.

We dive into the evolution of marketing, discussing how the traditional marketing template is becoming less effective, especially with women now making 70-80% of all purchasing decisions. Learn how to build trust and relationships with your audience by showcasing a warm and authentic image of yourself on your website. Plus, don't miss Suzanne's valuable insights into the power of fashion, preparation, and collaboration when creating your visual brand.

Get ready to level up your image game as we explore the world of personal branding photography with Suzanne Rothmeyer. Discover the criteria to look for in a brand photographer and how investing in yourself can lead to business success. So tune in and let's transform your online image together!

In this episode, you'll hear:

  • The importance of personal branding photography
  • The use of warm images for modern marketing
  • Authenticity in branding and photography
  • How to boost your online image with branding photography
  • Why investing in yourself is critical for business success

Where to dive in:

(0:00:00) - The Importance of Personal Branding Photography (8 Minutes)

Suzanne Rothmeyer, a photographer with over 20 years of experience in the industry, chats about how she got into photography and why she specializes in photography specifically for people who have websites. We discuss how she works with her clients to create amazing, warm, and relatable images for their website. Lastly, we talk about the standards and expectations we as women have for ourselves, and how Suzanne had to go through her own process of self-reflection to get on her own website.

(0:08:05) - Warm Images for Modern Marketing (9 Minutes)

Suzanne Rothmeyer, a professional photographer with over 20 years of experience, has used her expertise to help her clients make the connection between their values and brand through the use of photography. We discuss why preparation is key when it comes to pivoting, and how marketing has changed with women now making the majority of buying decisions. We explore the difference between older, obsolete forms of marketing and creating a connection with a potential client, and why stock photos may not be the best way to make a lasting impression. Finally, we touch on the importance of visuals for both men and women when making a connection.

(0:16:43) - Visual Branding Professionalism (14 Minutes)

We discuss the importance of conveying professionalism in photos and how traditional definitions are changing. We explore how elements like location, color palette, wardrobe, styling, hair and makeup can create a professional looking image while still being warm and relatable. We also highlight how repetition and familiarity can build trust and relationships when it comes to business. Finally, we recognize the significance of the work consultants and coaches do, and how having a variety of images of yourself can help clients feel comfortable and build trust with you.

(0:30:34) - Authenticity in Branding and Photography (14 Minutes)

We explore the power of fashion and how clothing choices can be used to tell a story. We look at how to be intentional with clothing choices and the impact it can have on conveying a professional image. I share tips on how to find or hire a stylist to help create a look that reflects your style and value proposition. We also discuss how having a vision and being prepared can help bolster confidence and make the photo shoot process an enjoyable one.

(0:44:22) - Online Image Boost With Branding Photography (11 Minutes)

We discuss the criteria someone should be looking for in a brand photographer. Understand the different platforms for a hero shot, be willing to collaborate with a team, be friendly and make you feel at ease, and understand lighting and posing. We talk about how a brand photographer that meets these criteria can help with clients trusting you faster and being more effective in your work.

(0:54:53) - Investing in Yourself for Business Success (6 Minutes)

We explore how to best invest in yourself when transitioning careers or starting a new business. We discuss the importance of treating yourself as a business, and the value of being prepared for unexpected opportunities. We also look at how to be intentional with fashion choices to tell a story, and the criteria for finding the right brand photographer. Ultimately, we emphasize the need to take your career and your image seriously, and how that investment will pay off.

(1:00:32) - Photographer Confidence and Podcast Promotion (1 Minutes)

We discuss the importance of investing in yourself and treating yourself as a brand. We look at how to make yourself feel confident and ready for a shoot and how to best use fashion to tell a story. We also explore what criteria you should be looking for in a brand photographer and how to collaborate with them to get the best results. Thank you for tuning into this episode of Enough Already and don't forget to rate and review us on Apple Podcasts!

Next steps:

About the guest: Susan always knew the power of a rock-solid brand – from a degree in graphic design to a corporate career as a marketer earning a six-figure salary. She was always drawn to the visuals of it all...everything about a brand could be summed up in a photograph, from the promises they make to the dreams they’ll create. Her resume grew as she attended Photographic Center Northwest, and before she knew it, she was drawing from years of experience in visual identity to creating portraits of people from all walks of life. In her time away from the studio, that’s where the camera stays – she committed to being as fully present with those she photographs as she is with friends and family. She shows up for those in front of her camera with the energy she draws from time off the grid, time to reflect, and time with the ones she loves. 

About me: Betsy Jordyn is a Brand Positioning Strategist that helps consulting and coaching business owners clarify their brand positioning and messaging, create a website presence that positions them as sought-after experts, land clients with ease and integrity, and take their place as thought leaders and influencers in their niche. Her mission is to help consultants and coaches monetize their best-at strengths and authentic passions to make a bigger difference in the world. Check out her brand strategy, messaging, and design services at https://www.betsyjordyn.com


Download my one of my free resources to help you accelerate your success: https://www.betsyjordyn.com/downloads 

Learn more about my brand messaging and positioning services: https://www.betsyjordyn.com/services 

Schedule a consult call to talk about what you need to do to nail your messaging and rock your copy so you can stand out in the market and attract clients: https://betsyjordyn.com/schedule 

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