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The Art of Storytelling In Brand Building with Diane Diaz (Ep 66)

Diane Diaz talks about the art of storytelling in brand building!

Diane is a coach and consultant who has helped countless businesses and individuals connect with their audiences through the power of storytelling.

In this episode, we discuss how coaches and consultants can use their personal stories to attract and engage clients, the key elements of a successful brand story, and some common mistakes to avoid when telling your story. So, grab a notebook and get ready to learn some valuable insights from our expert guest, Diane Diaz.

Hear about the power of storytelling and its connection to personal branding as Diane and I discuss how incorporating personal narratives can humanize your brand and make it more relatable to your audience. We also touch on the importance of using storytelling in marketing and sales conversations, as well as in corporate settings.

Get the initial steps to integrate storytelling into your professional journey and the basic stories every business should use!

In this episode, you'll hear:

  • How to use storytelling for career success
  • How to use storytelling for brand building and sales
  • What storytelling looks like in corporate settings
  • The power of storytelling for connection
  • How to help others through storytelling

Where to dive in:

(0:00:00) - Storytelling for Career Success
(0:06:38) - Storytelling for Brand Building and Sales
(0:17:59) - Storytelling in Corporate Setting
(0:31:21) - Telling Your Story Through Sales
(0:35:46) - Connecting Through Storytelling
(0:42:51) - The Power of Storytelling for Connection
(0:48:57) - Help Others Through Storytelling

Next steps:

  • If you'd like to work on your brand building and crafting stories that propel your message and connect with your ideal client, schedule a FREE strategic clarity call at www.betsyjordyn.com/schedule
  • if you’re a Purpose To Profits member, mark your calendar for our next “Quick Win” webinar/masterclass, which will be on 05/02, "Crafting a Memorable 'What I Do' Script." In this masterclass, we’ll discuss creating a script that clearly communicates what you do that is memorable and attention-grabbing. You’ll also learn how to tailor your script to different audiences and networking situations. And if you’re not a member, definitely join now and be a part. You can join for as little as $297 and go to www.betsyjordyn.com/academy.

About the guest: Diane is the lead Speaking Coach and a Personal Brand Strategist with Speaking Your Brand®. Diane regularly speaks on personal branding, LinkedIn strategy, and women’s empowerment. Diane has a Master’s degree in Business Administration, with years of experience in branding, marketing, and public speaking. She is also an Ironman triathlete and enjoys fitness and listening to podcasts.

About me: Betsy Jordyn is a Brand Positioning Strategist that helps consulting and coaching business owners clarify their brand positioning and messaging, create a website presence that positions them as sought-after experts, land clients with ease and integrity, and take their place as thought leaders and influencers in their niche. Her mission is to help consultants and coaches monetize their best-at strengths and authentic passions to make a bigger difference in the world. Check out her brand strategy, messaging, and design services at https://www.betsyjordyn.com


Download my one of my free resources to help you accelerate your success: https://www.betsyjordyn.com/downloads 

Learn more about my brand messaging and positioning services: https://www.betsyjordyn.com/services 

Schedule a consult call to talk about what you need to do to nail your messaging and rock your copy so you can stand out in the market and attract clients: https://betsyjordyn.com/schedule 

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