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How Use LinkedIn to Attract Your Dream Clients (in Less Time) with LinkedIn Expert Lisa Kanda  (Ep68)

Are you ready to harness the power of LinkedIn to make authentic connections with your ideal clients and elevate your presence on this essential platform?

Okay, so here’s the thing about LinkedIn...

If you’re a consultant or coach (or aspiring to become one), you’re probably on LinkedIn already because you know it’s the best social platform for your type of business.

If you’re a consultant wanting to work with an organization, this is likely the ONLY platform C-Suite executives are on. And if you’re a coach wanting to land professional clients, they are there too.

But LinkedIn doesn’t come without its challenges - the time suck, plus the uncertainty if you’re doing the right things. And the ick we all get from those non-stop “connection” requests are cold-call sales in disguise.

It’s, for this reason, I’m excited to have Lisa “Less is More” Kanda on the show.

Lisa Kanda is a LinkedIn marketing expert who is passionate about efficiency and authenticity. She shares her journey from corporate marketing to becoming a LinkedIn specialist and the evolution of the platform since Microsoft's acquisition.

We dive into practical tips for building your brand, engaging with content, and creating an effective LinkedIn strategy that delivers outstanding results without wasting your time. Lisa also shares the impact of the pandemic on LinkedIn's opportunities and how to navigate its features for maximum benefit. We discuss the importance of consistency on the platform, how the algorithm works, and how to build authentic relationships through strategic activities.

In this episode, you'll hear:

  • How to make authentic connections with ideal clients on LinkedIn efficiently, standing out and avoiding the time suck
  • How to build trust, create a great first impression, optimize profile, establish connections, engage with content, and Lisa's corporate marketing experience discussed on LinkedIn
  • Why you need to establish consistency on LinkedIn, engage with others, build relationships, and the importance of patience
  • How to create an effective LinkedIn strategy, emphasizing native posts, consistency, and driving traffic

Where to dive in:

(0:00:13) - Maximizing LinkedIn for Consultants and Coaches (5 Minutes)

I'm joined by Lisa, an expert in LinkedIn marketing, to discuss how we can make the most of our time on the platform to make authentic connections with our ideal clients. We talk all about how to use LinkedIn efficiently and how to stand out and be genuine in our approach - all without getting caught up in the time suck. Plus, she's offering a free masterclass for members of the Purpose to Profits Academy to maximize your LinkedIn potential. Don't miss out!

(0:04:48) - LinkedIn and Social Media for Business (13 Minutes)

Lisa shares her background in corporate marketing and how she became an expert in LinkedIn social media as an early adopter. We discuss how the pandemic has elevated the opportunities for LinkedIn, and how the platform has changed since Microsoft bought it. Lisa shares how LinkedIn has become more feature-rich and accessible for B2B companies, and what these features are.

(0:17:42) - Building Your Brand on LinkedIn (12 Minutes)

Continuing the conversation with Lisa, an expert in LinkedIn marketing, we explore how to build an effective brand on the platform and create an authentic connection with your audience. We emphasize the importance of building trust and creating a great first impression, as well as strategies for optimizing your profile, establishing connections, and engaging with content. Lisa shares her background in corporate marketing and her experience as an early adopter of LinkedIn, and we discuss how the pandemic has changed the way we use the platform.

(0:30:09) - Consistency and Relationship Building on LinkedIn (6 Minutes)

Continuing the conversation with Lisa, we discuss the importance of consistency on LinkedIn. We learn how the algorithm works and how it decides which content to show in your feed. Lisa shares that it's not enough to just post, but we need to engage with others to stay top of mind and build authentic relationships. We also learn that expecting immediate results from one post is not realistic and that it takes time to build relationships on the platform.

(0:36:10) - LinkedIn Strategy and Consistency (13 Minutes)

Continuing the conversation with Lisa, an expert in LinkedIn marketing, we learn about how to create an effective strategy for amplifying content on the platform. Lisa shares her insight on how to be intentional in the content you are sharing, how to be strategic in your comments, and the importance of using native posts rather than external links to get the most out of the platform. We also discuss the importance of consistency and how to drive traffic back to your website.

(0:49:12) - LinkedIn Challenge and Personal Coaching (4 Minutes)

We continue our conversation with Lisa, an expert in LinkedIn marketing, discussing the importance of consistency on the platform and how to make the most of our time to create authentic connections. We learn about the algorithm and how it helps with strategic activities to achieve the best results. We also discuss how to structure a LinkedIn post for greater engagement, how to tell inspirational stories, and how to use the mobile app as a ninja trick to save time. Lisa also introduces her free and paid programs to help listeners get more consistent on LinkedIn in 40 minutes or less, and end with a challenge to help listeners decide if LinkedIn is a key part of their marketing strategy.

(0:53:21) - Maximizing LinkedIn Success (8 Minutes)

I'm continuing the conversation with Lisa to discuss how to make the most of our time on LinkedIn. We talk about how consistency is key to getting noticed, and Lisa shares her program, as well as other free resources available on YouTube and within LinkedIn. We also discuss the importance of setting goals and measuring our progress on the platform. Finally, we wrap up by looking at how we can make ourselves accountable for our progress.

Next steps:

  1. Don't miss out on Lisa's free masterclass on 05/16/23 for members of the Purpose to Profits Academy, where she'll teach simple techniques for meeting your dream clients in less time and share powerful networking building strategies that generate leads on autopilot. Join us as we explore the ins and outs of LinkedIn for consultants and coaches, and learn how to maximize your potential on this game-changing platform. Join now: https://www.betsyjordyn.com/academy

About the guest: Lisa Kanda helps businesses and entrepreneurs learn how to establish and grow their online presence to get visible, connect with their ideal client, and use their digital real estate in a strategic, effective way to see results. Most likely you’ve been in business long enough where you’re not starting from scratch with your marketing and social media, but just when you think you had it figured out; these platforms change the rules! It can be frustrating and overwhelming. She takes overwhelming technology and break it down into easy, understanding steps that help you succeed.

About me: Betsy Jordyn is a Brand Positioning Strategist that helps consulting and coaching business owners clarify their brand positioning and messaging, create a website presence that positions them as sought-after experts, land clients with ease and integrity, and take their place as thought leaders and influencers in their niche. Her mission is to help consultants and coaches monetize their best-at strengths and authentic passions to make a bigger difference in the world. Check out her brand strategy, messaging, and design services at https://www.betsyjordyn.com


Download my one of my free resources to help you accelerate your success: https://www.betsyjordyn.com/downloads 

Learn more about my brand messaging and positioning services: https://www.betsyjordyn.com/services 

Schedule a consult call to talk about what you need to do to nail your messaging and rock your copy so you can stand out in the market and attract clients: https://betsyjordyn.com/schedule 

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