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Four Stories Your Consulting and Coaching Business Needs (Ep65)

I talk a lot about the importance of brand messaging on this show and with my clients 1:1.

And for sure, brand messages are essential for your business - you want to ensure that your ideal client knows what you offer and what makes you unique.

But storytelling takes things to a whole new level.

Storytelling is all about building emotional connections with your ideal clients and creating a sense of authenticity and identity for your brand. It's not just about communicating your business value - it's about connecting with your client on a deeper, more personal level.

When you incorporate storytelling into your marketing and branding strategies, you're not just telling people what you do; you're showing them who you are.

This emotional connection is crucial for consultants and coaches, where trust and credibility are key.

You might think that you don't have exciting stories to tell, that it's just a gimmick, or that your clients won't care. But that is not the case!

Today I'll be going over the four stories your business needs and give you some tips on how to get started in crafting those stories.

In this episode, you'll hear:

  • The four stories that a business needs
  • How to get started in crafting those stories
  • Four key stories that consultants and coaches should consider sharing in their business
  • Incorporating storytelling into marketing to create a more meaningful and impactful presence for your business
  • Why curating and practicing stories is vital to create a competitive edge

Where to dive in:

[02:34] Learn how to share your, "What I do..." story and the framework you need to use.

[06:45] Craft your business backstory and craft it to the person you're talking to.

[14:25] Hear about the most important story you'll tell, your "WHY story." 

[18:59] Tune in for the big recap and what you need to do next.

Next steps:

  • Curate the stories that relate to your business – your own stories and client stories. 
  • Pick one of the stories to focus on first -I’d recommend you start with the “what I do” story since it’s the least vulnerable and the one you’ll use the most and then practice it
  • If you want to take your storytelling to the next level – definitely join us in the Purpose to Profits Academy, my membership community that offers weekly live masterclasses and hot seats, role plays and other action learning opportunities. Starting in May we’ll be working on developing the scripts and practicing our storytelling so that when we’re in front of clients, we’ll be on muscle memory. To learn more and join, head on over to www.betsyjordyn.com/academy.

About me: Betsy Jordyn is a Brand Positioning Strategist that helps consulting and coaching business owners clarify their brand positioning and messaging, create a website presence that positions them as sought-after experts, land clients with ease and integrity, and take their place as thought leaders and influencers in their niche. Her mission is to help consultants and coaches monetize their best-at strengths and authentic passions to make a bigger difference in the world. Check out her brand strategy, messaging, and design services at https://www.betsyjordyn.com


Download my one of my free resources to help you accelerate your success: https://www.betsyjordyn.com/downloads 

Learn more about my brand messaging and positioning services: https://www.betsyjordyn.com/services 

Schedule a consult call to talk about what you need to do to nail your messaging and rock your copy so you can stand out in the market and attract clients: https://betsyjordyn.com/schedule 

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