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From Expert to Authority: How to Become a Thought Leader and Influencer in Your Niche with Carol Cox (Ep69)

Join me in this week's episode of the Enough Already podcast, where I'm thrilled to welcome Carol Cox, founder of Speaking Your Brand, to the show. Listen in as Carol shares her incredible journey from studying women's history to becoming a software developer and ultimately finding her passion in public speaking and empowering women entrepreneurs. Discover how the concept of thought leadership emerged as a core service provided by Speaking Your Brand, and learn how Carol's own experiences shaped her mission to encourage more women to use their voices.

In our conversation, Carol and I explore the transition from focusing on building women speakers to nurturing women thought leaders. We discuss the impact of understanding the language used by clients and the cancellation of in-person speaking engagements due to COVID-19 on this strategy shift. Carol emphasizes the importance of taking action and putting your ideas into the world, even if they feel messy or imperfect, as a key lesson for aspiring thought leaders.

Throughout the episode, we dive into the different stages of transitioning from an expert speaker to a thought leader, the significance of creating a safe and trusted environment for women to tap into their inner truth, and the power of a supportive community. Don't miss this insightful conversation with Carol Cox, as she shares her wisdom on thought leadership and the steps you can take to start your own journey.

In this episode, you'll hear:

  • How to transition from expert to thought leadership
  • AI's impact on productivity and creativity 
  • How to craft your story as a thought leader
  • How to leverage thought leadership in content marketing

Where to dive in:

(0:00:01) - Thought Leadership and Women's Empowerment
Carol Cox of Speaking Your Brand discusses her journey from software developer to public speaker, thought leadership, and her passion for coaching women.

(0:06:44) - Shifting to Empower Women Thought Leaders
Carol Cox of Speaking Your Brand discusses empowering women to use their voices, understanding clients and language, and adapting to COVID-19.

(0:09:51) - Thought Leadership and Empowering Women's Voices
Hear Carol talk about niching down to women speakers, creating a safe environment, the transition from expert to thought leader, learning public speaking skills, and building a community of like-minded women.

(0:17:19) - Thought Leadership and Personal Mission
Thought leadership, AI, women's voices, niching down, and creating a safe environment are discussed.

(0:24:52) - Marketing, Storytelling, and the Collective
We discuss collective solutions, the hero's journey, story as a thought leader, and nature's interconnectedness.

(0:38:23) - AI's Impact on Productivity and Creativity
Chat GPT could revolutionize workflow processes, increase productivity, enhance creativity, and brainstorm ideas.

(0:43:08) - Chat GPT and Content Creation
Chat GPT can be used to plan activities, create content, and guide thought leadership decisions.

(0:54:26) - Thought Leadership and Content Marketing
Carol Cox discusses how Chat GPT can increase productivity, help with brainstorming, and support content creation and thought leadership.

About the guest: Carol Morgan Cox is the founder and CEO of Speaking Your Brand®,  a coaching and training company that helps high-performing, purpose-driven women entrepreneurs and professionals create their signature talks and thought leadership platforms. Carol is host of the weekly 5-star rated Speaking Your Brand® podcast and during election seasons serves as a Democratic political analyst on TV news. Carol was named as one of Orlando's Women of the Year in 2021 and has been featured in Forbes. Through her company and content, her mission is to empower more women to find and use their voice, to tell the stories that need to be told, and to activate ideas for change.

About me: Betsy Jordyn is a Brand Positioning Strategist that helps consulting and coaching business owners clarify their brand positioning and messaging, create a website presence that positions them as sought-after experts, land clients with ease and integrity, and take their place as thought leaders and influencers in their niche. Her mission is to help consultants and coaches monetize their best-at strengths and authentic passions to make a bigger difference in the world. Check out her brand strategy, messaging, and design services at https://www.betsyjordyn.com


Download my one of my free resources to help you accelerate your success: https://www.betsyjordyn.com/downloads 

Learn more about my brand messaging and positioning services: https://www.betsyjordyn.com/services 

Schedule a consult call to talk about what you need to do to nail your messaging and rock your copy so you can stand out in the market and attract clients: https://betsyjordyn.com/schedule 

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