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How To Pivot From Pair of Hands To Sought-After Expert with Diana Deeney (Ep33)

Get ready for on-air coaching on pivoting your brand and business from pair of hands to sought-after expert with my guest Dianna Deeney.

In today's episode, you'll be a fly on the wall as Dianna and I tap into her ideal business model (which isn't what she initially had), her unique superpowers, and how she can stand out for the clients she wants to serve.

We also brainstormed different ways to position some of the program ideas she has been percolating on. You'll hear it all in real-time!

Dianna and I had a unique business, "meet cute." We were both at a speaking skills intensive retreat hosted by Speaking Your Brand, which was an amazing experience for so many reasons. One of my fellow participants was Dianna, a quality engineering consultant who seemed like she already knew me when I met her.

And she did! It turns out she had found me online last year and bought one of my courses. She shared with me how she was working hard on transitioning from a "pair of hands" to an expert advisor, and I thought it would be great to have her on my podcast and dive into that conversation.

What sealed the deal for me was when she got up in front of the group to practice her signature talk. I could tell from meeting Dianna how brilliant she is as an engineer. But when she got up on stage, she was a natural with a wicked sense of humor. 

My thought was, "man, she has a unique combo of skills – I would love to get my branding hands on." So, I begged Dianna to let me put her on the branding hot seat for my podcast, and she graciously agreed. 

In this episode, you'll hear:

  • Real-time brand positioning work based off of Dianna's unique differentiation
  • How you can take the strengths from our past and create a new business that reflects your superpower(s)
  • The difference between intention and goals and why you need to hold onto intentions as our business evolves
  • How to build a business that allows you to craft the life you need and want
  • How to get to the root of your why so you can create a brand position that accurately reflects what you want from your business and attracts your ideal client 

If my other guests inspired you, you're going to love Dianna! My "Owning Your Strengths" series brought you guests that have discovered how to build a business out of the best of why they are and what they offer the world. They've gone beyond the WHAT-ifs and experienced the magic of working with someone like me who packages their brilliance and gives them words to express it. Hear that work in real-time on today's episode.

Where to dive in:

[7:09] Hear about Dianna's engineering background, the "why" that pushed her to start her own business, and her need to rebrand

[12:40] Hear what changed in Dianna's life and prompted her rebrand

[17:42] Dianna shares how changes in her life inform how she wants to shift her business and brand

[20:30] Dianna explores her ideal client if she "had it all her way" and how it informs her business model

[27:27] We explore the different sides of Dianna that reflect her superpowers

[35:33] Why Dianna needs to do a market scan and what steps she can take to do this review

[43:55] How to test out whether a course is a good idea before spending time and dollars on development

[49:14] Hear what Dianna would tell herself when she was just starting out

Next steps:

  • Connect with Dianna if you are product design engineer looking for resources, practical advice, and problem-solving techniques to strategically apply quality and reliability engineering methods to product design. Learn more.
  • Download one of my free templates so you can clearly describe what you do and launch your consulting or coaching business. Learn more.
  • Schedule a time with me to explore your unique brand position. Learn more.

About my guest: Dianna Deeney is the host of the Quality during DesignSM Podcast and is the founder of Quality during DesignSM. She coaches product development engineers about awareness and use of quality and reliability methods during the design development process. She is an engineer, a senior quality professional, and an active member of ASQ holding certificates as a CQE, CRE, CQA, and CMQ/OE. Dianna believes that design engineers do not need to become quality or reliability engineers to use those methods and benefit from quality thinking. She has seen that using quality as a strategic asset during concept and design development improves the design and the design process and helps design engineers to be recognized as star performers. Her mission is to bridge product managers and designers (entry-level to seasoned) to the world's quality initiatives and quality-minded people.

About Me: The Enough Already podcast is hosted by Betsy Jordyn. I'm a Brand Positioning Strategist that helps consulting and coaching business owners clarify their brand positioning and messaging, create a website presence that positions them as sought-after experts, land clients with ease and integrity, and take their place as thought leaders and influencers in their niche. My mission is to help consultants and coaches monetize their best-at strengths and authentic passions to make a bigger difference in the world. Check out my brand strategy, messaging, and design services at https://www.betsyjordyn.com


Download my free guide on how to clarify and own your unique position in the crowded consulting and coaching market: https://www.betsyjordyn.com/opt-in

Learn more about my Brand Positioning and Messaging strategy services: https://www.betsyjordyn.com/services

Schedule a consult call to talk about what you need to do to get seen and paid as the expert you already are: https://betsyjordyn.as.me/schedule 

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How to Align Your Business with Your Superpowers with Renee Brauns (Ep29)

Your Superpower Is More Than Your Strengths (Ep28)

How to Reverse Engineer Your Fear with Roy Bell (Ep27)

Reposition Your Strengths to Create Your Dream Business with Roy Bell (Ep26)

Why It's Hard To See Your Strengths (Ep25)