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The Balanced Way to Achieve Scale and Sale with CEO Mark Johnson

2 - brand messaging & positioning inspiring interviews Jul 21, 2022

Want to know what it takes to lead a company to scalable profits?

Today, I'm chatting with Mark Johnson. He most recently served as the Chief Executive Officer for Concord Servicing – a company he led to record-breaking growth that culminated in its sale from the founder to a private equity firm.

I met Mark more than ten years ago when I was advising the leaders at Wyndham Vacation Ownership on an organizational transformation project. 

I'm in my "favorite executive" series, and Mark is on my list! Mark is a sage analyst and strategist who creates results through respect and honoring the system he leads. He leads his team to success because of his laser focus on balance between the customer, employee, and business results

He stands out among dozens of incredible executives because of his thoughtful and intentional approach to everything!

Since we worked together, he took on massive promotions – he became the Chief Hospitality Officer at Wyndham, a very different role than his real estate law background, and then eventually a CEO for another company. So I was curious about the role his sage, analytical, and strategic gifts played in these transitions.

I wanted Mark on the show as part of my "favorite executive series of all time" because I wanted him to share how he continued to use his sage archetype gifts as a C-Suite executive, which is usually comprised of more visionary/warrior types like former Disney COO Jim MacPhee who I interviewed in ep 40.

In this episode, you'll hear:

  • How to adopt a new label when you make a significant transition in your career
  • Why creating win-win-wins propels the business
  • Why you need to hire your weaknesses and get objective outside opinions
  • How consultants and coaches can attract C-suite Sage leaders like David
  • Why you don't have to choose between purpose and profits

It turns out that using balanced, systems honoring approaches to business growth and change isn't reserved for consultants and coaches like us! Mark will share with you how to keep his eye on the balance between the customer, employee, and business results.

Next steps:

  1. Download the resource you need to start your consulting or coaching business and refine your message: https://www.betsyjordyn.com/downloads
  2. Are you ready to nail your messaging and rock your copy to stand out in the market and attract, impress and convert clients? If so, check out my services: https://www.betsyjordyn.com/services

Connect on LinkedIn:

Guest bio: Chief Executive Officer with 15+ years of experience delivering exceptional customer-service, high associate morale, and strong financial performance across a variety of sectors and disciplines. Skilled and successful at developing and implementing strategic short and long-term goals that align with an organization's mission and vision—fostering engagement, growth and revenue.  

About me: Betsy Jordyn is the founder and CEO of Betsy Jordyn International, a boutique branding firm that offers personalized mentoring and end-to-end creative design services to help high-achieving, purpose-driven entrepreneurs build profitable consulting and coaching businesses that they love. Betsy is the host of the weekly Enough Already podcast, blog, and YouTube channel, with over 300 episodes. Through her company and her content, she is on a mission to empower accomplished professionals to make the shift from success to significance and achieve their full potential in their careers and in their personal lives.


Download my free guide on how to clarify and own your unique position in the crowded consulting and coaching market: https://www.betsyjordyn.com/opt-in

Learn more about my Brand Positioning and Messaging strategy services: https://www.betsyjordyn.com/services

Schedule a consult call to talk about what you need to do to get seen and paid as the expert you already are: https://betsyjordyn.as.me/schedule

Related Blog, Video, or Podcast Episode:

Earn Your Seat in the C - Suite with Darden’s Chief People & Diversity Officer Sarah King

Front-Line To C-Suite | Inside The Heart and Mind of Former Disney COO and Experience Steward Jim MacPhee

Why You Need An Ideal Client Archetype

Why People Don’t “Get It” When You Talk and Write About What You Do



Are you interested in starting your own business or getting your existing consulting or coaching business to stand out in the marketplace? Then, check out my FREE resources to help you get instant traction and accelerate your success! Click here for free goodies.


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