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How To Create the Business and Life You Really Want In Your Second Act

1 - start right 2 - brand messaging & positioning Jun 02, 2022

Have you hit the top of your profession or exceeded your business goals and wondered what's next? 

Tune in for insights and tips on taking the daring leap into your second act and the dramatic change that can lead to greater success, significance, and happiness. 

I have big news, on May 14th, I got married to the absolute love of my life! 

We went to Nantucket for our honeymoon, where I went ten years ago for a personal business retreat. It was also where I had the initial idea to pivot my business from consulting to executives to mentoring other consultants and coaches. It took me a long time to get here!   


I can honestly say that I have a better life and business than I ever envisioned ten years ago. I had no idea that the superpowers I wanted to build my business on were my brand building and strengths-whispering gifts. Today, I've built a creative branding team who can turn the brand positioning strategy I help my clients create into an online platform that reflects the essence of who they are and magnetically appeals to the clients they most want to serve. At the time, I wanted to monetize my consulting best practices and tools. 

I also had no idea that the type of love that I have with my husband existed outside of the movies and books. So, as my husband and I had a magical time in Nantucket, I couldn't help but ponder my journey. I thought about what it took for me to go from Disney, to a profitable consulting business, to a business that I love, and from relationships that were not the best to the incredible ones I have now.  

In this episode, you'll hear: 

  • The role and purpose of a second act. How to operate in the "already" but the "not yet."
  • What you need to leave behind to step into your second act
  • How do you navigate the nebulous journey from your first to the second act
  • What it takes to create the business and life that you want

I share these musings with you in this episode because I want to share what's possible with anyone entering their second act! So if you have a career and are thinking about starting a business, or you have a business, but you want it to be more impactful, this episode is for you.

Next steps:

  1. If you want more from your career, business, and life than what you're experiencing, look at what you're holding on to that no longer serves you. Again, no judgment here – I did that for years, but I promise you the life you want won't appear until we let go of the life we don't want. 
  2. If you're sick and tired of doing all of this business and life transformation on your own and ready for a more personalized branding approach, contact me! You can check out my programs at www.betsyjordyn.com and then schedule a call with me from my website. 


About me: Betsy Jordyn is the founder and CEO of Betsy Jordyn International, a boutique branding firm that offers personalized mentoring and end-to-end creative design services to help high-achieving, purpose-driven entrepreneurs build profitable consulting and coaching businesses that they love. Betsy is the host of the weekly Enough Already podcast, blog, and YouTube channel, with over 300 episodes. Through her company and her content, she is on a mission to empower accomplished professionals to make the shift from success to significance and achieve their full potential in their careers and in their personal lives.


Download my free guide on how to clarify and own your unique position in the crowded consulting and coaching market: https://www.betsyjordyn.com/opt-in

Learn more about my Brand Positioning and Messaging strategy services: https://www.betsyjordyn.com/services

Schedule a consult call to talk about what you need to do to get seen and paid as the expert you already are: https://betsyjordyn.as.me/schedule

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Reposition Your Strengths to Create Your Dream Business with Roy Bell 




Are you interested in starting your own business or getting your existing consulting or coaching business to stand out in the marketplace? Then, check out my FREE resources to help you get instant traction and accelerate your success! Click here for free goodies.


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