How to Monetize Your Zone of Genius (Ep163)
Is your consulting or coaching designed around what you’re best at, love doing, and what people actually want to pay you for?
Today, we are talking about one of my favorite topics and one of the best parts of my brand positioning and messaging strategy.
I really love the work I do with my clients, and it’s what we're gonna discuss in this episode of Consulting Matters… discovering your best-at-strengths.
Specifically, how to mine and monetize them, which isn't just about making you happier…
It's to make you more productive, more profitable, and best of all, instantly stand out in the crowded consulting and coaching marketplace.
Tune in to discover:
- What best-at-strengths are (and how they aren’t just things you’re good at)
- Why your best- at-strengths are incredibly hard to see, value, and appreciate
- How taking your “best-at-strengths seriously will change both your client’s life and your own
- The steps you can take now to start the process of mining and then monetizing what ultimately brings your clients the most value and you the most joy
Where to dive in:
00:00 — Intro: Are You Building Around Your Real Strengths?
02:36 — What “Best At” Strengths Actually Are (and Aren’t)
07:20 — How to Know You’re Operating in Your Zone of Genius
09:42 — Why Your Real Strengths Are So Hard to See
18:51 — Why Taking Your Strengths Seriously Changes Everything
23:35 — How Betsy Used Her Strengths to Pivot Her Business
28:18 — Why Your Strengths Are Your True Differentiator
30:42 — How to Mine and Monetize Your Best Strengths
37:32 — Final Reflection + Action Steps
Next Steps:
- Pay attention – to your best days at work, to the compliments you below off
- Take seriously what you uncover
- And of course, work with me to help you package your strengths, along with your expertise and passion into a brand strategy that positions you for the clients and opportunities you’re ready for. Book a call and let’s chat.
Other episodes you may enjoy:
- How to Use AI Without It Running The Show with Tamra Cajo
- To AI or Not to AI: The Question is When Not If
- Too Many Business Ideas? 5 Steps to Find Your Focus
- Consulting and Coaching in The Messy Middle
- How to Become a Confident Speaker with Dr. Christina Madison
- Do You Love Consulting or Coaching but Hate Marketing?
About the host: Betsy Jordyn is a business mentor, brand messaging strategist, and former Disney consultant who helps purpose-driven consultants and coaches build profitable businesses rooted in their unique strengths. With over 20 years in the industry and a knack for turning big ideas into clear positioning, she's your go-to for strategy that aligns with your calling. Work with me: https://www.betsyjordyn.com/services