One thing that both new and seasoned consultants hate is marketing.
It's the fog of all that marketing entails and the fear that they are going to become some slick used car salesman is what keeps smart people stuck in soul-sucking corporate jobs.
And it's the exhaustion of the constant effort of trying to find the next lead that causes really talented consultants to give up on their dreams of running their own businesses and return to those soul-sucking corporate jobs.
Here's the deal - you cannot have a successful business (consulting or otherwise), without effective marketing.
Without making others aware of who you are and what you have to offer, you have no choice but to either become the "world's best-kept secret" or become a sub-contractor, extra pair-of-hands who is paid by the hour.
Before I share with you what you need to embrace marketing, I want to first validate why marketing is really hard for consultants.
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