How to Find the Exact Words that Attract Your Clients (and Gets them Excited to Work with You)

branding copywriting Mar 03, 2021

One of my favorite things to write and talk about is copywriting.

Which for most of my clients - it's their absolute least favorite thing. 

Most of these consultants and coaches love what they do. But they hate the struggle of trying to find the words to describe what they do and write about it.

It's the lack of words that keeps websites from getting launched and marketing tactics from getting implemented.

Related Article: "7 Reasons Why Your Client Aren't Getting it When you Write and Talk About What You Do"

If you're ready to discover how to talk about what you do in a way that is compelling to your ideal clients, then read on. This article is for you. 

What I'm NOT going to do is show you how to put sizzle around how to explain your methodology to your client that makes them sign with you on the spot because that is not going to happen. Clients don't understand, nor do they care about your methodology. They won't hire you for that unless they are looking for a...

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7 Reasons Why Your Clients Aren't "Getting It" When you Talk and Write About What You Do

branding copywriting Mar 03, 2021

One of the biggest challenges that both new and seasoned consultants and coaches face is finding the words to describe what they do.

They go to networking events and try to explain that they are a consultant or coach but instead of getting head nods and curiosity...

...they experience the angst of the blank stares. 

They try to sit down and write copy for their website or marketing or a simple blog post and they face writer's block so intense that it's a miracle that more computers of consultants and coaches aren't flung against the wall. 

Related Article: "How to Find the Exact Words That Attract Your Ideal Clients"

If writing is a struggle for you, don't worry. You are not alone.

For many consultants and coaches, it is a big challenge for at least 7 reasons.

1. We have no idea who our business serves.

One of the biggest mistakes that almost all consultants and coaches make is thinking that they serve anybody who could use some consulting or coaching.

Truth is -...

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