How to Lead Transformational Change with Influence and Compassion

Why Transformational Change is Different

When I talk to consultants and coaches, we all use the word “change” a lot, but not everyone means the same thing. In my interview with Seth Kahan, he explained the key difference between incremental change and transformational change.

Incremental change is about continuous improvement. It is the process of doing what you already do, but better. Transformational change is about doing something entirely different. It is not about tweaking or improving one part of an organization. It is about rethinking the entire system so it can sustain a completely new way of operating.

That distinction matters. If a company wants long-term success, its transformational change must be systemic.

Real Change Depends on People, Not Just Plans

Seth shared that his years at the World Bank taught him a powerful truth. Real change does not depend on how well you plan or how detailed your ROI projections are. It depends on people.

Change happens when people choose to get involved, support the effort, and help move it forward when obstacles come up. Without engagement and buy-in, even the best plans will fail. That is why the human side of change is the most critical element of any transformation.

As consultants, we cannot just focus on processes or strategies. We must help people see themselves in the change and feel part of it.

The Role of Leaders and Consultants in Change

In our conversation, Seth drew a clear line between the roles of leaders and consultants in transformational change.

Leaders must hold and communicate the vision, make decisions, and allocate the right resources. Consultants act as catalysts and architects. We design engagement and communication strategies, anticipate resistance, and guide clients through roadblocks.

Seth also reminded me that any change effort needs investment in communication, training, and support. He shared that these elements usually make up about 3 percent of a project’s total budget, but that 3 percent is non-negotiable. If people do not know what to do, how to do it, or feel supported, the change will fail before it starts.

Influence Starts with Compassion and Listening

Influence is often misunderstood. It is not about convincing someone to do what you want. Influence starts with compassion and listening.

Seth said something that really stayed with me: “People will not change until they have been heard.” That truth should be a guiding principle for every consultant.

When we slow down and truly listen, especially to skeptics or those resistant to change, we find the information we need to move forward. Influence happens when people feel seen and respected. The goal is not to win an argument but to create allies who want to walk the journey with you.

Leading Change Without Losing Yourself

One of my favorite parts of this conversation was when we talked about compassion for ourselves. Seth said that all compassion starts with self-compassion, and I could not agree more.

As consultants, we care deeply about our work and our clients. It can be easy to internalize their struggles and lose perspective. But lasting impact requires balance. When we lead with self-compassion, we stay grounded. We can listen more fully, handle resistance with grace, and lead with empathy instead of ego.

For me, this was a reminder that how I treat myself directly affects how I show up for others.

Why Now Is the Time for Transformational Change

Seth and I both see the world going through massive shifts. Technology, AI, and social dynamics are reshaping how organizations work. Times of uncertainty can make leaders hesitant to act, but Seth believes these moments create the best opportunities for transformation.

When the deck gets reshuffled, those who move forward with clarity and courage rise to the top. Transformation takes courage, but it also takes timing. Now is the time for consultants and leaders to step up and guide the change the world needs.

Next Steps

If you are a consultant or coach who wants to help your clients lead meaningful transformation, here are a few next steps:

• Read Seth Kahan’s book, Getting Change Right. It is a great resource for understanding large-scale change.

• Listen before advising. True influence begins with empathy and curiosity.

• Assess readiness. Not every organization or leader is ready for transformation, and that is okay.

• Lead with compassion. See resistance as information, not opposition.

• Stay connected to your purpose. You can build a business and make a living doing work that truly makes the world better. Learn how: https://www.betsyjordyn.com/services 

Other posts you might enjoy:

• Why I Almost Hid My $1 Million Milestone (and What It Taught Me About Success)
• What Executives Want You to Know BEFORE Pitching Your Consulting or Coaching to Them
• Karen Laos Shows Consultants and Coaches How to Confidently Charge Their Worth

About the guest: Seth Kahan is a recognized thought leader, strategist, and expert in tackling complex global challenges. With a background at the World Bank and extensive experience collaborating with organizations that take on some of the world’s toughest problems, he has pioneered frameworks for addressing “Grand Challenges”—the world’s most pressing issues. Known for his ability to unite diverse organizations and drive systemic change, Seth’s work focuses on creating social movements and mobilizing collective action to solve intractable problems.

About me: Betsy Jordyn is a brand messaging strategist and business mentor for purpose-driven consultants and coaches. With a background in organizational development—including a consulting career with Disney—she helps experts clarify their unique value, position themselves strategically, and build businesses that deliver impact, income, and personal fulfillment. Connect with Betsy Jordyn to clarify your message, elevate your brand, and attract the clients you're meant to serve. Start here → https://www.betsyjordyn.com/services