We're coming up on the end of the year and it's time to review what worked and didn't so we can come up with plans for 2021, right?
If 2020 has taught us anything, we don't always have control over all the things we put into typical annual plans, complete with SMART goals and actionable strategies. That type of planning is OUT.
What is IN is cultivating smart habits that keep you in tune with your market and allow you to respond to them with ease and confidence.
This was our big learning for 2020.
In this video, Jen and I walk you through the ANTI-planning and business development best practices we gained through trying to merge our companies while adapting to the global pandemic which resulted in our most profitable and happy year ever.
If you want to say a big, fat "buh-bye" to the craziness of 2020 and a big hello to having 2021 be the year where your results are totally in FLOW, this video is must-watch.
Thinking about starting your own consulting business or coaching business and want to know exactly what it'll cost to make that happen and keep it running?
Then you're going to LOVE this week's tutorial video.
I asked my partner Jen Hamilton - our community Chief Operating Officer to be my guest today and share all the deets on the what you'll need and how much it all costs so that you can plan in advance for both the startup and ongoing costs.
As you watch this video, here's what I would love you to consider. Yes, there are some costs with business ownership in terms of tangible costs that Jen is going to share and in terms of psychic costs of stepping into the unknown.
But don't forget the benefits of having control over your career, time and earning power. Think about how your life will transform when you have work that you love with the ability to set your own schedule.
Bottom-line - be smart. Be strategic. And stay inspired about the difference that your consulting and/or...
Are you tired of the endless chase for small-paying consulting gigs? Are you so over those labor intensive projects that keep you as busy as you were when you were an employee? Do you want to stop under-valuing yourself through sub-contracting with other consultants and take your place as a sought-after advisor to the C-Suite?
Then you're going to love this tutorial video because it will reveal to what the true purpose is for the consultant's role and how to fulfill your potential in this role.
The truth is - becoming a sought-after advisor isn't a matter of luck or even talent. It's a consequence of an intentional positioning strategy, which I will explain to you in this video.
Betsy Jordyn: It's Betsy Jordyn. If you're a consultant who's just starting out or been at it for a while and you want to either avoid or get out of that extra pair of hands, trading time for money trap. I am so excited to share with you my secret strategies around how you position yourself as a...
You can look at the role of a consultant as someone who simply provides solutions to enhance leadership and business results.
Or you can see the role through a more meaningful lens as someone who comes alongside senior executives in order to speak truth to power and influence decisions that benefit the entire system.
To fulfill either of those roles - you need one thing: an ability to conduct organizational assessments.
Are you working on a website (or know you need to) but are stuck because you can't seem to find the words for your copy that describes what you do and the value that you create?
Don't worry - you are not alone! Lots of super-smart consultants and coaches (who are new to business ownership AND who have been it for a while) have a hard time writing about themselves.
In this video tutorial, I'll show you how to get into writing flow so that you can finally launch your business, have a website that reflects the depth of what you bring the table and make money doing what what you love.
Betsy Jordyn: Hey, it's Betsy Jordyn. I'm here today to talk to you about writing great website copy. So one of the challenges, all of us consultants face is that we are trained in corporate speak. Corporate speak works great when you're trying to do an executive presentation or an internal presentation in an organization. We all use...
Have you ever wondered...
"What services do I offer my consulting clients? How to frame my products and services in such a way that they will be irresistible to executive clients?"
If so, you're gonna love today's training on how to design consulting offers...that convert.
I walk you through the general principles of what you need to include in an offer, how to position them to attract and land clients as well as how these principles uniquely apply to consulting and coaching businesses.
Creating great offers that will attract and impress your consulting clients starts with falling in love with your consulting clients and serving them to the best of your ability. Your offers aren't about you and showcasing what you know and can do. It's about creating tangible value for your future clients...at each step of their relationship with you.
Betsy Jordyn: Hey there, it's Betsy Jordyn. I've been asked quite a bit about offers and how to make relevant offers, particularly in...
Want to know what a perfect consulting proposal template looks like? Wish someone can take you behind the scenes so you can see for yourself how to structure a consulting proposal that commands six-figures?
Then you're going to love what I'm going to share with you in this video tutorial where I'll demystify the process and show you exactly how to set up your proposals to showcase the unmistakable value that your consulting can create.
Betsy Jordyn: Hey, it's Betsy Jordyn here and I want to talk to you today about proposals. Here's the thing about proposals: It's not one of the favorite things that many consultants have around their business. They wish that magically they could skip over this phase. And I would say don't ever think like that because proposals are the best way to add tremendous value to your clients right away. And this is what will win them over.
I'm going to share with you how you can create an amazing proposal. Instead of talking...
Do you have a consulting website?
For many consultants and coaches - both new and seasoned - they see their website as nothing more than an online brochure or resume. They believe myths such as "you can't find clients through your website" or "your website plays a small role in your business" and wind up leaving money and opportunity all over the table.
FACT: You can attract high-paying clients by virtue of your website. You can set it up to act as your 24/7 marketing machine.
FACT: Your website, particularly the content on your website, is the single best way to warm up potential clients and shape their thinking that you're not simply an extra pair of hands to do contract work but an expert and strategic advisor.
This tutorial will show you how to build a consulting website that makes you the obvious solution for your future client's most pressing problems.
Betsy Jordyn: Hey, it's Betsy Jordyn. Today we are talking about your...
Do you know who your ideal consulting client is?
Some people think of an ideal consulting client as someone who would simply be willing to buy their products and services.
Here's the thing: You can do decent work with a lot of different leaders. But you can do AMAZING transformative work with a select few who connect with you to the point that they don't just your products and services. They want your advice, guidance and strategic partnership.
Pinpointing your ideal client and joining the conversation that is inside their heads is the foundational key that will unlock your marketing effective, close rates, per contract and client fees, your client impact and the joy you experience in your business.
This tutorial will show you how to choose the ideal consulting client that represents your most profitable niche and deeply understand why they need a consultant just like you.
Betsy Jordyn: Today's quick win is all...
Enter your deets below and we'll share with you behind-the-scenes secrets and actionable ideas and inspiration...just for consultant and coaches who want to make money and a difference, doing what they love.