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Purpose to Profits Blog

Actionable inspiration, expert interview and behind-the-scenes consulting and coaching secrets and best practices...all tied together by mission to empower you to turn your
Purpose into Profitable Reality.

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Welcome to the Purpose to Profits Blog

Actionable inspiration, expert interview and behind-the-scenes consulting and coaching secrets and best practices...all tied together by mission to empower you to turn your Purpose into Profitable Reality.

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Betsy Jordyn International
#4: 5 Reasons Your Client Hates Change (And Why You Do Too!)
6:14
 
#4: 5 Reasons Your Client Hates Change (And Why You Do Too!)

 

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Change is hard.

Anyone who tells you otherwise is probably selling you something or in denial.

And the facts are - it really is getting harder.

My evidence - when I first started consulting, it was no problem to get a senior team together for 3 days to plan for...

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Betsy Jordyn International
#5: What Everybody Ought to Know About The 3 Types of Organizational Change
8:14
 
#5: What Everybody Ought to Know About The 3 Types of Organizational Change

 

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When it comes to consulting to change, your first task it to identify what kind of change your client is embarking on. There are actually three types of change, requiring different types of change leadership and consulting support. To ensure that...

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Betsy Jordyn International
#6: What Everybody Ought to Know About the 4 Types of Change Agents
8:05
 
#6: What Everybody Ought to Know About the 4 Types of Change Agents

 

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Change isn't optional but growth is. This is where change agents fit in. They are the ones who ensure that when the marketplace fluctuates and the organization gets larger, the company matures and gets better along the way. 

Change agents are those who...

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Betsy Jordyn International
#7: How to Lead Change without Authority
6:15
 
#7: How to Lead Change without Authority

 

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One of the biggest transitions consultants go through is figuring out how to help their clients with massive change projects without positional authority. They may see what needs to be done but they don't have the ability to simply direct others towards...

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Betsy Jordyn International
#8: 5 Reasons Why EVERY Consultant Needs Systems Thinking
11:42
 
#8: 5 Reasons Why EVERY Consultant Needs Systems Thinking

 

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I have two children. When they were small, they used to go to daycare. What this meant in practicality to me was: two kids + daycare = many fevers and visits to the doctor’s office. As the parent, I was able to detect and even treat the fever. However, in...

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Betsy Jordyn International
#9: 5 Reasons To Love Corporate Politics
8:56
 
#9: 5 Reasons To Love Corporate Politics

 

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I'll never forget the moment when I first fell in love with corporate politics. I was asked to lead a massive initiative at Disney to help the operations executives redefine the guest/cast and cast/leader experience. This group of talented (and sometimes...

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Betsy Jordyn International
#10: Here's a Quick Way to Overcome Resistance to Change
7:55
 
#10: Here's a Quick Way to Overcome Resistance to Change

 

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One of the biggest lies we all believe in is that "It's nothing personal - it's just business." The truth is that when it comes to organizational change - everything is personal. 

Changes that impact workflow and organizational structure affect more than...

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Betsy Jordyn International
#11: How to Position Yourself as a Credible Consultant
5:09
 
#11: How to Position Yourself as a Credible Consultant

 

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Do you know the ONE thing that will have the biggest impact on your ability to provide amazing consulting solutions to highly influential senior leaders?

Is it your technique abilities and unique certifications?

Is it your business acumen and ability to...

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Betsy Jordyn International
#12: Who Else Wants To Make Marketing Effortless and Fun?
7:19
 
#12: Who Else Wants To Make Marketing Effortless and Fun?

 

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Here's a common conundrum. 

Smart and values-driven consultants typically don't like marketing. Yet they hate being the world's best kept secret.

Same goes for internal consultants. Just because you have an official role in the organization to support...

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Betsy Jordyn International
#14: 7 Steps to Establishing Credibility With Your Next High-Paying Client
8:36
 
#14: 7 Steps to Establishing Credibility With Your Next High-Paying Client

 

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Do you the one meeting that will literally change your client's life and define your entire client engagement and earning potential?

It's the meeting that some might call a Discovery Meeting, Free Consult or Complimentary Strategy Session. Regardless of how...

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Betsy Jordyn International
#15: 5 Ways To Pivot Your Client From Solution Wants to Business Performance Needs
7:36
 
#15: 5 Ways To Pivot Your Client From Solution Wants to Business Performance Needs

 

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When it comes to consulting, the client isn't always right.

More often the solution that they want isn't what they really need and what will create the results that truly matter the most to them.

It's not that they aren't smart or haven't thought through what...

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Betsy Jordyn International
#16: Framing and Empathy (the Little Known Way to Establishing Consulting Credibility)
5:41
 
#16: Framing and Empathy (the Little Known Way to Establishing Consulting Credibility)

 

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In this week's podcast I want to share with you the one skill, literally the one skill that will transform your consulting practice and your positioning as a strategic business partner within the organization. This one skill - this is the one thing that you need...

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Betsy Jordyn International
#17: Here is a Method That Is Helping Consultants Land More High-Paying Contracts (Without Shameless Self-Promotion)
5:58
 
#17: Here is a Method That Is Helping Consultants Land More High-Paying Contracts (Without Shameless Self-Promotion)

 

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Need to earn more money from your consulting but hate sales? I have some great news! You don't have to.

You don't have to become a shameless self-promoter or get overly aggressive with your pricing in order to increase your compensation.

All you need is to learn...

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Betsy Jordyn International
#18: If You Can Follow a Recipe, You Can Deliver a Six-Figure Consulting Engagement
5:31
 
#18: If You Can Follow a Recipe, You Can Deliver a Six-Figure Consulting Engagement

 

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Congratulations! Your marketing efforts have paid off and now you have a lead. And you may be wondering, "What the heck do I do with them?"

If that is the case, you will definitely want to listen to this week's podcast from the series "Consulting Matters:...

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Betsy Jordyn International
#19: Top Solutions Every Consultant Should Know
7:20
 
#19: Top Solutions Every Consultant Should Know

 

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 In this week's podcast from my series "Consulting Matters: Mastering the Art & Science of the Business," I am going to take you on a virtual "Solution Safari" to give you the big picture of all the ways you can offer and deliver dramatic...

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Betsy Jordyn International
#20: How Good Companies Grow into World-Class Market Leaders
7:07
 
#20: How Good Companies Grow into World-Class Market Leaders

 

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There is no such thing as organizational change. As consultants, we should NEVER put our clients in the position to become something that they are not.

That said - organizations and leaders go through different stages of growth. In order to grow they must...

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Betsy Jordyn International
#21: The Number One Way to Accelerate Culture Change
6:59
 
#21: The Number One Way to Accelerate Culture Change

 

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Organizational culture is "simply the way things get done around here." It is made up of the values that the majority of people in the organization hold, particularly those on the senior team, that filter how they take in information and make decisions.

To be...

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Betsy Jordyn International
#22: What All Consultants Ought to Know About Strategy Development
6:48
 
#22: What All Consultants Ought to Know About Strategy Development

 

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Talk to two consultants and you're likely to get three definitions for strategy. Some define strategy as branding while others think of strategy as goal setting and action planning. And they are both right!

Strategy at the end of the day is a series of...

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Betsy Jordyn International
#23: 5 Cutting Edge Organizational Structures Your Growth-Oriented Clients Need
7:14
 
#23: 5 Cutting Edge Organizational Structures Your Growth-Oriented Clients Need

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One of the most powerful tools that a leader has to drive performance improvement is their organization design.  However, many leaders and their consultants are simply unaware or unequipped to know how use this tool. 

In this week's podcast from my series ...

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Betsy Jordyn International
#24: 3 Reasons We Need to Stop the Myth That Everyone Is a Leader
7:19
 
#24: 3 Reasons We Need to Stop the Myth That Everyone Is a Leader

 

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One of the biggest myths in organizations today is "everyone is a leader." Sure everyone needs to take full responsibility for themselves and their work as well as become an influencer regardless of positional authority. 

But having the ability to be an...

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Betsy Jordyn International
#25: The Disney Secrets to Performance Excellence
15:41
 
#25: The Disney Secrets to Performance Excellence

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I’ll never forget the moment of joy and accomplishment when I was hired as an internal consultant at Walt Disney World back in 1999. It feels like yesterday when I was walking out of Team Disney with my offer and the potential to work for arguably one of the most...

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Betsy Jordyn International
#27: The Disney Secrets to Customer Service Excellence
9:52
 
#27: The Disney Secrets to Customer Service Excellence

 

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In this week's podcast, I share with you what I learned from my years at Disney about what creates amazing experiences that turn customers into raving fans and brand loyalists.

Why You Need to Listen In

As consultants, everything we do ultimately affects...

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Betsy Jordyn International
#28: The Disney Secrets to Exceptional Employee Engagement
8:49
 
#28: The Disney Secrets to Exceptional Employee Engagement

 

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Employee engagement is not some sexier new term for employee satisfaction. It's actually a total shift the pursuit of employee happiness towards employee motivation.

Employee engagement is all about to what degree employees are rationally and emotionally...

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Betsy Jordyn International
#26: Cultivating Integrity at Work
7:57
 
#26: Cultivating Integrity at Work

 

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In today's podcast, I am going to reveal the one thing that every organization needs to ensure its long-term success and forever sidestep organizational decline. This one thing isn't cash flow or even a breakthrough product line. It's integrity.

Integrity at...

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