I’ll never forget the moment the Disney team turned around the performance of the Animal Kingdom theme park. This beautiful park opened in 1999, full of compelling backstories and adventure. However, it wasn’t resonating with the Disney guests as expected.
The breakthrough solution to this challenge came in the middle of a 2-day strategy session. The team was poring over the guest research when the most senior operations and creative executives looked at each other across the table and said at the same time, “You know what – we need to be a DISNEY theme park.”
It’s not the original vision of making this park distinct from other theme park and Disney experiences was wrong. The inclusion of live animals and inspiring messages about conservation were solid ideas. It just forced the essence of what makes a Disney theme park special and what guests love and expect about the experience to the background.
What seems like a simple shift in strategy...
Got big dreams for your career and business?
Chances are - you also got big fears.
Part of you is SO EXCITED about the vision! It can see the potential and cannot wait to make it real!
And another part of you is completely overwhelmed and terrified by the same idea.
Part of you is saying, "Let's do this!"
And another part says, "Who are you kidding?"
And all of internal conflict is keeping you stuck.
If this sounds like you, you are going to love this video I created on how to transcend fear. You'll definitely want to pay close attention to all the steps on how to productively engage fear and make it your ally in your future success.
My hope for you after watching this video is to first accept and appreciate how normal fear is. Fear is actually a sign that you're on the right track and what you want really matters to you. That "sick to your stomach" feeling is the essence of vulnerability which means "the ability to be wounded" and is a necessary part of the growth...
Hiring a mentor is the most significant business development decision you'll make.
It signifies three things:
But how do you know that the mentor that you're considering is the right one?
This is what I'll show you in this video. I'll give you 10 ways to assess whether or not the mentor you're considering:
Betsy Jordyn: Well hey there, it's Betsy Jordyn and I am so excited to interview our latest Consultants Institute grad, Dave Saliaris, who has his own consulting group that he is launching officially. So welcome. I'm so glad to have you here and I'm so glad you're willing to take the time to talk to us.
Dave Saliaris: Well hi Betsy. I really appreciate the time you're giving me to talk with you. I'm really excited about doing it.
Betsy Jordyn: Well the first thing I'd love to dive into is just you're one of those unusual people that is able to take the big risk. I know there's a lot of people who are currently in a job that they're not thrilled at and they wanted to take your leap; the leap into this kind of world. So tell me a little bit about your back story. So tell me a little bit about your background and what was it that made you decide; like you know what, I...
Betsy Jordyn: Well hello there everybody it's Betsy Jordyn of the Consultants Institute, and I am so excited to finally be interviewing Michael Zipursky of Consulting Success. So Michael and I met how many years ago was it, Michael?
M. Zipursky: Oh, wow.
Betsy Jordyn: About three years? Four years ago?
M. Zipursky: It's been awhile. Is it? Time flies.
Betsy Jordyn: So he was so gracious to interview me for his podcast series, and I've been waiting for an opportunity to return the favor, and this is my opportunity. So without further ado let's just jump in. So tell me a little bit about you. So you have your own business consulting success. So tell me about this business.
M. Zipursky: Yeah, ConsultingSuccess.com is where we work...
The number one way that really smart consultants get in the way of their own success is struggling with the fear that that they don't have what it takes.
Despite years of education and experience they stay up at night wondering what is the best way to let their future clients know about how much they know and what they can bring to the table. They pursue certification after certification hoping that one of them will be the silver bullet that will make them irresistible in the marketplace.
But here's the thing - your clients don't care about how smart you are. And the more you worry about it and try to force yourself to shamelessly self-promote and showcase what you think is all that you know you can bring to the table - you have already sub-optimized your effectiveness.
Again, your clients don't care how smart you are. They don't care about your certifications or even your degrees.
Instead this is what they care about and what they really want to know about you:
Working for yourself is scary. Anyone who tells you otherwise is lying!
The only way to conquer the normal fears that come along with entrepreneurship is to understand them and face them head on. You don't overcome them, you befriend them.
There are five fears that you can expect:
Swapping out a steady paycheck for the variable income that comes with working for yourself is the most common fear. Fears including making as much as you do now and questions about where the next “paycheck” will come from.
It may come to your awareness directly, but it will also manifest itself by:
• Reactive actions to “just go, go, go.”
• Not properly investing in your business with the right partners (seeking the cheapest options vs. the best value.)
• Taking any work – even work that you don’t do well, doesn’t pay well or with clients you don’t particularly care for.
How it Serves:
Every new adventure or growth opportunity sparks fear. If you travel to a new country and don't speak the language you may experience fear for your safety. If you are writing a book for the first time, you may fear what others may think of you.
When it comes to making a major career transition such as leaving the comfort of a steady paycheck for up's and down's of running your own business, the question is not IF you will deal with money fears but rather WHEN you will and more importantly HOW you handle it.
Money fears are those nagging voices in your head that say things like:
Back in 2012, I went to Nantucket for a well-deserved personal and business retreat. My consulting business was growing by leaps and bounds and I was working with clients all around the world. As I pondered what it would look like to take my business to the next level, I swear I audibly heard the words from higher guidance, the universe, God "Write what you know." And my response was, "Well...I know a lot about consulting" and I set out to find a way to capture what I knew about consulting into a format that was accessible and applicable to others who were seeking the same type of consulting success that I had.
And five years later, I am super-excited to announce the launch of my new business "The Consultant's Institute." Yes, you heard me...FIVE YEARS LATER!! While I would love to share with all of the amazing value I have for new and seasoned consultants, I would be remiss if I did not share more about my journey to get here and what I learned about business re-inventions so you...
If you have visions to start or grow your own consulting business, you have first hand experience with those annoying and debilitating money fears. Money fears are those voices in your head that sound reasonable but are actually sabotaging your future success. The money fears say things like:
Your money concerns are not crazy. They make sense because when you run your own business you give up a steady paycheck for the variable income that comes with entrepreneuership. They make sense when there are too many people who give up...