One of the biggest questions that keeps both new and seasoned consultants up at night is, "How do I get consulting clients?" The question that I wished that asked instead is "How do I predictably get consulting clients so I never had to ask this question EVER again?"
Forget one-off marketing...
One thing that both new and seasoned consultants hate is marketing.
It's the fog of all that marketing entails and the fear that they are going to become some slick used car salesman is what keeps smart people stuck in soul-sucking corporate jobs.
And it's the exhaustion of the constant effort of...
Do you want more consulting clients? Of course you do.
Let me tell you one way that you're NOT going to get them: trying to be everything to everybody.
I know you have a lot of things you're great at and you don't want to have to choose between all the ways you can help your clients.
But here's...
There is a difference between a paying client and a strategic partner.
A paying client is someone who will sign on the dotted line and hire you to deliver your coaching or consulting services.
A strategic partner is all together different. A strategic partner is peer who value all that...
When you first start your consulting and coaching business, you are likely to get a lot of referrals to potential clients. But referrals will only take you so far, especially if you want to scale up your business. Therefore, you need to create marketing routines that consistently generate leads...
If you're a consulting or coaching business owner, you probably invest a ton of time, money and mental energy trying to find your perfect clients and convince them of your value. You might even stay up at night wondering what words you can use to establish instant credibility and how to market...
It takes a lot of effort to get to the point where you as a consultant are meeting with a buyer to discuss the potential of a strategic partnership. The true payoff for all of your hard work is when you and your future client are able to come to shared agreement on the work involved and your...
If you want to achieve sustainable success as a consultant - ideally you want to create a marketing system to ensure you have a consistently full pipeline of right-fit clients.
However, there will be times when you have to feel the cash flow pressure and need to find clients...right now!
...
One of the most important questions both new and seasoned consultants MUST answer is: "How much should I charge for my consulting services?"
What your charge and your pricing philosophy determines both your earning potential AND your labor intensity. It's where the rubber hits the road on...
I am confident that you get how important networking is to your marketing system. You know that its an essential way for you to regularly meet and impress your future clients.
The question is: Are you making the most of these events?
Are you making the most of the events that you invest time and...
Here's a common conundrum.
Smart and values-driven consultants typically don't like marketing. Yet they hate being the world's best kept secret.
Same goes for internal consultants. Just because you have an official role in the organization to support leaders...
Do you the one meeting that will literally change your client's life and define your entire client engagement and earning potential?
It's the meeting that some might call a Discovery Meeting, Free Consult or Complimentary Strategy Session. Regardless of how you...
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