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Purpose to Profits Blog

Actionable inspiration, expert interview and behind-the-scenes consulting and coaching secrets and best practices...all tied together by mission to empower you to turn your
Purpose into Profitable Reality.

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Welcome to the Purpose to Profits Blog

Actionable inspiration, expert interview and behind-the-scenes consulting and coaching secrets and best practices...all tied together by mission to empower you to turn your Purpose into Profitable Reality.

 
How to Create a "What I Do" Statement That Impresses Potential Clients [On-Air Coaching with J. Kyle Howard]

Have you switched up your career from leadership to consulting and coaching? Are you wondering how to establish your credibility with potential clients, especially when you're just starting?

Do you wish you had a ready response to the "What do you?" question that is engaging and compelling?

...

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How To Write Blogs Your Clients Will Read [On-Air Coaching with Phil Fraser]

Do you know what keeps your ideal client up at night?

Most blog posts aren't helpful to your ideal customer. Not only do you have to know what's on your ideal client's mind, but you need to know what they need - hint - it is NOT the process you are trying to sell.

In this "On-The-Air...

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How to Find the Exact Words that Attract Your Clients (and Gets them Excited to Work with You)

One of my favorite things to write and talk about is copywriting.

Which for most of my clients - it's their absolute least favorite thing. 

Most of these consultants and coaches love what they do. But they hate the struggle of trying to find the words to describe what they do and write about...

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7 Reasons Why Your Clients Aren't "Getting It" When you Talk and Write About What You Do

One of the biggest challenges that both new and seasoned consultants and coaches face is finding the words to describe what they do.

They go to networking events and try to explain that they are a consultant or coach but instead of getting head nods and curiosity...

...they experience the angst...

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Before You Plan for 2021, Do this 2020 Review with Betsy & Jen

We're coming up on the end of the year and it's time to review what worked and didn't so we can come up with plans for 2021, right?

Wrong!

If 2020 has taught us anything, we don't always have control over all the things we put into typical annual plans, complete with SMART goals and actionable...

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5 Reasons Why Your Client Needs You to Charge What You're Worth

Most consultants get anxiety attacks when it comes to talking about money with potential clients. 

While it is important for you to address your own underlying issues for why it is hard for you to ask for equitable compensation for your worth, have you considered the significance to YOUR...

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5 Things to Remember When Pricing Your Consulting

If you struggle with determining how to set a price for your consulting services, don’t worry you are not alone. It’s a real challenge for those of us who get paid for our knowledge and insight to come up with the EXACT RIGHT AMOUNT TO CHARGE that both honors our expertise...

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How to Frame Your Consulting and Coaching Services [Behind-the-Scenes Tutorial]

Have you ever wondered...

"What services do I offer my consulting clients? How to frame my products and services in such a way that they will be irresistible to executive clients?"

If so, you're gonna love today's training on how to design consulting offers...that convert. 

I walk you...

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How to Write a Consulting Proposal that Lands Six-Figure Fees [Behind-the-Scenes Tutorial]

Want to know what a perfect consulting proposal template looks like? Wish someone can take you behind the scenes so you can see for yourself how to structure a consulting proposal that commands six-figures?

Then you're going to love what I'm going to share with you in this video...

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How to Consistently Get Consulting Clients...Even if You're Brand New and Just Starting Out

One of the biggest questions that keeps both new and seasoned consultants up at night is, "How do I get consulting clients?" The question that I wished that asked instead is "How do I predictably get consulting clients so I never had to ask this question EVER again?"

Forget one-off marketing...

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4 Reasons Why Smart Consultants Hate Marketing

One thing that both new and seasoned consultants hate is marketing.

It's the fog of all that marketing entails and the fear that they are going to become some slick used car salesman is what keeps smart people stuck in soul-sucking corporate jobs.

And it's the exhaustion of the constant effort of...

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Want more consulting clients? Here's how to find them.

Do you want more consulting clients? Of course you do.

Let me tell you one way that you're NOT going to get them: trying to be everything to everybody.

I know you have a lot of things you're great at and you don't want to have to choose between all the ways you can help your clients.

But here's...

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Buyers vs. Strategic Partners

There is a difference between a paying client and a strategic partner.

A paying client is someone who will sign on the dotted line and hire you to deliver your coaching or consulting services. 

A strategic partner is all together different. A strategic partner is peer who value all that...

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Beyond Referrals: How to Build a Predictable Client Pipeline

When you first start your consulting and coaching business, you are likely to get a lot of referrals to potential clients. But referrals will only take you so far, especially if you want to scale up your business. Therefore, you need to create marketing routines that consistently generate leads...

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10 Questions to Determine if a Client is Worthy of You

If you're a consulting or coaching business owner, you probably invest a ton of time, money and mental energy trying to find your perfect clients and convince them of your value. You might even stay up at night wondering what words you can use to establish instant credibility and how to market...

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10 Tips to Increase Your Close Rates

It takes a lot of effort to get to the point where you as a consultant are meeting with a buyer to discuss the potential of a strategic partnership. The true payoff for all of your hard work is when you and your future client are able to come to shared agreement on the work involved and your...

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Need Clients Now? 5 Strategies to Quickly Get More Consulting Clients

If you want to achieve sustainable success as a consultant - ideally you want to create a marketing system to ensure you have a consistently full pipeline of right-fit clients.

However, there will be times when you have to feel the cash flow pressure and need to find clients...right now!

...

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How Much Should I Charge for my Consulting Services?

One of the most important questions both new and seasoned consultants MUST answer is: "How much should I charge for my consulting services?"

What your charge and your pricing philosophy determines both your earning potential AND your labor intensity. It's where the rubber hits the road on...

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Power Networking for Consultants

I am confident that you get how important networking is to your marketing system. You know that its an essential way for you to regularly meet and impress your future clients.

The question is: Are you making the most of these events?

Are you making the most of the events that you invest time and...

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3 Steps to Landing High-Paying Contracts

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I want you to land your next (or first!) six-figure contract with confidence.

Are you optimizing your earning power? Are you getting paid what you're worth?

In this video from my eCourse "Contacts to Contacts: How to Land Clients & Establish Long-Term Winning...

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7 Steps to Establishing Credibility with Your Next High Paying Client

Hooray your marketing efforts have paid off! You have a meeting scheduled with someone who has expressed interest in doing work with you. In this article, I want to share you with practical tips on how to leverage this meeting towards establishing your credibility with your future...

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How To Position Yourself as a Peer (and Stay Out of the Dreaded "Pair-Of-Hands" Trap)

Forging a strong client relationship is not a matter of chance. It is the result of choice and whether or not the consultant has taken charge of the positioning process. Unlike other roles in an organization, consultants hold no formal position on the organization chart. It is up to the...

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5 Effective Content Marketing Tips for Consultants

Content marketing is not some marketing fad. 

It’s simply the smartest way of finding and connecting with your ideal client, establishing your credibility, increasing your number of discovery meetings and close rates as well as giving you the platform to increasing your fees....

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5 Steps to Getting the Price Right

When you are trying to figure out how to price your consulting, you’re really asking three related but very different questions.

Sure you want to know about the nuts and bolts about pricing.

You also want some insight into how to increase your fees and make more money consulting.

But...

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